“How to…” are two words that end up in search engines quite frequently. The Internet is 100 percent information transmission — someone has something to share, and others have things they want to gain. The how-to phenomenon exemplifies this dynamic like few other events can. People no longer have to go out to the store to get a book on car maintenance or pot roast recipes — they just hop online and grab the information for free.

Ah, but that’s not to say there’s no money in how-tos. How-to celebs like Kimberly Clayton Blaine and Michelle Phan have made substantial headway in the world of how-to videos, with their once quiet video sites gaining major cooperation from organizations like Lancôme and Yahoo! as a result of their rapidly-growing popularity.

But what exactly makes a good, solid how-to video? What parts need to be included in a proper series in order to encourage people to keep coming back for view after view?

Part 1: Choose a Topic People Care About

It might seem like a given, but a lot of marketers seem to forget that people have emotions and minds of their own, and they can tell when someone isn’t giving their all. Someone who is obviously “phoning in” a performance is likely to get dismissed out of hand compared to someone who obviously is knowledgeable and passionate about their chosen topic.

There are a lot of ways for a presenter to show they care about a topic. Great how-to artists — and when done well, it truly is an art — like to diverge from the main discussion to give a very short aside, such as a recipe specialist sharing an anecdote about mixing up salt and sugar in an icing recipe. Others might offer tips about how to circumvent official channels for acquiring supplies and share knowledge about secondary, less expensive sources. In short, the great ones don’t just share the hard details, they also behind-the-scenes information to help spark their audience’s interest.

Part 2: Ensure Purity of Purpose

That said, small asides that showcase personal interest in the topic are good, but the stress must be on “small” or short. The average attention span of most web users is not terrifically long — there’s so much to see, do and learn, so a how-to video must capture interest and hold it without fail for the duration. Thus, make sure that every element included in the video is absolutely necessary to the message being conveyed and/or to capturing the audience’s hearts and minds.

If a small aside illustrates a more personal interest and helps the viewer connect, great — keep that in. If, on the other hand, it’s just kind of funny, nix it. Focus on the details and make sure that everything in the video is bent to the task of fulfilling the how-to process. Always remember that the viewer is present for a reason: to learn what information is available.

Part 3: Allow for Style

Each person has his or her own style, without question. Style is a complicated thing: It’s composed of accent, pattern of speaking, physical mannerisms, personal attire and more. Does the presenter actually show up in the video, or does the video conceal his or her face? Is the video shot in real time, edited for sectional content or does it use a stop-motion process so that the presenter is never visible throughout?

No one style is appropriate to every venue, and styles can be stretched to odd degrees. One might find it odd to adopt an exceptionally formal tone when presenting a how-to on baked beans and cornbread. On the other hand, this kind of style might be exaggerated for comedic effect, and this human element of irony might keep the viewers coming back. In short, don’t be afraid to experiment with a few different styles, possibly under alternative accounts, until finding one that works.

Step 4: Take the Time Needed; No More and No Less

YouTube is a popular venue for video how-tos, for obvious reasons. The default length for most videos is 10 minutes, which provides a reasonable benchmark for simpler how-to guides. It also has become a benchmark for video tolerance in general simply because of the sheer number of users growing accustomed to videos based around this length. That said, YouTube recently increased its maximum video length to 15 minutes, so be sure to keep an eye on viewers’ habits.

Indeed, the issue of time can be a bit tricky for a how-to. Ideally, unless the procedure is a particularly long one, the how-to should be kept to a single video. This may mean taking multiple shoots to see how various treatment lengths work for the project. On the other hand, don’t be afraid to let the video expand to several “episodes” if the how-to in question is large enough. Something as complicated and involved as building a backyard deck can reasonably be expected to require several videos to encompass.

Step 5: Cross Promote

The currency of the web is reputation. If people think poorly of a site, it gets poor views. Having a good attitude and a cooperative spirit is often the best way to get a good promotion off the ground, and this includes how-to videos.

For example, a site might consider promoting a fellow though unaffiliated how-to expert if their videos cover a gap in the site’s own knowledge. A cooking site whose patrons ask about a type of cooking none of the site’s staff specialize in could refer them to a colleague who just happens to know what he’s talking about. Additionally, one might promote webzines and non-how-to sites that cover similar topics.

