Most of the companies, irrespective of their size, have started to include videos about the company’s service offerings and product offerings as part of their marketing efforts. Companies put these videos in their intranet portal first and get the feedback from their own employees. After this step, the companies tweak the videos, based on the feedback received, either by themselves or with the help of a video production company. After incorporating the changes, they publish this corporate offering video to their internet portal.
There are actually many reasons for organizations to use corporate video presentations. Of all the reasons, two reasons top the list. One among them is the ability of these corporate video presentations to produce reproducible training sessions for the employees in the organization interested in learning a new technology.
Sometimes the organization will also make it mandatory for all its employees to complete a particular course by referring to the video presentations. In such instances, these video training sessions are loaded in the intranet portal of the company for the employees to refer. The employees can use it any number of times and complete the course. Also the training sessions taken by an expert related to a particular technology can also be recorded and then uploaded in to the company’s intranet portal.
One of the major advantages of having a video training session is that the audience is not dependent on a particular person to come and deliver the lecture. One can go to the intranet portal and then launch the video training session as and when they want to take.
Another major reason for the companies to go for corporate videos is the emergence of video as a media that helps to increase the sales of the company products and service offerings. Studies on certain eCommerce portals have come out with some interesting findings on the positive impact of the video information regarding the product. When the customer sees the various features of the product through video presentations, the studies indicate that there is a greater chance for the customers to get impressed with the product and place the order through the company’s eCommerce portal.
In addition to being used to market the product in a better manner, they also help the eCommerce portal to be ranked highly by the various video search engine portals such as YouTube and Vimeo. Search engines place the links of all these eCommerce portals which Video demonstrations, in the first page of the search engine result.

About the Author

Daniel Blinman is writing on behalf of Skylark Media Group, who offer video production Bristol and corporate video Bristol

If you’re starting to do research about

Is On Line Video Marketing Successful

Then you are no doubt already familiar with how effective Web Videos can be as a way to bring in customers.

* The Interactive Advertising Bureau reports that 50% of US population will watch video online in 2010.

* 155.2 Million people watched 9 Billion videos in one month.

* 78.5% of US internet audience viewed online video

* In a one year period internet users viewed a total of 4.5 trillion display ads with an average person viewing 2,000 ads per month(Source, Com Score)

* According to Yellow Pages 80% of web users have watched a video ad online, 52% took action after viewing ad and sought more information and 12% made a purchase.

Enough Proof why the answer to the Question Is On Line Video Marketing Successful very evident.

It doesn’t really matter if you are an an internet marketer, a publisher, a restaurant owner – Web videos can lead large numbers of people to your site or blog; that means better conversions, more sales, more email list subscribers, and an increase in the amount of time people spend on your site.

So go get a web cam($30-$50) learn to use it . Use software that comes with it or if you have windows, use windows movie maker. There are online video editing companies like Jing or Camtasia who have all kinds of great features.

But stay simple and inexpensive to start. Upload your videos to You Tube, from the saved files on your computer or directly from your web cam live.

You have to become an expert on keywords and keyword research. Keywords will effect the success of everything you do online. Google adwords research tool is a good place to start. Find articles and courses you can take.

Secret weapon to video marketing, Video Sharing Companies like Traffic Geyser or Content Buzz are two examples. They will distribute your videos to 20+ video sites and also distribute your information to article, blog and social networking sites.

If you think it’s time to learn about online video marketing and you agree that on line video marketing is successful, then don’t you want to find out the specifics of the best method for making a very low cost video that can send thousands or perhaps even millions of unique visitors your way?

Think about your site getting that much free traffic, and no, I’m not just talking about You Tube here… there are other things you can do to get all those free hits.

First, you should realize, most people appreciate being able to watch video rather than always having to read, and you should really grab this chance to get started right away. See the note below and take action.

