Category Archives: Blogging

The 10 Best Blogs for Realtors

For agents and brokers who are looking to get ahead in the business, solidify their branding, learn new marketing strategies, and improve their lead conversion, the internet has become a virtual cornucopia of information. Thanks to the web, real estate agents from around the globe are able to share ideas, ask questions, and discuss relevant issues.

Blogs in particular provide a timely source of information and market news. There are numerous realty-related blogs on the web, but due to their very nature, blogs can quickly become outdated or obsolete. It can be very time consuming to sift through the blogs in order to find ones worth reading, so to save you the hassle, here are 10 blogs that offer realtors valuable information, expert advice, and entertainment all at once.

Bloodhound Blog – BloodhoundRealty.com/BloodhoundBlog

BloodhoundBlog is a “real estate market and technology blog” that discusses industry news, the National Association of Realtors, the role of real estate agents, and web marketing. With contributing authors of various specialties such as mortgage brokers, SEO’s, and agents, BloodhoundBlog is authoritative and edgy. Recent posts include: “Can a Realtor Truly be a Consumer Advocate?” and “Is NAR Criminal or Clueless? What Difference does it Make?”

Inman Blog – Inman.com/blog

From the folks at Inman News, Inman Blog features “Real Estate and Technology News for Agents, Brokers, and Investors.” Posts cover everything from social marketing, improving one’s online marketing campaign, as well as the latest technology for realty-related websites. There are also contests and surveys that aim to take the pulse of the national real estate scene. Recent subjects included “The Truth about Real Estate Compensation,” and “Confessions of a NAR Economist.”

The Real Estate Tomato – RealEstateTomato.typepad.com

Known for providing “juicy blogging advice for realtors,” the Real Estate Tomato is geared towards the tech savvy realtor who understands the importance of blogging to get website traffic, attract clients, and to establish oneself as an authority. In addition to blogging, the Tomato also talks about social networking sites such as Twitter, techniques for search engine optimization, and the latest trends in marketing online. A recent topic was: “An Honest Look at the Impact of Video on your Real Estate Blog.”

Real Estate Investing for Real – BiggerPockets.com/RENewsBlog

This blog is an offshoot of BiggerPockets.com, a popular site dedicated to real estate investing. Recent topics included “Is your Real Estate Website Committing this Conversion Killer?” and “How to Create an Effective Business Social Networking Profile.” Informative and current, this blog is a great educational tool for investors and agents alike.

Future of Real Estate Marketing – FutureOfRealEstateMarketing.com

As the title suggests, the ‘Future’ blog is all about e-marketing and utilizing the latest website technologies. “Photosynth Could Spark Virtual Earth Comeback” is one of the site’s recent posts.

The Real Estate Bloggers – TheRealEstateBloggers.com

Providing “Real Estate, Mortgage, and Development News” the Real Estate Bloggers focuses on a variety of topics, including creative marketing techniques. Recent posts include “$1 Million Real Estate Coupon – Thinking Outside the Box,” and “Why the Chrysler and GM Deals will Raise Mortgage Rates.”

Realty Thoughts – RealtyThoughts.com

With topics such as ” Why Realtors Need to Get iPhone Equipped” and “Delicious for Real Estate: Dwellicious,” RealtyThoughts keeps agents and brokers on the cutting edge of real estate marketing, technology, and lead conversion.

CopyBlogger – CopyBlogger.com

Though not specifically geared towards real estate professionals, CopyBlogger is essential reading for anyone putting content on the web. Whether you’re writing content for your website, or posting on a blog, CopyBlogger is extremely helpful in terms of attracting and converting leads. Recent subjects included “The #1 Conversion Killer in your Copy (And How to Beat it) and “Why Social Media Marketing.”

Seth’s Blog – SethGodin.typepad.com

Like CopyBlogger, Seth’s Blog is not directed towards the real estate industry. However, Seth’s refreshingly honest commentary on marketing and sales techniques can be a great resource for agents and brokers. Customer service, marketing, and the philosophy of selling are discussed. Sample posts include “On Becoming a Household Name,” and “Making Commercials for the Web.” Seth’s Blog is a great place to learn how to promote your brand and services.

It’s Lovely! I’ll Take It! – LovelyListing.com

Because even realtors need to laugh, It’s Lovely! I’ll Take It! is a hilarious blog that teaches realtors the importance of taking proper listing photos. The blog shows bad listing photos from around the world. Highlights include graffiti on the wall, blurry photos, bad angles, rundown houses, and shots of family pets. There are also notable shots of Nazi memorabilia, filled toilets, and naked people in the background. What’s so fantastic (aside from the biting commentary the author provides) is that the shots have been taken by real agents, and used to market their properties. Learn how NOT to market your listing by following the hilarity on this blog. You’ll learn a lot.

About the Author

Make your dreams come true by owning Hawaii real estate. Search for Ewa Beach homes and condos at AlohaTony.com, and soon you’ll enjoy the tropical climate of Hawaii all year long.

Finding the Right Media for Your Marketing Campaign

If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong media for your message.