About the Author

Enzo F. Cesario is an online brand specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to Brandsplat.com or visit our blog at http://www.ibrandcasting.com

Article marketing has grown to be so essential to the online and offline business that it is a necessity to put into practice. The solution to becoming successful at article marketing is to be steadfast at it. Generating articles becomes a part of your daily schedule. If you do not have the time to do this you can contract out this service at an inexpensive amount monthly. This is such a powerful tool that you do not want to let lack of time or “writer’s block” to hold you back from cashing in on it.

If you want to strengthen your online presence you can magnetize more sales and more customers using article marketing. You already know, if you have done any kind of online investigation as to how to accomplish that presence, that article marketing is one of the strongest forms of online marketing that exists. The thing that is accountable for generating millions of dollars in sales and bringing millions of new subscribers to an immense amount of companies publicizing their products and services, is article marketing.

When it comes to online marketing, articles are a remarkably dominant tool. This is especially true if you are a novice to online marketing or internet business in general. Writing and submitting articles is an inexpensive, fast way to get extremely targeted visitors to your website.

Following are 3 guidelines to making use of article marketing as free promotion for your business.

1) Practice reading others” article writing style and note how they deliver tips, value and secrets inside their article body. Watch their writing style and see if you can learn something new to make your article more exciting.

2) There are article writing services that produce 400 new articles a month and will do this for you at a reasonable monthly rate; if you have “writer’s block,” do not have the time to write or do not write well, you can outsource your article marketing campaign to them.

3) Making article marketing a daily habit is the answer to effectively using it. In order to be reliable for blog sites to make the most of, you must create an article campaign in your niche and continue to get articles out in a steadfast manner. They will develop into subscribers to your articles and your online presence will grow much faster when you do this.

There are several uses and rewards to article marketing and once you take full advantage of them your business will reap the rewards. Being a strong writer is no longer a prerequisite because you can outsource that. Being aware of the worth of article marketing is more significant. Your company and its product or services essentially get free publicity and exposure with article marketing. Adding article marketing to your company’s marketing plan is imperative. It will help you get your message out to the masses and will help you expand your trademark.

If your business wants to use a low cost, result producing form of marketing then it is crucial that you include article marketing to your marketing arsenal. Your business will then be powered to the next level with your consistent success.

To learn more marketing tips about how to accelerate the growth of your business and generate incredible profits, please visit www.internet-cash-systems-review.com/articleunderground.html

Article Source: ArticleSnatch Free Article Directory

Photo by Bull3t

Getting started with article marketing is easy to do and can pay huge dividends. Many individuals use article marketing to improve search engine rankings, to inform, or to pitch products and services they sell. Regardless of your purpose, consider using article marketing as a great way to build a loyal following.

The proliferation of information online has brought with it varying degrees of content. Some content is valid, other content is purely fictional. When you write, be sure to provide references, examples, or quote data from other sources. This helps to build credibility and informs your audience that your content can be trusted. For your article marketing to be effective, follow these guidelines:

Research your niche. Before you begin any writing whatsoever, start by finding a niche that is popular and that you feel you can write about. It should be something you enjoy. If you are not interested in a particular area, it will be difficult to enjoy the process of writing articles.

Create a plan. Are you going to write one article per week or one each day? Think about how much time and energy you want to put into your article writing and for what purpose. If you simply want to write and publish your work, you may only want to do a little bit each day. Once you have a complete work, then you would submit to websites or blogs. On the other hand, if you are looking for improved rankings or sales from your article marketing, your publishing schedule may need to be more aggressive.

Write your article. Write and article on your subject that includes the specific keywords you seek to optimize for. Your article should be between four to seven hundred words. It all depends on the intent and purpose of the article. After you write your article make sure you proof it for spelling and grammatical errors.

Submit your article to article directories. This is a great way to get your information published quickly and easily. Register with an article directory like Ezinearticles or GoArticles. By doing so, you will have a place to submit your articles and build an author profile. Webmasters use these article directories to find content for their website. Additionally, article directories give you added exposure in a given topic area.

Article marketing has many benefits. The most important aspect of article marketing, in my opinion is to clearly understand what you want to use it for, building a plan, and consistently creating and distributing content. This is essential for long term success.

Are looking for a way to create thousands of unique articles in less time than it takes to brush your teeth? Learn more about Article Wizard Pro. Download our FREE search engine optimization lessons and discover new ways to improve search engine rankings at Webmaster’s Book of Secrets website.

