It is common for the seasoned email marketing strategist to notice a pattern of repetitive, typical and established email marketing strategies in the marketplace. There is notable emphasis on the email “holy trinity” – ” subject lines,” “creatives” and “images” – as if all email marketing only needed these three elements.

So after years of testing “subject lines,” “creatives” and “images” to get better “subject lines,” “creatives” and “images” email conversion rates are still dropping. What is the email marketer to do next?

If you, just like me at times, find yourself in this predicament, you may be what I call the “bored email marketer.”

Here are three techniques that boost creativity and help to break away from email marketing boredom:

1. Focus on concepts first not creatives and images.

According to a Merkle Interactive Services 2009 study 52% of email recipients have images turned off in their email reader (via emailstatscenter.com). So more than half of your customers will not see that carefully crafted email creative first. They will see your headline and the first few links you have most prominently placed.

So make a decision to not put creative first this year and focus on developing meaningful concepts that resonate with your target audience.

Take a good look at your goals and work back from them to map the path that will get you there. The first step in the chain that will lead to your goal is understanding the multiple ” personas ” that make up your audience. Based on those “personas” develop multiple concepts to test. Develop content to illustrate the concepts and then develop the creatives. So if you follow the analytics/ hypotheses/ test -planning/ content/ creative/ execution/ post-campaign analysis cycle, there are four other email strategy components to keep the email marketer from getting bored.

2. When you run out of concepts to test, retest concepts from a year ago.

A few years back, before Al Gore’s “fight for green” became mainstream, I developed a campaign to test if “going green” was a stronger driver for web usage than “de-clutter your life.” “Going green” failed the test. A year later, after Gore won the Nobel Peace prize and his global warming message became popular, we re-tested the same two concepts against each other and this time “going green” won.

What we learned here is that trends can change very fast, and we have to change with them, even if it means going back to an old concept. It may be old to the email marketer, but new to our customers.

3. Do the exact opposite of what you have been doing.

When you cannot move the needle enough with new tests it may be time to mix in something which is the complete opposite of what you have been doing so far. If you unsuccessfully tested images, throw in a no-image market-cell. If most of your emails have been short, try testing against a long email. If your communication language has been formal, test against informal copy.

I’m not advising here doing away with tactics that have been consistently proven, nor am I advising throwing away common sense. What I’m advocating is challenging ourselves to break away from patters that keep us stuck in an unproductive comfort zone.

Doing the opposite of what you have been doing may not prove the success you were looking for each time, but it will open up new perspectives, trigger new ideas, freshen up your strategy and keep you from becoming the bored email marketer.

About the Author

Mana Ionescu is President of Lightspan Digital, a Chicago firm that helps small businesses build their brands in their local communities through social media. Mana’s practical tips on digital and social media marketing can be found on her blog at manamica.com and Twitter @manamica.

Email marketing is one tool that an increasing number of businesses have latched onto within the past couple years as it is an amazing opportunity to double or even triple profits. If you have decided that this method of marketing to your customers is a strategy you’d like to tackle, plenty of resources are out there to help you get started. However, it can be difficult distinguishing among the many different email marketing companies. Here are several characteristics of a reputable email marketing service.Building the Opt-In Permission-Based Mailing List

A crucial part of email marketing is having easy-to-use contact list management features. First and foremost, an email marketing service should allow you to be able to important your existing mailing addresses from a file on your computer. This is often the preferred method when adding a lot of contacts because manually entering your existing contacts email address one-by-one is more time consuming and leaves lots of room for errors to occur.

Second, one of the characteristics of list management that an email marketing provider should contain is a feature that allows your list to be segmented into multiple groups. As you build your email list, you’ll see why the segmentation is important. Remember, not each contact is the same and having different segments lets you treat them differently.

A third feature that your provider should have is the easy-integration of a sign-up box on your website. Being able to use a sign-up box from your email marketing service is perhaps the most important feature you should be looking for. A sign-up box that’s strategically placed on your site acts as an automatic marketing tool that works on autopilot adding subscribers as soon as they enter their email address.