To view original article go to: http://jeffreyrandolph.com/video-internet-marketing/is-video-marketing-successful/

To view video on this topic go to: http://www.youtube.com/watch?v=mFT2W3ZGK6w

Note:

If your serious about building your affiliate marketing business and making an income at it I recommend a group who has been a real positive influence on my progress in this business go to:

http://bit.ly/InternetMarketingAnswers

Jeffrey Randolph

About the Author

Jeffrey Randolph BIO Over 30 years as a Sales Trainer and professional Salesmen. Representing companies online by advertising through many venues. Boy Scout leader for 25 years. Interests: White water kayaking,Backpacking, Camping, Fishing, and doing whatever my Sons want to do. Website: http://JeffreyRandolph.com

“How to…” are two words that end up in search engines quite frequently. The Internet is 100 percent information transmission — someone has something to share, and others have things they want to gain. The how-to phenomenon exemplifies this dynamic like few other events can. People no longer have to go out to the store to get a book on car maintenance or pot roast recipes — they just hop online and grab the information for free.

Ah, but that’s not to say there’s no money in how-tos. How-to celebs like Kimberly Clayton Blaine and Michelle Phan have made substantial headway in the world of how-to videos, with their once quiet video sites gaining major cooperation from organizations like Lancôme and Yahoo! as a result of their rapidly-growing popularity.

But what exactly makes a good, solid how-to video? What parts need to be included in a proper series in order to encourage people to keep coming back for view after view?

Part 1: Choose a Topic People Care About

It might seem like a given, but a lot of marketers seem to forget that people have emotions and minds of their own, and they can tell when someone isn’t giving their all. Someone who is obviously “phoning in” a performance is likely to get dismissed out of hand compared to someone who obviously is knowledgeable and passionate about their chosen topic.

There are a lot of ways for a presenter to show they care about a topic. Great how-to artists — and when done well, it truly is an art — like to diverge from the main discussion to give a very short aside, such as a recipe specialist sharing an anecdote about mixing up salt and sugar in an icing recipe. Others might offer tips about how to circumvent official channels for acquiring supplies and share knowledge about secondary, less expensive sources. In short, the great ones don’t just share the hard details, they also behind-the-scenes information to help spark their audience’s interest.

Part 2: Ensure Purity of Purpose

That said, small asides that showcase personal interest in the topic are good, but the stress must be on “small” or short. The average attention span of most web users is not terrifically long — there’s so much to see, do and learn, so a how-to video must capture interest and hold it without fail for the duration. Thus, make sure that every element included in the video is absolutely necessary to the message being conveyed and/or to capturing the audience’s hearts and minds.

If a small aside illustrates a more personal interest and helps the viewer connect, great — keep that in. If, on the other hand, it’s just kind of funny, nix it. Focus on the details and make sure that everything in the video is bent to the task of fulfilling the how-to process. Always remember that the viewer is present for a reason: to learn what information is available.

Part 3: Allow for Style

Each person has his or her own style, without question. Style is a complicated thing: It’s composed of accent, pattern of speaking, physical mannerisms, personal attire and more. Does the presenter actually show up in the video, or does the video conceal his or her face? Is the video shot in real time, edited for sectional content or does it use a stop-motion process so that the presenter is never visible throughout?

No one style is appropriate to every venue, and styles can be stretched to odd degrees. One might find it odd to adopt an exceptionally formal tone when presenting a how-to on baked beans and cornbread. On the other hand, this kind of style might be exaggerated for comedic effect, and this human element of irony might keep the viewers coming back. In short, don’t be afraid to experiment with a few different styles, possibly under alternative accounts, until finding one that works.

Step 4: Take the Time Needed; No More and No Less

YouTube is a popular venue for video how-tos, for obvious reasons. The default length for most videos is 10 minutes, which provides a reasonable benchmark for simpler how-to guides. It also has become a benchmark for video tolerance in general simply because of the sheer number of users growing accustomed to videos based around this length. That said, YouTube recently increased its maximum video length to 15 minutes, so be sure to keep an eye on viewers’ habits.

