Category Archives: Web Audio & Video

Tips for Video Marketing

by Ruben Paixao

Video provides us with the capacity to correspond with others in a manner that builds trust and a personal association. Moreover when you put a video online it is supposed to be there functioning round the clock for you and it is also economical and simple to do. Basically, video has many attributes to like.

The following is a list of ideas about making video part of your marketing strategy.

?Make sure that you embed your video on your blog because it is or at least it should be the center of your social media advertising so by placing your video there where people can find it and subsequently find out more about you can only be a positive thing.

?Aim to grab the attention of your viewers within the first 15-20 seconds of your video -make sure that you enforce the benefit people will receive as they view your video. It is important to note that if you fail to grab your viewer’s attention within this time they are going to get bored and go elsewhere.

?Always be yourself and don’t try to make yourself out to be someone you’re not. If you are fun and outgoing be fun and outgoing on the video. If you are more reserved and serious then that is how you need to present yourself in front of the camera. Trying to be someone you are not will not gain you the trust of other people – it is not that difficult to tell when someone is faking.

?Write up a rough draft of what it is you plan to say rather than reading straight from a script – you want to sound natural and not robotic. Through drafting up an outline of bullet points you will not stray from what your main point is and you will also come across a more natural speaker.

?Ensure that you create a catchy title, preferably incorporating your main keyword just as you would do in any other form of marketing and at the same time you aim to grab people’s attention. At the very least you should have basic copy writing skills in order to help you to create a catchy heading.

?Maintain eye contact with the camera, in the same way that you would if you were talking to someone face to face. It is a known form of body language that not maintaining eye contact makes you appear to be untrusting. Of course this is something that will require a degree of practise but you will find that over time you will become more confident and therefore better at it.

?At the end of your video, make sure that you have a clear call to action this means that you tell your viewers what action you would like them to take once the video is finished. You might ask them to leave a comment or feedback or you may want them to join your opt-in list to receive a freebie.

?When you edit your video make sure you have means of contacting you as the final credit. This is easy to do with any editing programme you choose but it is extremely important.

?Obtain a microphone, they are usually not that expensive and improve your audio. If you have one, you could easily start out with your webcam; just make sure you have a nice professional background and light yourself well.

?Market your video and upload it to YouTube first. If you really want to go that bit further you can use Traffic Geyser which is a paid programme but it will upload your videos to more than forty video hosting sites. You could alternatively choose to use a service called TubeMogul which is free but this uploads to less sites, about 12-15. Whichever way you choose, make sure you get yourself out there.

About the Author

Ruben Paixao has four years in commercial video production and three years in video marketing. He has helped many companies increase their sales conversion rates that presell. For further useful information and to secure your Collection of FREE “Underground” Videos That Reveals Every Single Tip, Tactic And Secret To Market Persuasive Videos That Make You Money NOW!, visit: http://www.videosmarketing.biz

7 Reasons Your Company Should Podcast

by Mike Consol

If you’re still not sure what a podcast is don’t feel bad. You are one of millions of intelligent, informed people who are missing this piece of the New Media puzzle

Having excused you, now permit me to chastise you. All businesspeople should know what a podcast is, especially considering there are tens of thousands of them and their legions of listeners are growing. Podcasting can also be very beneficial to your company or you as a business professional.

But let’s not get ahead of ourselves. First, a few basics.

Podcasts are audio files, mostly composed of people talking and often including music and sound effects. They can be downloaded and listened to on a computer, or transferred to your iPod (hence the “pod”-cast name) or other MP3 player. The vast majority of podcasts are free of charge through iTunes, Podcast Alley and other outlets.

To give you some idea, I subscribe to more than a dozen podcasts that range from audio versions of TV shows such as Meet the Press and Face the Nation to Nation Public Radio interview programs Fresh Air and the Diane Rehm Show, to academic and business programming like the Harvard Business IdeaCast, McKinsey Quarterly Podcast and The Economist magazine.

It’s great stuff that will feed your head and keep you atop modern day events.

Podcasts are convenient because they can be listened to while driving, pumping iron at the gym, hiking, zipping to the office on the train, sitting on your sofa or dozing in bed at night (one of my favorite ways to enter the Land of Nod). It is this kind of flexibility that helps make podcasts so popular.

That’s one of the big advantages audio podcasts have over video – they require one rather than two senses, meaning they don’t require your undivided attention. You can listen to audio while participating in any number of activities. It’s probably not a good idea to watch a video while you’re riding a horse or trying to stay balanced on a treadmill.

All one need do is check out some of the organizations that podcast to realize its value and implications. There’s the legendary consulting firm of McKinsey & Co, accounting giant PricewaterhouseCoopers and academic icon Harvard Business School. These are sophisticated organizations that don’t waste time on useless activities. Why do these organizations podcast?

Here are seven good reasons.

DISPLAY EXPERTISE. When McKinsey & Co. conducted its annual global survey of business spending on Web 2.0 technologies, it not only released a written report, it produced a podcast consisting of an interview with one of the research report’s authors. Another example is a podcast titled Connecting Climate Change and Economic Recovery, featuring an interview with economist Nicholas Stern. People seek out expertise. Demonstrate it and you will win customers and respect.