Sending Emails

An automatic email service should offer a variety of options when it comes to sending out your emails to subscribers. There should be pre-designed HTML templates, image galleries that you can use if you want to include images, and there should also be the option to customize your own design. In addition, there should be guide points along the way and systematic instructions to help if you get lost. An intuitive, user-friendly, and easy-to-use interface is what you ultimately need in an ideal email marketing service.

Tracking Tools

An important part of the marketing process is tracking your efforts. In order to know the success of your efforts, you need to know what your subscribers do with the information contained within those emails. A reputable email marketing provider should contain such data like how many emails were opened, which links your prospects clicked on the most, and how many emails bounced because of invalid or full email addresses. In addition, important subscriber statistics that you should have access to include what your email-list growth rate it as well as how many subscribers have been added and removed. Ideally these reports will be updated in real-time so that you don’t have to wait to gauge your success.

All of these issues are important to look out for when attempting to choose an email marketing service. The ability to customize emails, easily maintain your list, and have data readily available at your fingertips are all features that will help you succeed at the highest level with your email marketing efforts.

About the Author

Rudy Barell is a Senior Account Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software. Try it free!

To grow your business in today’s online-dominated environment you’ll need an amazing eNewsletter. Creating a monthly eNewsletter is easy with the plethora of online email marketing companies offering low-cost services. The more difficult part of effective email marketing-once you’ve crafted a catchy newsletter, of course-is building your list. Here are easy steps you can take to make sure your email marketing list is maximized for the most open clicks:

* Make it easy for readers to sign up for your email marketing campaigns. Don’t request too much information-the more you ask for, the fewer people will likely sign up. Just ask for their name and email address.

* Make sure your eNewsletter subscription form is easy to find. If it makes sense to add this to every page of your website without creating clutter, feel free to do so. You can even add a form at the end of popular articles, in addition to having one at the top of the page.

* Utilize social media. Integrate your sign-up forms with your social networks.

* Create an archive so that potential subscribers can see past eNewsletters and are able to decide if they want to sign up.

* Reward your subscribers. You can offer an opt-in bonus for those who sign up for your emails, but you can also reward those who respond in some way-such as answering poll or survey questions or providing testimonials. Appreciated subscribers will want to stick with you-and your email marketing campaigns

* State your Privacy Policy. No one will want to subscribe to your eNewsletter if they think their personal information will be published, so let them know by providing a policy page that clearly outlines you won’t share their information with others.

* Blog often. This helps to build a community with prospects and potential clients, along with complementing your email marketing strategies. You can also post comments on others’ blogs with links back to your site.

* The No. 1 way to build a larger email marketing list is through publishing useful content. No one is going to want to sign up for your eNewsletters if you don’t provide them with unique and worthwhile content. Don’t send out newsletters too often, and make sure your content is worth reading.

For information on email marketing services, including reviews of popular companies, please visit www.Email-Marketing-Options.com.

About the Author
Darcie Duttweiler is a copywriter at ChooseWhat.com.

I recently got an email from a marketing mentor of mine who was talking about the famous quote, “If you keep doing the same thing, you are going to get the same results.” The interesting thing about this email is that it is about how this is no longer true in today’s economy. What he is trying to say is what worked 6 months ago does not work today. Consumers are making significant changes in their spending habits and are doing so it a very fast pace. We have to work harder to entice that customer, as well as keep them.
After returning home from my vacation, I realized that I was doing the same thing as far as marketing. I was depending on only a few ways to get new customers and keep my customers coming back.

Immediately, I took action by creating a new happy hour. Instead of running ½ price appetizers, I started running all my appetizers at a discount all day but priced at more than half price. After doing this for a couple of months, I realized that I was making more money per appetizer. In addition, anyone who dined in our restaurant was able to enjoy a game of bowling at a 50% discount. This encourages cross promoting between the restaurant and the bowling center.

Next, I created an online back to school coupon that the potential customer would need to input their email address to receive. Not only will this help with knowing how many coupons have been downloaded in order to staff properly, but this will give you permission to email any other offers you have at a later date.
In addition, I posted a 4 question survey to see what customers would like on our menu. If a customer filled the survey then they would get a $5 food coupon. People love free money, especially if all they have to do is tell what they like to eat! Just make sure the survey is short and to the point.