Indeed, the issue of time can be a bit tricky for a how-to. Ideally, unless the procedure is a particularly long one, the how-to should be kept to a single video. This may mean taking multiple shoots to see how various treatment lengths work for the project. On the other hand, don’t be afraid to let the video expand to several “episodes” if the how-to in question is large enough. Something as complicated and involved as building a backyard deck can reasonably be expected to require several videos to encompass.

Step 5: Cross Promote

The currency of the web is reputation. If people think poorly of a site, it gets poor views. Having a good attitude and a cooperative spirit is often the best way to get a good promotion off the ground, and this includes how-to videos.

For example, a site might consider promoting a fellow though unaffiliated how-to expert if their videos cover a gap in the site’s own knowledge. A cooking site whose patrons ask about a type of cooking none of the site’s staff specialize in could refer them to a colleague who just happens to know what he’s talking about. Additionally, one might promote webzines and non-how-to sites that cover similar topics.

About the Author

Enzo F. Cesario is an online brand specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to Brandsplat.com or visit our blog at http://www.ibrandcasting.com

Video provides us with the capacity to correspond with others in a manner that builds trust and a personal association. Moreover when you put a video online it is supposed to be there functioning round the clock for you and it is also economical and simple to do. Basically, video has many attributes to like.

The following is a list of ideas about making video part of your marketing strategy.

?Make sure that you embed your video on your blog because it is or at least it should be the center of your social media advertising so by placing your video there where people can find it and subsequently find out more about you can only be a positive thing.

?Aim to grab the attention of your viewers within the first 15-20 seconds of your video -make sure that you enforce the benefit people will receive as they view your video. It is important to note that if you fail to grab your viewer’s attention within this time they are going to get bored and go elsewhere.

?Always be yourself and don’t try to make yourself out to be someone you’re not. If you are fun and outgoing be fun and outgoing on the video. If you are more reserved and serious then that is how you need to present yourself in front of the camera. Trying to be someone you are not will not gain you the trust of other people – it is not that difficult to tell when someone is faking.

?Write up a rough draft of what it is you plan to say rather than reading straight from a script – you want to sound natural and not robotic. Through drafting up an outline of bullet points you will not stray from what your main point is and you will also come across a more natural speaker.

?Ensure that you create a catchy title, preferably incorporating your main keyword just as you would do in any other form of marketing and at the same time you aim to grab people’s attention. At the very least you should have basic copy writing skills in order to help you to create a catchy heading.

?Maintain eye contact with the camera, in the same way that you would if you were talking to someone face to face. It is a known form of body language that not maintaining eye contact makes you appear to be untrusting. Of course this is something that will require a degree of practise but you will find that over time you will become more confident and therefore better at it.

?At the end of your video, make sure that you have a clear call to action this means that you tell your viewers what action you would like them to take once the video is finished. You might ask them to leave a comment or feedback or you may want them to join your opt-in list to receive a freebie.

?When you edit your video make sure you have means of contacting you as the final credit. This is easy to do with any editing programme you choose but it is extremely important.

?Obtain a microphone, they are usually not that expensive and improve your audio. If you have one, you could easily start out with your webcam; just make sure you have a nice professional background and light yourself well.

?Market your video and upload it to YouTube first. If you really want to go that bit further you can use Traffic Geyser which is a paid programme but it will upload your videos to more than forty video hosting sites. You could alternatively choose to use a service called TubeMogul which is free but this uploads to less sites, about 12-15. Whichever way you choose, make sure you get yourself out there.

