Referral Marketing
Information is the Present; Connection is the Future
“What consumers are primarily interested in today are not features, but relationships.” — Harry Beckwith, Selling the Invisible Photo by Mzelle BiscotteHow many times already today has someone tried to sell you something? The ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call [...]
What Really Generates Referrals
So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when [...]
3 Steps to Setting Up a “Refer a Friend” Marketing Program
By: Hans Hasselfors Photo by enriqueburgosgarciaIn today’s world, it seems that almost any topic is open for debate. While I was gathering facts for this “refer a friend” marketing program article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed. As a small business [...]