Before examining the different kinds of media available and their corresponding attributes, I need to stress a very important point: messaging. No matter the media or the campaign, having strong messages that clearly outline your objective is crucial. Good messages, writing and communication are the engines that drive all media strategies.

But, as the media isn’t “one size fits all”, it depends on the type of company you have, the kind of book or service you are promoting, and which media is consumed by your typical customer. The following are the four main media outlets to consider when developing a “media savvy” marketing and PR strategy:

Television. Built for speed and power, TV is a badge of credibility for anyone seeking to get their message out. It allows you to present the audience with a visual image of your message, e.g., graphs, demonstrations and pictures. These visuals make your message easy to understand and more entertaining for the viewer.

What about the difference between local and national television exposure? Simply put, local television is good for placing a stake in the ground and getting the hometown crowd interested in your message. National television, on the other hand, is good for the same but on a grander scale.

Now what about the impression that you make on television viewers? TV viewers are used to 8 minute segments, and then a commercial. They’ll see your interview, and then forget about you a week later. Because of this fleeting nature, a TV campaign alone is incomplete as a full, lasting, PR strategy.

In the end, TV is most effective when you are able to obtain repeat interviews with multiple story angles to keep yourself on the tube.

Talk Radio. Talk radio is a great way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms or people in the workplace, and with those “night owls” who listen late into the night. Also, the demographics of the audience are a marketer’s dream. According to the recent Talkers Magazine research project, talk radio listeners are educated, attentive, affluent, and active consumers.

Talk radio schedules are also packed with a plethora of specialty shows (politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc) enabling you to reach mass or niche audiences alike. Radio interviews also allow you more time to tell your whole story than a TV appearance. These interviews average 10 to 20 minutes in length (and some can go even longer) whereas, TV interviews only range between 3 to 6 minutes.

Print. A recent study executed by Forrester Research Inc. (an independent technology and market research company) revealed that people trust print news coverage far more than other media outlets. I’ve always felt print is “King” when it comes to media exposure. An article or story about you and your company not only popularizes your message to millions of readers – it also provides legitimacy and credibility in a way that’s unmatched.

Although this industry is being hit pretty hard with layoffs, there are a growing number of opportunities for PR agencies to obtain solid placements. Just think about it: with less staff journalists writing good editorial content, these publications will depend more on PR professionals and syndicated content to fill their pages.

In the long term a print campaign can help boost sales, which is especially true when combined with a radio and TV campaign. Not to mention that your newspaper and magazine articles can be recycled in numerous ways to strengthen your entire sales and marketing efforts. Why not use your published article as part of your email newsletter, as a feature on your website’s homepage, or part of a sales package to prospects or retail store buyers. Overall, print is an excellent source for establishing credibility and increasing brand awareness.

Internet. Not so much the new kid on the block anymore, an Internet campaign is a proven method to reach both mass and niche media. If you want to market to an enthusiastic audience who enjoy interacting and sharing information, an internet (or online) marketing and PR initiative is perfect for you.

As the internet is a “useful” content driven medium, if you have lots of terrific articles (published or unpublished), company photos, video presentations or even old PowerPoint presentations, these can all be fed into your online marketing machine which can syndicate it widely through the web, thus increasing your brand’s visibility and building credibility simultaneously.

With websites, blogs and other social media outlets you have the added bonus of starting or interacting with a large community of prospective clients in a real way. Imagine the idea of a networking cocktail party without time constraints and costly travel? Sounds great right? The internet offers extensive reach and cost-effectiveness, while supporting the other aspects of your media PR strategy.

Depending on your campaign’s goals, I would advise using a combination of all the above media outlets. Again, the key thing to remember is your messaging. Be sure that whatever media you end up utilizing properly serves your message and is a good fit for your marketing objectives.

About the Author

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to http://www.emsincorporated.com to claim your free “Power of Public Relations” video today!

Five Ways to Grow Your Local Blog

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Koka Sexton wrote a guest post over at Matt McGee’s HyperlocalBlogger blog, giving 5 great ways to grow your local blog. The ideas are great, and I thought I’d share some of them here.

  1. Use twitter to spread the word. Set up a twitter account for your local blog and use it to announce new posts from your blog. Use tools like Monitter to find other local twitter users, and Twollo to auto follow people based on keywords.
  2. Use Craigslist for traffic. He suggests going to your local section on Craigslist, and post in the “rants and raves” section about your local blog posts. He says he’s had success writing long posts that end with: “If you want to know more about what’s happening in your city check out www.yourlocalblog.com.”
  3. Let your readers know you care. When people leave comments on your blog, thank them for posting and engage them (I know, I’m horrible at this). I’m into health and low carb, and a great example of this is Dr. Michael Eade’s blog. On especially active posts, he responds to almost every comment.
  4. Write local content. Follow local current events from the radio or newspaper and write your thoughts.
  5. Local advertising. Koka suggests writing about local businesses you frequent. Write about the pleasant experience, great prices, etc. When you go to the establishment, tell them about your post, and they will point other people to your blog to read about their business.

You can read the entire post at:

http://www.hyperlocalblogger.com/5-ways-to-grow-a-local-blog/

Check it out and let me know if the techniques help you grow your local blog!