About the Author

Ruben Paixao has four years in commercial video production and three years in video marketing. He has helped many companies increase their sales conversion rates that presell. For further useful information and to secure your Collection of FREE “Underground” Videos That Reveals Every Single Tip, Tactic And Secret To Market Persuasive Videos That Make You Money NOW!, visit: http://www.videosmarketing.biz

If you’re still not sure what a podcast is don’t feel bad. You are one of millions of intelligent, informed people who are missing this piece of the New Media puzzle

Having excused you, now permit me to chastise you. All businesspeople should know what a podcast is, especially considering there are tens of thousands of them and their legions of listeners are growing. Podcasting can also be very beneficial to your company or you as a business professional.

But let’s not get ahead of ourselves. First, a few basics.

Podcasts are audio files, mostly composed of people talking and often including music and sound effects. They can be downloaded and listened to on a computer, or transferred to your iPod (hence the “pod”-cast name) or other MP3 player. The vast majority of podcasts are free of charge through iTunes, Podcast Alley and other outlets.

To give you some idea, I subscribe to more than a dozen podcasts that range from audio versions of TV shows such as Meet the Press and Face the Nation to Nation Public Radio interview programs Fresh Air and the Diane Rehm Show, to academic and business programming like the Harvard Business IdeaCast, McKinsey Quarterly Podcast and The Economist magazine.

It’s great stuff that will feed your head and keep you atop modern day events.

Podcasts are convenient because they can be listened to while driving, pumping iron at the gym, hiking, zipping to the office on the train, sitting on your sofa or dozing in bed at night (one of my favorite ways to enter the Land of Nod). It is this kind of flexibility that helps make podcasts so popular.

That’s one of the big advantages audio podcasts have over video – they require one rather than two senses, meaning they don’t require your undivided attention. You can listen to audio while participating in any number of activities. It’s probably not a good idea to watch a video while you’re riding a horse or trying to stay balanced on a treadmill.

All one need do is check out some of the organizations that podcast to realize its value and implications. There’s the legendary consulting firm of McKinsey & Co, accounting giant PricewaterhouseCoopers and academic icon Harvard Business School. These are sophisticated organizations that don’t waste time on useless activities. Why do these organizations podcast?

Here are seven good reasons.

DISPLAY EXPERTISE. When McKinsey & Co. conducted its annual global survey of business spending on Web 2.0 technologies, it not only released a written report, it produced a podcast consisting of an interview with one of the research report’s authors. Another example is a podcast titled Connecting Climate Change and Economic Recovery, featuring an interview with economist Nicholas Stern. People seek out expertise. Demonstrate it and you will win customers and respect.

DISPLAY LEADERSHIP. Harvard Business School does exactly that with its IdeaCast. The Harvard Business IdeaCast has tackled subjects bearing the following headlines:

>> Use right incentives for Gen Y, Gen X >> Winning in a turbulent economy >> Redesigning health care >> When high performers struggle >> Is executive pay broken? >> The 5 leadership essentials >> Being a good boss in a bad economy

EDUCATE. The Britain-based podcast The Naked Scientists uses British humor and interesting topics to teach people about scientific and technological breakthroughs. It’s an effective and entertaining approach. Some recent subjects were:

>> Where do lost socks go? >> The diseased brain >> High altitude adventures >> Why does water expand when it freezes? >> Catching up with cancer research >> Building bodies and mending broken hearts >> Can you run faster on the moon?

PROVIDE VALUE. Grammar Girl and her brief 10-minute podcasts have become widely popular in part from publicity she has received in magazines such as Business Week. But she has sustained that audience by giving them valuable information pertaining to the proper use of grammar. She makes it fun and easy to learn proper English skills. And who doesn’t want to sound like they didn’t fall asleep in English class?

BRAND YOUR COMPANY. If you’re British Petroleum and you’re trying to position yourself as a forward-thinking company, wouldn’t producing podcasts about clean and sustainable forms of energy help immensely to burnish your image as a company operating in future tense? Podcast about topics that core to the company’s brand.

BRAND YOURSELF. If you’re the brilliant management consultant or life coach you claim to be, prove it with a weekly or monthly podcast with a snappy title. Consider how much credence would be lent to your reputation by podcasts that offer terrific advice and success stories about your own clients? Demonstrate your ability and your podcasts become testimonials.