The next promotion we launched is kids eat free every day with an adult meal purchase. Many families are becoming smart shoppers in this economy, and if they can save without bringing in a coupon they will come out. This is a big one! Families are looking for places they can go to save. If they can go and eat what they want and not have to pay for their kids to eat, but still enjoy their company, then they will come.
We also started promoting with all the local hotels. You can either print a discount card they can pass out or advertise in the hotel’s magazine. Make sure in all advertising you place your website address in a visible location on all your marketing pieces.

Lastly, we sent out a mailing to our database in celebration of our 10 year anniversary. Make sure when you are mailing to your customers that you have a reason like a birthday, an anniversary, or a holiday. Always put some kind of offer that will entice them to come to the restaurant.

Another thing you can do to celebrate your anniversary is to not only give them a special offer if they come in on the anniversary, but to give them a sealed envelope with a special discount coupon that they cannot open until they come in a second time. The discounts can be of free menu items, a free meal, a party of 12 to bowl free, etc. Also, consider offering a grand prize. The point of this sealed envelope is to entice people to come back. Be sure to put a deadline on when they must use the sealed envelope.
Something else you can do is to offer “all you can eat menu items with the purchase of a meal.” For example, instead of offering discounts on specific items, try offering all you can eat fries with the purchase of a meal or all you can eat shrimp. Whatever side menu order you are famous for would be the best item.
For those who have bars inside their restaurant, consider marketing to families by offering alcohol as an accessory to the food instead of as the main reason to stop in. Create a place where a person can bring their kids, but the adult can still get a nice alcoholic drink with dinner. This will eliminate the chance that people will not come to your restaurant because you have a bar. Maintain a family atmosphere, so the entire family can come and spend!

Also make sure to not forget social marketing especially the use of Facebook, YouTube and Twitter.

Remember, consumers have less money to spend these days. Even if they still have their jobs and are still making the same amount of money, their perspective has changed because of how society has changed around them and they are taking precautions and saving for “just in case.”

However, while people are being more careful with their money, they are still spending. They are still going out, eating out, and having fun. They are just doing a lot more comparing and seeing where they can get the most for their money.

Think of it this way, it easier to earn $1 ten ways then to earn $10 one way. By this, I mean you must have multiple ways to get more customers. This is true now more than ever!

For a FREE Ebook on 13 insider marketing secrets go to www.instantrestaurantprofits.com

Wasfi(Wes) Samaan

President, www.instantrestaurantprofits.com

Article Source: EzineArticles.com/

People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else?s ad. Yours had the good fortune of reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net) and others who sell up-graded service at low cost.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with “Successful people are busy. I know you probably saw my earlier messages, considered them, but haven?t yet had time to respond.”

Then give them another rundown on your offer. Bring in a fresh angle so it doesn?t seem like they are reading the same letter they saw a few days ago.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they?re ready to buy.

Offer Your Own Email Course

One of the most successful marketing techniques I?ve found is offering your own course via autoresponders. I introduced my Make Your Website Sell course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I?m plugging my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about.

2. If you don?t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit).

You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information.

Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at DrNunley.com/. Reach him from his site via email.

Email marketing is a powerful tool that will help you maximize and achieve greater profit in whatever online business you are engaged to.

To start marketing your business through email, be sure that you have these five basic tools:

Website address or Domain name. This is also called the Uniform Resource Locator or URL that pertains to your address on the internet system where people all over the globe can visit to become acquainted with your products or services and transact with your business.

Web host. This pertains to the server for your website and these are always online for the whole world to access 365/24/7. There are servers who offer you free hosting account but with certain feature limitations to its tools and resources; while a paid hosting account offers you unlimited resources for you to maximize your business’ potential to the fullest.

Web auto responder. This is an automatic system tool that is attached to your website to track all your email marketing responses. You use this tool to systematically and efficiently follow-up targeted possible clients and can highly increase your business sales. It is suggested that a real human being should monitor the replies to your email marketing, and that person is giving thoughtful, personal replies to each message. It’s also smarter to use an individual person’s name in the “From” field, instead of the company’s name because anything you can do to capitalize on the intimate nature of email just makes sense.

