Client: Cost Control Associates
Objective: Creative trade show giveaway that ties in to their business.
I had a client, about ten years ago, that was getting ready to go to a trade show. They audit utility and telecom bills for businesses and governments to determine if there have been any overcharges. If they find any errors, they negotiate with the utility for a refund, and receive a portion of the refund it as a fee.
They had rented a booth at a trade show for governments and non-profit organizations, and needed some help. I suggested they convey the message that they could save their clients money and do it in a clever and memorable way.
We decided on a drawing for a prize. I suggested that they purchase a large ceramic Piggy Bank, with a slot big enough for business cards. Then I had them call our local specialty butcher to find an appropriate selection of “Pork” products that they could purchase and have delivered via FedEx to the winner of the drawing. They made a sign for their booth explaining the drawing, and that to enter, the attendee only had to drop his business card in the big pig.
When the show was over, they packed up and went home. With a giant ceramic pig full of prospects! They chose a winner and called them to get their preferred mailing address. They then proceeded to send an information packet to all of the people on those business cards. They followed up a week later with a phone call. Do you think that got any response? You bet it did!
In addition to the drawing, they handed out small plastic Piggy Banks with their logo and contact information. Over the years, attendees have come back to their booth again and again, because they are the guys with the pigs. They still order 1,000 piggy banks every year.
Promotional Product cost: about $.70
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