CONNECT WITH KEY PLAYERS. Imagine you’re a regional bank that wants to reach out to key players in your market. Rather than your standard sales letter or cold call, what if you invited your target to be featured on the bank’s CEO Spotlight podcast? Now the CEO can share his or her wisdom and is likely to be flattered by the invitation. You get a face-to-face interview out of the deal and the start of a personal relationship that could be parlayed into a client relationship. The caveat, of course, is that no one will be interested in subscribing to your podcast unless you provide interesting and educational content. So don’t make the mistake of using it strictly as a relationship building tool. That will bore or offend people and cost you listeners.

About the Author

Mike Consol is president of MikeConsol.com (MikeConsol.com), which provides business writing seminars, PowerPoint presentation skills training, Web 2.0 strategies and media training. Consol spent 17 years with American City Business Journals, the nation’s largest publisher of metropolitan business journals.

Photo by HH-MichaelIf you are considering video marketing as your arsenal, then I have great news for you. Video sharing like Youtube is ranked number three most traffic sites everyday. You just need to create a short video (about 3 to 10 minutes short), upload to video sharing site like Youtube and boom. Money into your bank account. Wrong.  You need to consider a few things before you can upload your video to Youtube and other video sharing sites.  There are 6 very important tips that you need to remember when you do video marketing in order to generate prospects easily anywhere from 10 to 100 per day to your money site.

1) Use a powerful and compelling title. Just like article, your videos must have a great descriptive title and include keywords at the top,middle and end of the paragraph. It is great for your video seo. For example, your video title could be “How To Drive Torrential Traffic To Your Website”.

2) Provide excellent content. Again, like article, you must provide great content that viewers will find helpful and useful. Videos like how-to scores heavily. People are always interested in learning how to get things done (how to get the girl,how to make a cheese cake,etc). Take a look at your market niche and think out of the box to create great how-to videos for your viewers.

3) Watermark your videos with your URL. Most view videos always have their website link visible throughout their video. People don’t read the description box most of the time and leave your video channel after watching your video. So,be sure to watermark your videos with your URL. So even if someone take your video and embeds it to their blog or website, you’ll still be able to drive traffic back to your website.

4) Provide a link in your description box. Make sure the link you provide is clickable. This is the idea of driving traffics back to your website.

5) Have a call-to-action. This is the most important tip you must do for your videos. You need to think like a typical Youtube user. He’s surfing around watching videos and when he finishes watching one video, he jump to watch another video, and then another and another. So, you need to break that classic viewing pattern of your viewer,you must have a call-to-action. Ask him to click the link in the description box right now.

6) This is one that separates those who are new to video marketing and professionals. Use video responses to attract views. On Youtube, you are able to post your video in response to another video. For example, let’s say for my how to make a cheese cake, I want to look for popular video on how to make a cheese cake video, those that have high number of views and then I post my own how to make a cheese cake video as a video response to that. Because the popular video receives lot of viewers, posting my video as a video response allows me to pinch some of the traffics to my videos. Just remember your video response is relevant to the popular video. You don’t want to post your video response on how to make a cheese cake to a popular video on how to make a dress.

So, there you have it. 6 most important tips to remember when you are doing video marketing and generate 10 to 100 leads to your website everyday.

About the Author:
Jeffrey Dibble is a writer, presenter,motivator and helping ordinary people to reach their goal through the everlasting relationship.Jeffrey specializes and dominate video marketing to generate 10 to 150 leads everyday through personal branding and attraction marketing. For more information about how his training can help your team, visit: Jeffrey Dibbles Video Marketing

I just got my first iPod. My kids pressured me into it. Isn’t that pathetic? Am I the last one to get an iPod? Maybe.

I’ll admit, I’m not up on all the latest gadgets and how they really work. But now I’m subscribing to free “podcasts” and soaking up all kinds of new information.

