Builders & Contractors: Marketing 101

by george michaels

Builders and Contractors are you doing anything different in these hard times to increase your business? Or are you doing the same ole same ole? There is an old saying that the definition of insanity is doing the same thing over and over and expecting a different result?

Is that you?

What I’m trying to say is the old ways no longer work. In by gone days all a contractor had to do was give the customer good quality and good service and he/she would be set. Then set back and let your customers do your selling for you. They would tell a friend and then that friend would tell a friend. Your phone would be ringing off the hook. I remember as an Architectural designer some days I would have up to four people wanting to schedule appointments for designs. That was the good ole days. But now!

There are problems. Most of us in the construction industry we’re not prepared for what happened. We never marketed ourselves,
never had to. So what do we do. Answer: start by doing the basics. Below are a few simple but powerful must does marketing.

*You must Brand your name. That means you have to become known in your town. Think of insurance company’s. There might be
50 insurance company’s in your area but there is always a few that are known by name. Example: “All Davis, State farm” see what I
mean, make your name synonymous with building.

*Become easier to find. “The phone never rings”,boo hoo hoo. Well why would it? Customers don’t mysteriously know who you are
or what you do. If they are looking for your service they will use the internet to find you. You have to have a Website.

*Easy payments. This day and time credit still is king! You have to have the ability to get customers financed or at the very least take credit cards. It is just the way the world does business.

The above are just a few of the things you have to be doing to survive in the building industry. As you can see they are not hard but you do have to take action.

If you would like more tip’s and help you can follow my news letter the Construction Times

About the Author

George Michaels has spent his entire life in the construction industry. He currently is editor of the the Construction Times a weekly ezine dedicated to the help and support to the Building Contractor

5 thoughts on “Builders & Contractors: Marketing 101”

  1. Google local business listings is fast becoming the “New” Seo for local businesses. The Google seven pack may soon be more important that traditional, organic SEO for small businesses. Local business owners can do many of these tasks in-house with a little bit of training!

    See Free Video

  2. I agree, Google’s local business listing is a good way for getting customers to notice and find your business more easily, so everyone who has a company should put themselves in the listing. Thanks for some helpful tips on how to marketing yourself.

  3. I have several marketing ideas for builders and contractors. Yes a website is a necessity, giant phone book adds are a thing of the past. I have also be toying with notion of setting up some type of rewards for customer referrals. I thought this idea was a little cheesy at first, but lately more and more customers are asking what do I get if I refer you to people. So in this day and age where doing a great job and having happy customers just isn’t good enough it seems like a viable option for getting them back out there on your sales team. There are lots of great cost effective ways to market your business like you said in the post times have changed and we need to think outside the box a little to gain the extra edge.

  4. Plenty of important points you bring up George, all of which the general contractor should consider exploring.

    It has been my experience that getting your business listed in all the local search directories, like Google, Yahoo, Yelp, and LinkedIn. Building on that foundation, it would benefit the contractor to start writing. this writing can be in the form of a blog, articles, even comments (like this) that get the business “juice”.

    The more that we participate online, the more likely we will be seen. Sometimes directly, other times indirectly. What is important is to get started and learn along the way.

    Thanks for the post!

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