Category Archives: Website Marketing

Keyword Selection For Local SEO

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Local SEO – Keyword Selection Strategies For Local SEO Success
By Kenton Newby

Many small businesses are realizing the growing importance of the Internet as a cost-effective way to attract new prospects and customers to their business.  For local businesses, there is a large trend of customers now using the Internet as the first (and sometimes only) source of information to find companies in their local area that offer certain products or services.

With that in mind, many local businesses are investing in search engine optimization campaigns to improve their website rankings.  However, before investing in SEO, it’s important to understand a little bit about keyword research and how people search online.  That way you can be sure your site is optimized for the best terms to bring qualified traffic that responds to your offer, rather than generic traffic that might not convert into sales.

Use Caution When Choosing the Keywords You Want to Rank For

Recently I had the chance to review several requests for SEO services that came my way.  One of the problems I saw with most of these requests is that the business owner had already decided on the exact keywords they wanted their website to rank for, prior to consulting an SEO expert.  The main issue was that the keywords were way too generic, especially for a local business.  Even most national-level businesses shouldn’t be trying to optimize for terms like “jobs”, “employment”, or similarly generic terms.

The Biggest Problem With Keywords That Are Too Generic

The reason for this is that these generic terms don’t indicate that the person searching that terms is looking to “buy”.  I put “buy” in quotes because that could really be replaced with whatever action you want them to take (request a quote, call for a free consultation, come visit our store, etc).

Keywords Should Indicate the Searcher is Looking for a Solution or to Take Action

If your business sells a product or service, then instead of aiming to rank for super generic terms like the ones mentioned above, consider shooting for terms that indicate your prospect is looking to take action.  Remember, unless you make all your money selling advertising from your site, the goal is not to just get as much traffic as you can.  In fact, that can largely become a waste of money.  The goal is really to get targeted traffic that’s receptive to the products or services your company offers.

A good SEO consultant can work with you to come up with these terms and help maximize the chance that your site ranks well for terms that actually help put money in your pocket, instead of simply spending too much money ranking for keywords that are based on vanity more than profitability.

Discover how you can unlock the hidden profits in your business by attracting more clients, customers or patients via the Internet. Learn how our Maryland Internet marketing team can help you not only achieve high rankings and more targeted traffic, but convert that traffic into paying customers. We’re available to work with clients in the Washington DC metro area and worldwide. Visit us today for more information and informative, free special reports available right now at http://www.maxresponsemedia.com.

Article Source: http://EzineArticles.com/?expert=Kenton_Newby

HELP: Bathroom Fixture Sale Ideas

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Simon Sparks from BHP Retail asks: Bathroom Sales February Sale Ideas??

If you are currently collecting email addresses, you could send a sale notification of your sale. You could come up with a memorable name for the sale.

  • Fabulous February Savings
  • Fantastic February Deals
  • February Frenzy

How about the “Time for a New Loo?” Sale.

I have one client I used this technique for with great success:

  • Wacky Wednesday (weekly) Ski Items
  • Thursday Tee-Off (monthly) Golf Course Supply Items
  • Mountain Madness (monthly) Ski Area Supply Items

Another way to promote your business would be to highlight new products using video. Or you could show before and after photos and stories. And testimonials from happy customers.

Here are some video ideas from the ImprovementDirect.com Youtube channel:

http://www.youtube.com/watch?v=_zDLjnqhMj8

http://www.youtube.com/watch?v=zFwPMnXG01I

If you aren’t capturing your customer’s email addresses, you should look into Aweber at http://aweber.com. Aweber offers an affordable and convenient way to keep in touch with your customers and supply them with additional information about your company.

Are You Listed on Your Supplier’s Websites?

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You need to check if your website is listed on your vendor’s website.

One of my biggest clients is cataloger and they carry products from dozens of suppliers. I make sure they are listed on their vendor’s sites, because traffic from those links is often in the top 100 referrers.

Prospective customers often go to supplier websites to look for new product offerings, and most suppliers don’t sell retail, but direct them to their agent/distributor/retailer (you!). If you aren’t listed there, you’re missing out on that traffic.

Check out your vendor/supplier websites to make sure you are listed.