If you already listen to podcasts or broadcast your own, you probably won’t learn much from today’s gazette. But if you’re like me — sort of slow to adopt new technology, this issue of the gazette will put you “in the loop.” Who knows, you may even start your own podcast after reading this.

Exactly What Is Podcasting?

It took me a few hours of reading to figure it all out, but I think I have it now. First of all, you do not need a pond, or even a fishing pole for podcasting. I’ll explain what you do need in a minute, but first let me explain what podcasting is…

When using the Internet, do you simply visit different sites in order to get the information you want? If so, you’re a lot like me.

But what if that data came to you instead, without the need to visit the site that provides it? Wouldn’t that save you a lot of time surfing the web?

Well, that’s sort of what podcasting is all about — the scenario where you receive the data directly from the originator, rather than visit the website to get the data.

So, what is a podcast? Think of the word “broadcast”. What do you picture? Perhaps, you see someone listening to the news on a radio. Or you might see someone watching a baseball game on TV. You may even see a PC on a network transmitting packets of information.

So, broadcasting is the process of sending out information to an audience. These audiences, with the right equipment, will be able to receive and decode the signals being transmitted. There is one source and, normally, many recipients.

Similarly, with podcasting, digital files are being sent out from a server to people who subscribe to them. Although it is a form of file-sharing over the Internet (like direct downloading or streaming), podcasting is distinguished by its ability to be syndicated, subscribed to, and downloaded automatically when there’s new data added. This is done using an aggregator or feed reader, such as RSS or Atom, that can read feed formats.

Don’t worry if those technical terms scare you, it’s really pretty simple as you’ll see below…

How Do You Listen To Podcasts?

First you need one of those gadgets… such as a iPod or a Microsoft Zune.

When you connect your gadget to your computer a podcatching client will load. This is software that makes full use of the features of the podcasts’ syndication. Examples of these podcatching clients are Apple’s iTunes, Microsoft’s Zune Marketplace, Juice, and Podget.

Via your podcatching client, programs, or episodes, received from podcasters can be played on the computer or transferred to a portable media player, such as the iPod. You can then take the iPod anywhere you want and all your favorite podcasts are there for your listening pleasure.

(If you’re curious where the word “podcast” came from, I found two explanations of the etymology of the word, “podcasting.” One explanation is that it is a combination of the words “iPod” and “broadcasting”. The other explanation is that the root of the word comes from the acronym for “personal on demand,” which would be pod. Personal on demand broadcasting becomes podcasting.).

So what types of programs are available via podcasts? Just about anything you can think of. And if you have the right gadget, you can even get video podcasts.

Some examples of content available include music, audio books, school lessons, conference meetings, public safety messages and more. Most of the content is free, though you’ll also find content with paid subscription fees.

More after this important message…

How Can You Broadcast Your Own Podcasts?

This is a little trickier than simply listening to podcasts.

The first thing you need is a domain name. This will provide your subscribers the location where they can get your media files. Try to select a name that is easy to remember and tells the type of podcast you are publishing.

Next you will need is web host. There are several companies that you can go to when looking for a web host, just be sure to consider getting lots of disk space since you will be storing a large amount of media files. For example, a 2-minute mp3 file may be 2 MB in size.

Also consider the amount of bandwidth the company is offering. This is the amount of data that can be transferred to and from your host every month. Since you will have large data files, having just a few subscribers can use up all your bandwidth in a matter of days. 100 GB of bandwidth may be enough, but be sure to increase this once you get a lot of subscribers.

Once you have your website setup, download a program called dircaster at dircaster.org. This is an opensource podcasting script that lets you start podcasting from your site. Configure this program to reflect the details of your domain then upload it to your site.

The next step is to record the media file, called an episode, that you will podcast. One software that you can use is Audacity. This is a free, open source software to record and edit sounds.