About the Author

Don Meyer is the founder of Web List Marketing, where you can find out the latest information and hear the opinions of experts on internet marketing , promoting and driving huge amounts of traffic to your website. http://www.weblistmarketing.com

The main reason to market your articles is to build in-bound links people can click to visit your site. When you submit an article to a directory, a link to your site will be included in the resource box to take people to your site to learn more about what you do and, more importantly, what you will be able to offer them.

To effectively market an article, make certain you start with a great headline. Your headline should offer a compelling reason to read the rest of the article. Explain the purpose of the article in the first paragraph. This is how you grab them and make them want to read the rest of your article. Don*t get to wordy and use a lot of terminology that will make the reader confused and ultimately frustrated. You don*t want them to stop reading!

The formatting of the article also has some effect on whether the reader will react positively and would like to know more. Be sure you use bold lettering, subheadings and perhaps a bullet list to get your point across. Marketing studies have shown, if the copy is attractive and jumps out, the reader will most likely read the entire article.

Providing examples of how your product will benefit your customer is the best way to get them to want to visit your site. Being too preachy or having too much of an infomercial feel, by pushing how they *need* to buy your product or use your service can drive people away. Keep it simple and clear and you will have a customer for life.

Here is one approach that I use that has never failed. Although I use this as my primary marketing technique, it is only one approach to consider. Get your feet on the ground, try some free articles in a few popular directories and you will be on your way to driving the targeted traffic you need before you know it.

Free Articles!, it sounds odd that writing an article for free will help you to build traffic, but it is one of the BEST strategies to use right now. The reason for this is: people are hungry for new and original content. There are many different article directories that rely on outside authors to stock their article directories. If no one submits a new article, the existing articles become stale and they lose their readership. Additionally, many articles are written with keyword phrases that generate income for the host site as well as drive traffic to the articles
and back to your site via the resource box. So, the more articles directories accept, the more content thus the more money they make. They also attract more people and you get more traffic when people read your articles then follow the link in your resource box back to your websites.

While this is the best strategy to use, it can require someone who understands SEO and has a talent and flair for writing. If that’s not you, do not fake it! I can not emphasize this enough. You will only create a bad business image if you manage to publish poor quality content, especially if it appears on multiple sites. So, hire someone to do the writing for you if you don’t have a flair for words. It will pay you back in the long-run.

You will want to focus on articles that are relevant to your market niche so that by the time someone gets to the author resource box, you know you have a potential buyer. Otherwise, they won’t bother to read the article, right?

Each host site may have different rules for the resource box. Some don’t allow you to link to sales pages, but will allow you to link to a blog or website, as long as it is not an obvious promotional page. Be sure to read the rules and follow them. This is one reason why maintaining a blog is a great idea when you need such an intermediary space to drive traffic then pool it from there to your other websites and offers.

Strategy #1

Email Magazines or Ezines

An ezine is a magazine sent via email…simple as that. All the rules that apply to printed magazines apply here too, but in an electronic format. Businesses are scrambling to build email lists and start their own customer ezines. And why not?

The average ezine response rate is 5% – 15% That is huge! Especially when you consider that the average response rate for average direct mail pieces is somewhere between 3% and 5%.

Strategy #2

Telemarketing

Although it is often maligned and frequently misunderstood, telemarketing is one of the fastest growing forms of direct marketing today. It provides an opportunity to make one-to-one contact with the prospective buyer at a very low cost.

Telemarketing prices have been coming down while mailing prices have been going up. With the cost of hiring salespeople, training them, and getting them into the field, more companies will find the value in telemarketing.

Telemarketing can be used to take orders over the phone following up direct mail or direct media advertising. Products ranging from 25-pence fasteners to 10 million airplanes are sold over the phone.

Strategy #3

Marketing with Flyers

Flyers can be an effective way to spread the word about your business. Generally, they are single sheets printed front and back, and used to announce a sale, open house or other limited-time event. Mail it, hand it out, hang it up, and leave it wherever prospects congregate a flyer is among the least expensive, easiest to produce, and hardest working marketing tools.Put them on local bulletin boards. Leave them in reception areas and waiting rooms (with permission of course) where people are looking to read something to pass the time.