Website system traffic generator. This system will generate an increase in visits to your website. The more visitors your website will receive the greater the possibility to make a business sale. Your website only makes sense if it generates a lot of visitors and thereby increases traffic.

SEO manager. Your SEO manager is the one who will manage all the essential elements to be able to bridge your business with your potential clients. He is trained to develop strategies that will make your website very visible to the worldwide web; and who will generate quality traffic so that your business will achieve its success in the most cost effective, efficient and fastest way. An SEO manager can be hired full-time or part-time through an outsourcing or offshoring service providers.

Email Marketing Strategies
If you open your email inbox and spam letters you will notice that companies have adopted different strategies to draw in regular subscribers which can later serve as your potential clients/customers. Many of them have opted to use the following email marketing strategies to effectively and widely promote their business:

Offering Free E-courses. A free e-course or something along those lines will deliver a much better response than a sales pitch. There is plenty of time to pitch these people down the road AFTER you have gained their trust. Give them something of value first then the next time you offer them, they can’t refuse because you’re valuable to them.

E-newsletter Subscription. Here, a consistently timely set of email marketing newsletters with high quality, interesting, engaging materials and targeted content is maintained and regularly sent to their subscribers. Of course the topics of the newsletters are relevant and related to the product/s or service/s being promoted by the company.

Article/Blog Subscription. While article could be a shorter version and blog is a longer version, both are regularly submitted forms of topics related to the services or products being pushed to sell by a company. Blogs contain more personalized experiences, thoughts or views of the writer while articles are more technical, well researched and informative.

Forums Subscription. Forums is an arena where people discuss topics of common interests, hobbies, persuasions and opinions. Here, they can open a new thread for discussion or comment to the already opened thread for discussions. Different categories and chat rooms are available for the subscriber to join. The wonder of this system is that people from all areas and status of life, from different parts of the world can join and participate on the discussion without any hesitation since they are not live talks. Moderation awaits those people whose views and topics are unacceptable to the forums host.

Video Subscription. A case study was conducted to find out which email marketing strategy was cost and result effective. Results show that video email marketing is 11 times higher than direct mail marketing. From a cost perspective on the single campaign it’s also clear that email marketing with video was obviously not only more effective but far less expensive. “They also loved the fact that the video so clearly illustrated how the new product or service would work.”

Remember that frequency of email marketing updates to subscribers is vital to achieving your goals. Once a day is excessive, yet once a month would not be very useful in pushing up the profit line. As a general guideline, once a week or once every two weeks should be good, except if you have a special message on limited offers. Remember not to flood inboxes of your subscribers so you won’t irk them.

One of the keys to successful email marketing is the development of a consented-based trust relationship with your subscribers and email marketing is really an exercise in trust. All the email marketing strategies cited above are capable of drawing huge and quality subscriptions that will later become your potential buyers and clients.

If you want to experience the potential benefits that email marketing can do to your business, you can visit www.remoteworkmate.com.

Email marketing programs are perfect for the plethora of niche markets that is your current client base. As an owner and operator of an outdoor adventure store or extreme sporting outlet, using the many features included in online email marketing programs will raise your profit margins by helping you stay in contact with first time buyers, converting them into “regulars”. This is especially useful at the beginning of varying sporting seasons, as well as right before certain events or sport competitions. The top-ranked online email marketing programs allow you to diversify your contact list and organize your email sending in any way, shape or form that suits your business needs.

The best email marketing programs solutions provide you with a comprehensive list manager, which allows you to segment your audiences in any way possible. You will be able to segment your audience by state, city, hobby, the sales staff they are associated with, and anything else you can think of. Any form of organization that you can dream up is possible with email marketing.

Also, the best email marketing programs offer you comprehensive data/metrics tracker free of charge. This will allow you get real time information on who has opened your emails; which one of your subscribers has clicked on the promotions or product offers within your email; and which ones have forwarded this information on to their friends. This information is key in helping you reach your audiences better. After you learn this information, you can send them exactly the promotion they are after or product/sporting good they are interested in. This feature usually comes standard with the ability to export the data, so you can use it in conjunction with the list manager to segment your audiences by their likes and interests. This way, your marketing strategy can become more focused, and therefore give you greater success within your various markets.