Record your episode from a microphone, a CD, the computer’s sound card, or even a VOIP conversation. Edit the file, such as mixing tracks (voice and music), cut segments, or add segments. You also should be adding tags and descriptions on your episode.

Upload this media file in the same directory as the dircaster.php. The dircaster will then generate a RSS feed telling your subscribers about the new file that they can download.

As you can see, creating a podcast can be pretty simple and inexpensive if you’re willing to go through a small learning curve. The software needed is free and if you have something to share, podcasting is a great way to provide your information to the Internet.

So that you can see how podcasting can be used in business, here’s an example of how a local ski area used podcasts to promote their business…

The target market for a typical ski resort includes young professionals in their 20s and 30s, with an adventure-loving attitude to recreation, and plenty of disposable income. That’s right on target for the core market that buys iPods and other high-tech gadgets.

Marketing Sherpa reports that New England ski area Killington Ski Resorts recently tapped into this useful convergence of market niches to create a Podcast-driven marketing campaign.

The challenge was to reach the ideal demographic of young urban professionals, who are typically hard to get at through traditional ski industry marketing media such as radio, TV and magazines. Their lives are cluttered with a blizzard of conflicting media, their attention fragmented and hard to hold.

Killington Resorts communications manager Tom Horrocks recognized that one unifying factor of this demographic is their almost cultish love of iPods and portable digital audio. He decided that Podcasts would be an ideal way to connect with them on their own terms.

Here’s how he put the campaign together:

1) Bought software and digital microphones that his team could use right in the office to create Podcasts.

2) Hired a “snow reporter / media writer” to act as a personable and enthusiastic character, to become identified as the Podcast voice of the resort.

3) Developed and produced 3 separate Podcasts: a 3-minute “Snowcast” of daily weather and snow condition reports; a 12-minute weekly “Driftcast” that delivered interviews, tips and stories from the mountain; and a 3-hour weekly music production, more like and FM radio segment, with music appealing to the target demographic.

4) Delivered the Podcasts regularly, on schedule, through popular distribution services including Apple’s iTunes online music service, Podcast Alley, and Yahoo!, as well as through the Resorts’ own Web site.

The results were impressive. Over a period of 2 months at the beginning of 2006, the Podcasts were downloaded nearly 30,000 times. The downside of Podcast marketing is that it is hard to track results. Once the audio is downloaded, there’s no built-in way to measure how the listener responds or takes action.

However, Tom Horrocks is sure the Podcasts delivered a good return on investment. He credits the campaign’s success to the flair of the resort’s Podcast personality, known as Anna of the Mountain. “She epitomizes Killington: young, passionate, crazy about skiing.”

* Article used with permission from JDD Publishing’s Internet marketing site. Their website marketing guide and internet marketing news help you grow a business on the Internet.

Note: JDD Publishing affiliates are invited to replace live byline links with their affiliate links. Affiliate links can be attained by downloading this special work at home report.

About the Author

Practical Marketing Expert Stacy Karacostas-author of the 2-page marketing plan workbook “Putting Your Business on the Road to Success”, and “The Small Business Website Bible”-specializes in taking the stress, struggle and confusion out of growing your small business. For more down-to-earth, business-building wisdom grab a copy of her free report “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” at http://www.7deadliestsins.com.

The majority of people are choosing to do their shopping online, ditching the hustle and bustle of the high street for a finger walk across a keyboard. The only reason consumers are popping into town is to have a look at what is available to help them make the right online purchase. In light of this, some clever folks have decided that being able to offer video reviews of products online will encourage more people to make a purchase while surfing the net.

If you are choosing to shop online, it makes sense to try out different products online, especially if you are considering investing in a fair bit of cash, and the format of a video review works well for technologies that have multiple functions such as mobile phones and media players. Take the latest offering from Toshiba for example, the TG01. This is a mobile phone/media player hybrid that has more functions than the Fox and Pheasant. Looking at an ad in a glossy mag and reading the spec list wouldn’t be good enough to make you purchase it instantly, and a television ad would simply be too short to show all the things it can do. The alternative before video reviews would be going into town, finding a shop that stocks it, waiting in a queue for an hour before being offered an uncharged handset to hold.

