Mobile Marketing
Mobile Marketing Fantasy Vs. Reality
Author: Rachel Lieberman Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves. Among the brands that ponied up millions for a piece of the Super Bowl this year was PepsiCo beverage Amp Energy. While its 15-second TV spots didn’t venture far from the proven realms of Big Game locker-room [...]
Mobile Marketing With Text Messaging
Photo by Skokie Public LibraryAuthor: Josh The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps you’ve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. It discussed [...]