Timing is important when sending out your campaigns. It is crucial that you are well aware of the events that are pertinent to your customers, so that you know when to send out the email campaigns. Add in the fact that you can set up the campaigns to go out up to a year in advance, and your email marketing programs strategy is set up to deliver customers that are constantly returning to your store location. By providing newsletters for upcoming extreme sport competitions that your customers will be interested in, at intervals before the event, as well as promotions for the products they might need, you will be practically driving them back to your store yourself, and increasing your store’s value in their minds. For seasonal activities like camping and kayaking, offering end of season or pre-season discounts will also bring them flocking.

The functions of online email marketing programs software will increase your sales by helping you to directly market to your audiences, turning one-time buyers into frequent customers. As an owner and operator of outdoor an adventure store or extreme sporting outlet, you are required to cater to a variety of niche markets, and that means getting to know what they want and need. Using the list managers in conjunction with the tracking metrics offered by email marketing programs, and doing so in a timely manner, will increase your overall sales on a continuing basis. With greater sales comes a greater opportunity for expansion and growth. Use email marketing programs to turn your business into an extreme sport.

About the Author: Rudy Barell is a Senior Account Executive with EliteEmail.com, the complete email marketing programs solution trusted by outdoor adventure stores everywhere. Try the feature packed email marketing today with a no-risk free trial

Source: www.isnare.com

Strategy #1

Email Magazines or Ezines

An ezine is a magazine sent via email…simple as that. All the rules that apply to printed magazines apply here too, but in an electronic format. Businesses are scrambling to build email lists and start their own customer ezines. And why not?

The average ezine response rate is 5% – 15% That is huge! Especially when you consider that the average response rate for average direct mail pieces is somewhere between 3% and 5%.

Strategy #2

Telemarketing

Although it is often maligned and frequently misunderstood, telemarketing is one of the fastest growing forms of direct marketing today. It provides an opportunity to make one-to-one contact with the prospective buyer at a very low cost.

Telemarketing prices have been coming down while mailing prices have been going up. With the cost of hiring salespeople, training them, and getting them into the field, more companies will find the value in telemarketing.

Telemarketing can be used to take orders over the phone following up direct mail or direct media advertising. Products ranging from 25-pence fasteners to 10 million airplanes are sold over the phone.

Strategy #3

Marketing with Flyers

Flyers can be an effective way to spread the word about your business. Generally, they are single sheets printed front and back, and used to announce a sale, open house or other limited-time event. Mail it, hand it out, hang it up, and leave it wherever prospects congregate a flyer is among the least expensive, easiest to produce, and hardest working marketing tools.Put them on local bulletin boards. Leave them in reception areas and waiting rooms (with permission of course) where people are looking to read something to pass the time.

Strategy #4

Newspaper Ads

This is direct response advertising at its best. A newspaper ad is designed to create responses and generate customers. Every ad should always remind the reader of your unique selling proposition, even though you are featuring a particular product or promotion. In creating an ad for newspapers, you should start by striving for an editorial rather than advertising style. People going through a newspaper will not read your ad unless they notice it. An editorial style will differentiate your ad from others in the paper.
Remember: the more you tell, the more you sell. And approach your article as if you were a reporter who had just come on to a hot news item and wanted to share it with the rest of the community. Write it in this editorial fashion and people will read the ad.

Strategy #5

Radio

Studies have shown that the average consumer listens to the radio almost two hours a day. This makes radio advertising a favourite for small businesses trying to get their marketing message in front of their target market affordably.

Compared with television advertising, radio advertising is much less expensive. Radio also allows you to use your advertising dollars in a mass communication format, but to a targeted type of demographic.

Radio ads need to create interest, build desire, and cause action. So, the top 5 copywriting elements should be included in radio advertising:

1. Use the same headlines as your newspaper ads or as your direct mail letters to create the interest in a radio spot

2. The first two or three sentences should capture the listeners attention

3. The body of the radio ad works the same way as a print ad it fulfils your promise in the headline

4. Direct the listener as to what action to take

5. Have a measurable response to your ad

Strategy #6

Television Advertising

It used to be that only those with massive marketing budgets could ever afford to place an ad on network television. However, there are some times in the evening when it is more affordable.