Thanks to the new way of advertising, we can see everything this product does, how the menu system works, what the display looks like, how to answer a call and create a text message. This almost works like a mini manual and could well be the way forward for setting up gadgets and gizmo’s in the future. Technology is not as simple as it used to be, and setting up a TV, telephone or MP3 player practically requires a degree in astrophysics. Having a video review to guide a user through the applications and set ups would actually improve sales.

In a recent survey, it was discovered that up to sixty five per cent of mobile phone users didn’t use applications other than text, call and cameras on their phones because the set up was too complicated and because of this would not buy another smart phone to avoid wasting money. Through video reviews, a consumer can be taken through the set ups step by step. Unlike regular advertising, which has to be engaging to entice the consumer to invest in the product, video reviews serve a purpose. They function as an info-mercial.

Video reviews are aimed at people who are on the point of purchase and want to know more about a product, so expensive advertising tricks are not necessary. The people that are using these reviews are also an already targeted market, so the sales pitch can be toned down and the focus can be on product information. So rather than being a mode of advertising, the reviews offer a service that is informative, useful and could help boost the sales of new technology.

According to a comScore study, it was found that 123 million Americans, or 70% of all North American Internet users, watched 7.2 billion videos over the Internet last year! Of course, these numbers have increased by now. However, this shows that videos are extremely powerful and an excellent way to promote your business over the Internet.

So, what exactly does this mean for law forms who want to use the online medium to market their services? Well, it means that the role of videos can’t be ignored in generating new clients. Here are our five reasons why you, as a lawyer, or your law firm must incorporate video advertising as part of your Internet marketing strategy:

Get Closer To Your Prospective Clients: Audio-visual medium is extremely powerful in convincing people to make a purchase or hire a professional to address their needs. A video displayed on your law firm’s site talking about you can really convince members of the audience to contact you. Videos are excellent Internet marketing tools and if made properly can really play a crucial role in convincing the visitor that you or your law firm is the ‘Best choice’ for them. You can also use videos to portray that you are an expert in a particular field of law thereby improving your site’s conversion rate as well as attract the right audience.

Take Advantage of Google’s Video Search Results: Now, Google even offers thumbnails of the videos at the top of the search pages and allows you to watch them within your search results without ever leaving the results page. Since Google is constantly changing and improving their search, adding video results to search results is indeed a welcome improvement.

Get On YouTube Now: Most Internet marketing experts have a common consensus about YouTube’s effectiveness as an excellent promotional platform. YouTube now has 25% of all Google searches share. With over 75% share of video sites in the country, having your firm’s video on YouTube is one of the easiest and most effective Internet marketing methods to greater visibility! Moreover, audiences are also using YouTube like a search engine to find information. In November 2008 alone, 770 million searches were conducted on YouTube.

Upload Videos On Your Site: A well-tested recipe to get an edge over your competition! Anyone seeking a good lawyer will look over multiple sites and then make the contact the shortlisted attorneys and law firms. The decisions are typically made after reviewing your or your firm’s website. However, by uploading videos about yourself and your areas of expertise, you are ensuring visibility, authenticity and instant connection with your prospective client, thereby differentiating yourself from the competition in a unique manner.

Video Marketing Is The New Mantra: Ask any e-marketer worth his name and he’ll tell you that online video marketing really works. Also, videos improve your conversion rates and generate greater targeted traffic.

We suggest that along with SEO, PPC and other online marketing techniques, you must jump on the online video marketing bandwagon for promoting your law practice and gain advantage by being the first few who realized it potential.

About the Author: Joel McLaughlin Law firm internet marketing provider. View the original article.

Source: www.isnare.com