Critial Elements for Geo-Targeting Your Web Pages
With local search increasing, and the use of paper yellow pages decreasing, it is more important than ever to make sure your web pages are geo-targeted. This post expands a little on a recent post I made.
When a web surfer is searching for a solution locally, they are using very specific search terms. They have learned over the last 10 years that searching for “pizza” is going to get so many results as to be useless. However, searching for “pizza in albany” or “italian food in saratoga 12866″ will get them much closer to the results they want.
The listings that come up first are usually that search engine’s local listings, which are great, but they only show the first 10 or so local listings. If your business doesn’t show up there, or you haven’t taken the time to update your local listing (shame on you), then you can boost your chances of getting listed in the organic search results (directly below these local listings) by using the techniques outlined below.
Critical geo-targeting elements you need in the title tag:
- keyword(s) in the title tag – “plumbers” or “plumbing” or “plumbing contractors”
- city/town/region – “los angeles” or “gold coast”
- state spelled out and also abbreviated
- zip code (you can target neighboring zip codes on other pages)
Here’s an example search to show you how little this is being used (and how easy it will be for you to dominate the search results!) …
This handy tool will help you to choose keywords:
http://www.5minutesite.com/local_keywords.php
I have a customer who had a competitor opening up about 15 minutes away and he wanted to make sure he was listed first. The competitor was currently listed first in google. I added a page with the keywords he wanted, and a link to that page from the bottom of every page on his website. On the new page, I just listed the directions from the competitor’s town to his location, and a map. He’s now number one (and two).
Don’t forget to put your physical address on every single page of your website. It contains most of the critical elements.
TIP: If you have a page where you list your coupons, use these same elements in the title tag for that page: “Pizza Coupons in Little Rock”. And don’t forget to add an autoresponder to your coupon page, inviting them to sign up to receive additional coupons via email.
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ideaguy always write something unique and great that it is useful to all SEO and thanks you very much for the today’s tip with example of Pizza