10 Reasons Why People Don’t Buy From You

by William Street

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called “About Us” on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

About the Author: ———————————————————— Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy’s Free Home Business Secrets Mini-Course at: http://www.GracelandWorldwide.com ————————————————————

Quote of the Day:

“A dose of adversity is often as needful as a dose of medicine.” — American proverb


William Street

About the Author

About the Author:

William Street is the owner of http://www.MyMoneyMiracleShop.com and reviews popular home business ideas and opportunities. William’s most popular home business recommendation is the Plug-In Profit Site at: http://www.WorkfromHomeMoneyMiracle.com where you can get your own money-making website setup in 24 hours!

3 thoughts on “10 Reasons Why People Don’t Buy From You”

  1. It could also be that you’re selling a product that people don’t need. Usually, you do everything right in the marketing department, if your product sucks, then everything else will fall apart. But I agree that maybe your site is not attractive enough or doesn’t look legit. And you have to be aggressive when it comes to spreading your word about your website.
    PS…I’m offering more tips on how you customers to choose you/or your product over others: http://budurl.com/4qfw

  2. It also could be that you are limited to exactly what you can say in your ad, by the corporate guru’s. That’s why I suggest that people build relationships first, before trying to sell the product. Exspecially online, off line marketing is a little more lax, in what you can include.

  3. Another possible reason why people don’t buy from you is that you don’t believe in what you’re trying to sell. I know because I’ve tried the career of being a sales agent and it really didn’t work for me because I don’t trust the product, I don’t believe in it, etc. I was selling it because it’s my job to do so. That’s it. I like that you enumerated these reasons because this would be really helpful to people who’s having difficulties with their business. This article might come handy too.

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