Strategy #4

Newspaper Ads

This is direct response advertising at its best. A newspaper ad is designed to create responses and generate customers. Every ad should always remind the reader of your unique selling proposition, even though you are featuring a particular product or promotion. In creating an ad for newspapers, you should start by striving for an editorial rather than advertising style. People going through a newspaper will not read your ad unless they notice it. An editorial style will differentiate your ad from others in the paper.
Remember: the more you tell, the more you sell. And approach your article as if you were a reporter who had just come on to a hot news item and wanted to share it with the rest of the community. Write it in this editorial fashion and people will read the ad.

Strategy #5

Radio

Studies have shown that the average consumer listens to the radio almost two hours a day. This makes radio advertising a favourite for small businesses trying to get their marketing message in front of their target market affordably.

Compared with television advertising, radio advertising is much less expensive. Radio also allows you to use your advertising dollars in a mass communication format, but to a targeted type of demographic.

Radio ads need to create interest, build desire, and cause action. So, the top 5 copywriting elements should be included in radio advertising:

1. Use the same headlines as your newspaper ads or as your direct mail letters to create the interest in a radio spot

2. The first two or three sentences should capture the listeners attention

3. The body of the radio ad works the same way as a print ad it fulfils your promise in the headline

4. Direct the listener as to what action to take

5. Have a measurable response to your ad

Strategy #6

Television Advertising

It used to be that only those with massive marketing budgets could ever afford to place an ad on network television. However, there are some times in the evening when it is more affordable.

Many times, budget-minded business owners fear that small business marketing needs to be expensive in order to be effective. Fortunately – this isn’t true. Here are five simple tips for small business owners who are looking to save dollars, while still running an effective online marketing campaign.

1. Optimize Your Website

There are three simple steps to take so that you can be sure that your website is working for you.

The first is to use a descriptive title for your site as well as keywords and a description that allows search engines and site visitors alike to know what they will find when they visit your web page. Once that’s taken care of, make sure that you are placing keywords appropriately in the text of your website.

Your keywords should be specific to your products and services, and should be chosen with consideration for the terms prospective customers would use when searching with Google or Yahoo or whichever other search engine they use.

Finally, these keywords should also be used in the alt image tags as they relate to the photos and illustrations that you post to your website.
2. Market Your Website with Articles & Distribute Press Releases

Article marketing is an extremely effective way to draw visitors to your website. By creating an informative short article that relates to your business, your area of expertise and your keywords, you can show readers a bit more of what they’ll find from your business – which you can link to in your resource box at the bottom of the article.

Online press releases are another effective marketing tool. Like conventional press releases that let local newswires pick up a story about a new staff member or a new product line, online press release distribution will allow you to get the word out to those who publish online newsletters or who review products and services like those that you offer.

Both articles and press releases published online create valuable, relevant inbound links to your website (via the link to your site in your resource box at the end of each article or press release). Search engines place a great amount of value on the number of inbound links you have to your site, so this is an excellent way of building popularity with the search engines, as well as your human customers.

Both article marketing and distributing press releases will enable you to establish yourself as an expert and your company as a source for products or services. Each is effective, and often, submission to article directories is free – that’s right, free marketing for your business, all it takes is a little bit of time.
3. Start a Blog

It’s a common statement when it comes to Internet marketing: content is king. A blog – short for a weblog – allows you to create fresh content at regular intervals, driving traffic and search engines to your website.

Like article marketing and press release distribution, having a blog allows you to establish your expertise about the products and services that your small business offers. Unlike article marketing and press release distribution, however, a blog allows you to begin to carry on a dialog with your current and prospective customers.

Your blog works like search engine magic for your website. By linking your blog to your website, you draw the search engines to your website. Your site will rank higher and your customers will have a much easier time finding your site.
4. Commit to a Link Building Campaign and Submit Your Site to Directories and Search Engines

As a small business owner building and promoting your business on the web, having quality inbound links is important. Links allow your site to be found by those who visit similar sites looking for the products and services that your company offers.

Links – like those at the end of your articles and press releases, like those that link back to individual products or services from within your blog, and like those from others who have purchased from you in the past – help to improve your site’s search engine rank.

By submitting your business’ website to relevant directories and even to industry-specific – niche – search engines, you’ll begin to generate additional links. More importantly, however, these niche directories are increasingly used by those looking for very specific sites. Having your listing present will make it even more likely that your prospective customers will find your page; that makes them a particularly valuable marketing tool for your business, and, again, it’s often free to submit your site.