DISPLAY LEADERSHIP. Harvard Business School does exactly that with its IdeaCast. The Harvard Business IdeaCast has tackled subjects bearing the following headlines:

>> Use right incentives for Gen Y, Gen X >> Winning in a turbulent economy >> Redesigning health care >> When high performers struggle >> Is executive pay broken? >> The 5 leadership essentials >> Being a good boss in a bad economy

EDUCATE. The Britain-based podcast The Naked Scientists uses British humor and interesting topics to teach people about scientific and technological breakthroughs. It’s an effective and entertaining approach. Some recent subjects were:

>> Where do lost socks go? >> The diseased brain >> High altitude adventures >> Why does water expand when it freezes? >> Catching up with cancer research >> Building bodies and mending broken hearts >> Can you run faster on the moon?

PROVIDE VALUE. Grammar Girl and her brief 10-minute podcasts have become widely popular in part from publicity she has received in magazines such as Business Week. But she has sustained that audience by giving them valuable information pertaining to the proper use of grammar. She makes it fun and easy to learn proper English skills. And who doesn’t want to sound like they didn’t fall asleep in English class?

BRAND YOUR COMPANY. If you’re British Petroleum and you’re trying to position yourself as a forward-thinking company, wouldn’t producing podcasts about clean and sustainable forms of energy help immensely to burnish your image as a company operating in future tense? Podcast about topics that core to the company’s brand.

BRAND YOURSELF. If you’re the brilliant management consultant or life coach you claim to be, prove it with a weekly or monthly podcast with a snappy title. Consider how much credence would be lent to your reputation by podcasts that offer terrific advice and success stories about your own clients? Demonstrate your ability and your podcasts become testimonials.

CONNECT WITH KEY PLAYERS. Imagine you’re a regional bank that wants to reach out to key players in your market. Rather than your standard sales letter or cold call, what if you invited your target to be featured on the bank’s CEO Spotlight podcast? Now the CEO can share his or her wisdom and is likely to be flattered by the invitation. You get a face-to-face interview out of the deal and the start of a personal relationship that could be parlayed into a client relationship. The caveat, of course, is that no one will be interested in subscribing to your podcast unless you provide interesting and educational content. So don’t make the mistake of using it strictly as a relationship building tool. That will bore or offend people and cost you listeners.

About the Author

Mike Consol is president of MikeConsol.com (http://MikeConsol.com), which provides business writing seminars, PowerPoint presentation skills training, Web 2.0 strategies and media training. Consol spent 17 years with American City Business Journals, the nation’s largest publisher of metropolitan business journals.

Remember 6 Important Tips When Doing Video Marketing

Remember 6 Important Tips When Doing Video Marketing That Will Literally Generate 10 To 100 Porspects To Your Money Site Daily!


All Video Sites - The List
Photo by HH-Michael
If you are considering video marketing as your arsenal, then I have great news for you. Video sharing like Youtube is ranked number three most traffic sites everyday. You just need to create a short video (about 3 to 10 minutes short), upload to video sharing site like Youtube and boom. Money into your bank account. Wrong.  You need to consider a few things before you can upload your video to Youtube and other video sharing sites.  There are 6 very important tips that you need to remember when you do video marketing in order to generate prospects easily anywhere from 10 to 100 per day to your money site.

1) Use a powerful and compelling title. Just like article, your videos must have a great descriptive title and include keywords at the top,middle and end of the paragraph. It is great for your video seo. For example, your video title could be “How To Drive Torrential Traffic To Your Website”.

2) Provide excellent content. Again, like article, you must provide great content that viewers will find helpful and useful. Videos like how-to scores heavily. People are always interested in learning how to get things done (how to get the girl,how to make a cheese cake,etc). Take a look at your market niche and think out of the box to create great how-to videos for your viewers.

3) Watermark your videos with your URL. Most view videos always have their website link visible throughout their video. People don’t read the description box most of the time and leave your video channel after watching your video. So,be sure to watermark your videos with your URL. So even if someone take your video and embeds it to their blog or website, you’ll still be able to drive traffic back to your website.

4) Provide a link in your description box. Make sure the link you provide is clickable. This is the idea of driving traffics back to your website.

5) Have a call-to-action. This is the most important tip you must do for your videos. You need to think like a typical Youtube user. He’s surfing around watching videos and when he finishes watching one video, he jump to watch another video, and then another and another. So, you need to break that classic viewing pattern of your viewer,you must have a call-to-action. Ask him to click the link in the description box right now.

6) This is one that separates those who are new to video marketing and professionals. Use video responses to attract views. On Youtube, you are able to post your video in response to another video. For example, let’s say for my how to make a cheese cake, I want to look for popular video on how to make a cheese cake video, those that have high number of views and then I post my own how to make a cheese cake video as a video response to that. Because the popular video receives lot of viewers, posting my video as a video response allows me to pinch some of the traffics to my videos. Just remember your video response is relevant to the popular video. You don’t want to post your video response on how to make a cheese cake to a popular video on how to make a dress.

So, there you have it. 6 most important tips to remember when you are doing video marketing and generate 10 to 100 leads to your website everyday.

About the Author:
Jeffrey Dibble is a writer, presenter,motivator and helping ordinary people to reach their goal through the everlasting relationship.Jeffrey specializes and dominate video marketing to generate 10 to 150 leads everyday through personal branding and attraction marketing. For more information about how his training can help your team, visit: Jeffrey Dibbles Video Marketing