Category Archives: Local SEO

Rank Your Local Business Website Fast With Local Business listings

by Wolfgang Bloomfield

How does a local business directory listing, help your local business website to rank fast in Google, and the other main search engines? This and many more similar questions will be answered in this article, so you will need to read it in its entirety.

Local Internet marketing has changed recently since it has become clear that Google and the other main search engines have changed search results to favour local business, by presenting local results first.

This presents a golden opportunity for the wise business owner, who acts fast before his competitors, and lists his business in Google places, giving him a chance to get his business onto the first page of Google.

Having said that, let’s not forget to also list your local business in the free business directories and let´s make a listing in as many as possible, the more the merrier.

The more business directories that you list your local business with, the greater the exposure for your business, and it´s free exposure too.

To take full advantage of this you should link your local listing to your local business website, if you haven’t got one, then you need to get one fast, as local internet marketing is changing as the days go by.

Most businesses are not prepared for these major changes that are happening, and your business can take advantage of this information, but I cannot stress the importance of this enough, you have the chance to dominate your local area in your trade or service, so act fast.

Your Local listings in Google places and business directories as well as your website should be well optimised for the search engines as well as your prospective visitors, don’t forget these local visitors are targeted traffic who are looking for your local business or service and up to 60% of them are likely to buy from you.

Not only do you have to optimise your listings and website, you also have to make your listing as complete as possible, giving as much information as you can, and use photos and videos where possible, to get the most that you can out of them.

This is very time consuming work, but it’s worth the effort (or money spent getting a professional to do it for you), you will be rewarded for your efforts, with more sales and profit for your business, but you will need to do this properly.

When this work is completed, provided that it is done correctly, you will soon see the benefits of it in your rankings of your local website (as long as you make sure that your full business address and post code is on it) you should see that not only do your local listings show up on the first page, one after the other, but also your website should also show up there as well.

It doesn’t take long for the search engines to get the idea that your local listing and your local business website are closely related, usually only a day or two.

By now I think that you should have a good understanding of how you can rank your local business website fast by using Google Places and local business listings in the free business directories, even if you are not sure how to do this yourself yet.

If you feel that this article has been helpful to you please feel free to comment on it, and share it with others who may also find it interesting.

To your Success,

Wolfgang Bloomfield

About the Author

Wolfgang Bloomfield is a full time internet marketer, and he has studied SEO in detail, as this is what makes or breaks any business that is using the Internet. Find out more how he can help to get your local business listed on the first page of Google by visiting his website.
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Forget the Yellow Pages; It’s All About Local Search

by Collyn Floyd

With yellow pages being out of date before they’re even off the printing press, it’s no surprise that Local Search on the Web has taken the place of dusty old “yellows” as the preferred method for finding local products and services.

Local Search allows you to generate search results by neighborhood, city, state, or zip code. It’s ideal for physicians, dentists, contractors, realtors, restaurants, retailers, or any businesses that serve customers/clients who come from a limited geographic region.

For example, if you’re a Northeast Ohio-based orthodontist, most likely your patients are also going to be from Northeast Ohio. Your primary objective should be gaining search engine rankings in the immediate region because that’s your “bread and butter”. A patient seeking orthodontic help in California isn’t going to do you much good, but one in Akron is a potential new customer.
Even if you need to have a national presence in the search engines, it still may be important for you to have a local presence. We’re a Canton Web Design and SEO firm. While we serve clients across the country, the majority of our clients come from a 50 mile radius. So while we don’t limit our Web Marketing to Local Search techniques, it’s critical that we have a strong presence in the local search results.
How Local Search Works

There are three ways to go about searching for local results. First, you can use a local search engine such as Google Local, Yahoo! Local, or http://www.local.com. Second, you can use an Internet yellow pages site such as yellowpages.com or superpages.com. Third, you can use a regular search engine like Google, but use geo-modifiers, such as “Canton, Ohio Web Design”.
Local Search Benefits

Local Search isn’t just convenient for users; it’s also loaded with benefits for the businesses being listed. Here are a few of the benefits:

* Free or inexpensive local visibility and awareness
* Additional links to the site
* More visibility in the search engines
* More targeted traffic to the website
* More traffic to the brick-and-mortar store

Popular local sites

We’ve listed a few popular sites where you’ll want to make sure you create a listing. Of course, there are many more in addition to these, and your own community will have its own sites you’ll want to consider. These, however, are a good starting place:

* superpages.com
* Yahoo! Local
* Google Local/Google Maps
* yellowpages.com
* local.com
* citysearch.com

(Note: some of these sites charge a fee for inclusion.)
Local Search Best Practices

Getting effective local search results doesn’t just happen by virtue of having a website. You need to ensure your own site is in tip-top shape by following a few best practices. Be sure to put your address on the Contact page of your website and any other appropriate pages. You’ll also want to explain on your site how your business relates to the community. If you serve on any local committees or board or have any local media mentions, you’ll want to be sure to mention this on your site. Finally, be sure to spell out state names (OH Web Design vs Ohio Web Design).
Social Media and Local Search

With Social Media sites absolutely exploding with new users, it’s no surprise that some Social Media sites are offering Local Search options to help people connect within their local communities:

* Facebook – network with others from your hometown
* Flickr – join one of Flickr’s photo-sharing groups, many of which are location-specific
* Twitter – use the advanced feature to do a geo-search for local members
* LinkedIn – look for and network with professionals in your area

Recap

With Local Search making up anywhere from 60-75% of all Internet searches, there’s no question that Local Search is crucial if you have a geo-specific business.

When it comes to Web Marketing, local businesses actually have certain advantages over businesses with a national presence. Instead of having to compete on a national scale, local businesses can focus their web marketing efforts on a more targeted geographic area and even find success a bit easier.

About the Author

Collyn Floyd is a marketing and public relations specialist with The Karcher Group, a web development and search engine marketing firm based in North Canton, OH. She is passionate about helping The Karcher Group’s clients achieve greater online traffic, leads and sales through search engine optimization and marketing.