When your business depends on your email marketing campaign, you need to do everything you can to get your subscribers to open your emails and read them. The subject line is your magic button to do just that.

Face it- you’ve done it yourself- the inbox is full, so to save time, you glance through the list and open only those with the most compelling subject lines. So what is the key to writing subject lines that get the attention?

Here are a few key strategies…

1. Add A Personal Touch – One of the easiest things you can do to prompt a reader to open an email is to use their name in the subject line. You’ve captured their first name on your opt-in page, right? (You should!) Using the custom field option in your auto-responder, add their first name to the subject line in the email. Even though your subscribers realize you are using this strategy, they still like seeing their name in print and that works to increase your open rates.

2. Tell them what’s inside! The quickest way to get someone to open an email is to help them know it’s worth their time. Use the subject line to let your reader know there is a clear benefit waiting for them. Tell them the message will save them time, money or effort. Let them know there is a gift waiting for them. It’s critical, however, to avoid using the word “free” in your subject line or your email will likely wind up being flagged as “spam” and never see the inbox at all.

3. Create a sense of urgency. Use the subject line to tell your reader you have time-sensitive information waiting for them. Encourage them to open the email right away so they don’t skip over it, intending to come back later. If they skip past it the first time, the odds are good they won’t return to it at all. It takes a bit of creativity when using this tactic to avoid the spam filters, but with a subject line stating a legitimate expiration date or the time and date of a special event, your email stands a greater chance of being read.

4. Make an announcement! The subject line is the perfect place to broadcast exciting news. If you have a new product, a fresh strategy or an upcoming conference, use the subject line of your email to announce it. Rather than trying to trick your reader into opening your message, just tell them what you have to say. For example, “Great new Software to Save You Time” will lead anyone with time management issues to check it out or “Join Me for this Teleseminar and Learn How to (fill in the blank) will entice a targeted prospect to read on.

5. Keep Them Guessing. Curiosity can be your ally when it comes to your subject lines. People are curious by nature so if your subject line causes your prospect to wonder what is inside, your open rates will increase.

One way to pique your prospect’s interest is by using an unfinished statement like this, “You won’t believe what I learned when I talked to . . .” You’ve just created curiosity with a statement like that and your reader will have trouble ignoring it.

Never doubt the potential of a powerful subject line. It’s your first and best opportunity to enticing your readers into opening your emails.

Discover the money making potential of email and how you can generate more profits with any size opt-in list. Check here for more Email Marketing Free Tips.

Article Source: http://EzineArticles.com/

I recently heard about a guy named Adam Short from a podcast on Yaro Starak’s Entrepreneur’s Journey blog. He runs over 90 websites selling ebooks in very specific niches.

One of the websites he mentioned in the podcast was http://bettafishcenter.com/

If you take a look at the website, it isn’t selling anything. It is only giving away his Free “Betta Fish Secrets” Email Course! If you look at the signup form, he asks for your Betta fish’s name:

He personalizes the emails, not only with your name, but your Betta’s name as well (brilliant!):

“Hi John,

Caring for betta fish can be easy and
fun…if you know the right way to do it.

For instance, you know how beautiful and
healthy Charlie looked when you first
got him?

Believe it or not, he can ALWAYS look
that way if you set up his tank properly.”

He uses Aweber for his mailing list, so he can set up a sequence of follow-up emails. Once you sign up, you’re sent a series of emails with helpful Betta Fish Tips. They are not hard sell, but include helpful hints, and a link to a page where he will reveal his entire Betta Care System for you. He lets the autoresponder do all of the heavy lifting.

Sign up for his Betta Fish Secrets Course. Take a look at how he weaves helpful information in with subtle sales messages. Think about how you could use this same model to get your customers buying more and more often from you!

Adam gets his traffic using article marketing, and lets the autoresponder do the selling. Totally hand-off. Adam and his partner Alen have developed a course teaching people how to do what they do called Niche Profit Classroom. I joined last week, and I’m totally floored. It’s got tons of video lessons teaching you exactly how they do it all. I’m only part way through the training, and I’m impressed.