5. Look for Joint Ventures with Other Like-Minded Business People

It’s not uncommon for small businesses to work together – a movie theater and a restaurant offering coupons for a discount if you spend the evening at both places. In my past life working with large corporations I realized that the largest companies grow by means of joint ventures all the time. However, many small businesses do not look into joint ventures when it comes to marketing their businesses.

Is it always easy to find the right joint venture for marketing your business? No, of course not. But it is possible to find like-minded business owners whose customers could benefit from your products or services just as your customers could benefit from those that they offer.

As a result, both small businesses will be better able to extend their outreach and develop a wider customer base. If you are going to enter into a joint venture, search for companies with similar goals and a similar customer base but a different type of product or service. Stay on the lookout, keep an open mind and you just might find the perfect opportunity to market your business to a new audience.

A perfect example of this principle is a recent joint venture I did with a company who specializes in teaching business credit skills to small business owners. This company markets to the same clients that I wish to add to my customer list, but they offer a completely different service. By working together, we were able to market our services to each other’s mailing lists, resulting in both of us attracting new customers we would not have had otherwise. The great part about this joint venture was that there was no out-of-pocket cost to either of us – just our time and a little creativity in coming up with suitable promotions to each other’s lists!

Taking your business to the web does not need to be difficult, nor does it need to be expensive. By taking a creative approach, small business owners on a tight marketing budget will be able to find traffic and increase their customer base.

Focus on reaching the search engines: use the right keywords and use them appropriately. Let people know that you have the information they need with articles and be sure to get the word out by distributing press releases. Interact with your customers with a high quality blog, and focus on getting great links. Lastly, take advantage of partnerships with like-minded business owners.

Marketing your small business website may require a lot of hard work, but it doesn’t require a lot of money – oftentimes, the best results are derived from the most creative (not the most expensive) solutions.

ABOUT THE AUTHOR

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular e-Zine “Maverick Internet Marketing Secrets.” Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. Get your FREE subscription at www.SmallBusinessMavericks.com today!

When it comes to submitting articles to directories, quality over quantity is always key.

You’ve most likely seen software or services offering to post your article to hundreds or thousands of Article Directories. You can use these, but you’ll find that submitting to the top ten will be more effective and a better use of your time.

Here are the top ten article directories:

1. http://EzineArticles.com
2. http://GoArticles.com
3. http://ArticleDashboard.com
4. http://Isnare.com
5. http://SearchWarp.com
6. http://ArticleCity.com
7. http://ArticleAlley.com
8. http://SubmitYourArticle.com
9. http://ArticlesFactory.com
10. http://ArticlesBase.com

Article Submission Tips:

• Your best article(s) should be posted on your website first
• Wait until it gets indexed by Google then …
• Submit your next best article to EzineArticles.com
• Wait until it gets indexed by Google then …
• Move on down the directory list with your articles
• Don’t submit the same article to different directories. Re-write it first, then start the process over.

And don’t forget about submitting your articles to forums. Popular forums could often get you more traffic (and faster) than an article in directories. Just search for “your keyword” + forum in Google.

One tactic I’ve read about in the Warrior Forums is to use 1WayLinks.net and place links to your Article Directory articles in the blog posts.

Let me know if you have any other Directories you’ve had success with.

Without traffic, you won’t have any sales from your site, unless you have a good list of opt-ins, but you don’t want to rely on only existing customers, always keep your list growing.

Traffic alone won’t make the sale, you have to learn how to convert the traffic into cash. You should put as much or more time into learning and testing your ad copy so that the traffic you generate isn’t just window shoppers, the right ad copy can turn window shoppers into buyers, that’s the main goal, right?

So what are some ways if you are low on funds to get traffic coming to your site, I’m glad you asked.

Let’s say you’re just starting out, you have no list, but you have a site and a product, or maybe you’re just an affiliate and have other people products on your site, here is how you can get free traffic.

#1 Blogging

The only thing you’ve heard about blogging is that its where people meet that have nothing better to do, and you’re not the sociable type, you don’t need to be. People meet there and discuss problems they have with several issues, some of which you may have answers to.

If you can be a provider of answers, you can be the Pied Piper to them, and they will follow. Of course, you’re there on business, and you have a goal, traffic.

