Author Archive

Diverse Local Advertising Methods Reach Wider Audience

by Liz Jones For small business, advertising is the key to drawing in customers. There are several different ways to go about it. Using only one form of advertising is not always effective. Using multiple types of advertising venues reaches a broader audience, and therefore, more potential customers. Demographics Knowing some demographics about clientele is [...]

Include Videos In Your Marketing

by Daniel Blinman Most of the companies, irrespective of their size, have started to include videos about the company’s service offerings and product offerings as part of their marketing efforts. Companies put these videos in their intranet portal first and get the feedback from their own employees. After this step, the companies tweak the videos, [...]

How To Get Repeat Customers Through Email Marketing

by Charles John 1. Get permission from your customers: Getting permission from your recipients is crucial for the success of an email marketing campaign. This is not just because you may end up with CAN-SPAM penalties but also because people don’t like getting emails from unknown people. What would you do if you get a [...]