Don’t visit these with the blatant objective of “follow me to my site and buy stuff”, they will smell you a mile away. Rather do your research, and make these places you pick, your “therapy” time, getting away from give me, give me, give me mentality, and be a giver of knowledge. Remember a biblical passage says “Give, and it shall be given unto you”.

#2 Search Engines

Study what keyword terms best fit what you’re selling, find out if that phrase is used much, and if it is, build your pages on that theme. There’s more to a page than just the copy, there’s many to consider, the search engines do, you should also.

When you do a search on them, you will find the first line of each site listed will capture your eye, or let it slide on by. How do you want possible traffic to view yours.

The bold first line of each entry you see comes from the title on your HTML page, not the title of your content. If you want to attract attention before they even come to your page, you have to include your keyword phrase as well as an eye-catching headline phrase. This will also be graded by the search engines, and help you rank higher than if you forget and it just says “Untitled”, that’s a real show stopper.

#3 Write some articles

Here’s another opportunity for you to give. Done the right way, you will have others use your article on their site, and along with your little blurb at the bottom, or some cleverly placed text within the content (if the user forgets to copy your signature from the bottom) you’ll get readers to click on the link, or type in your URL and visit your site. Placing your ideas on the internet at article submission sites, gives others the opportunity to use your content for their sites, and it can spread too many places, giving you places on the internet you would never have visited to tell others about yourself.

#4 Social Bookmarking

You don’t have to be an eloquent speaker to be a welcomed visitor to these types of sites, all you need is some friendly input and not be afraid of saying hello to strangers. Don’t however, put personal information on these sites that could lead to something dangerous like identity theft, but listing who your favorite band is, your favorite song, your hobbies, things like this will attract others of common interest, and not forgetting why you’re there by placing links to your web site in strategic places will bring some more free traffic.

#5 Link Trading with other sites

Sometimes frowned upon if done solely for the purpose of traffic, this method can bring high quality visitors if done the right way. Let’s say you have a site that sells dog leashes. You need to ask yourself, who might need dog leashes. Well, how about dog owners, and where do dog owners also visit on the internet. How about dog training sites, or dog groomers, or animal shelters, or veterinarians… Think of the whole picture, from every angle.

Contacting these sites by email or phone, you can suggest that you both can benefit by providing a link to each other that would benefit each other’s visitors, without being in competition with each other. That’s the secret of successful linking, being a benefit to the visitor and your link partner, and not in competition.

William Wellsworth invites Internet Entrepreneurs to Discover Practical Methods Of Finding Markets that Virtually Guarantee You an Income from Day One. Learn 7 Ways to Find products that are ALREADY selling in the marketplace…know before you start if there is money there at http://www.chooseyourmarket.com

Article Source: http://EzineArticles.com/

I recently heard about a guy named Adam Short from a podcast on Yaro Starak’s Entrepreneur’s Journey blog. He runs over 90 websites selling ebooks in very specific niches.

One of the websites he mentioned in the podcast was http://bettafishcenter.com/

If you take a look at the website, it isn’t selling anything. It is only giving away his Free “Betta Fish Secrets” Email Course! If you look at the signup form, he asks for your Betta fish’s name:

He personalizes the emails, not only with your name, but your Betta’s name as well (brilliant!):

“Hi John,

Caring for betta fish can be easy and
fun…if you know the right way to do it.

For instance, you know how beautiful and
healthy Charlie looked when you first
got him?

Believe it or not, he can ALWAYS look
that way if you set up his tank properly.”

He uses Aweber for his mailing list, so he can set up a sequence of follow-up emails. Once you sign up, you’re sent a series of emails with helpful Betta Fish Tips. They are not hard sell, but include helpful hints, and a link to a page where he will reveal his entire Betta Care System for you. He lets the autoresponder do all of the heavy lifting.

Sign up for his Betta Fish Secrets Course. Take a look at how he weaves helpful information in with subtle sales messages. Think about how you could use this same model to get your customers buying more and more often from you!

Adam gets his traffic using article marketing, and lets the autoresponder do the selling. Totally hand-off. Adam and his partner Alen have developed a course teaching people how to do what they do called Niche Profit Classroom. I joined last week, and I’m totally floored. It’s got tons of video lessons teaching you exactly how they do it all. I’m only part way through the training, and I’m impressed.