Easy PR With Radio

microSome of the easiest PR to get is from radio. Radio stations usually make up more than half of the contacts list in any media guide. There are thousands of stations in the US and Canada looking for interesting, topical, and entertaining guests.

While radio has a huge reach, they get a fraction of the advertising pie–daily newspapers get 80% in most markets. Stations have few staff, yet must come up with local programming around the clock.

News/talk stations and shows are particularly pressed to get guests. Any local talk show host will tell you it’s murder trying to do a show entirely from listener call-ins.

There are two approaches to getting on the air:

* Go the formal route. Call the station, talk with the host or producer, tell why you would be dynamite for their audience. Then show up with your bio and Q&A in hand.

* Or be more informal. Simply call in when you feel you have something worthwhile to add. It’s not unheard of to show up at the studio bearing free food.

I was a radio morning DJ for many years and would praise the gods when someone interesting would call or show up to lighten the load.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

2 thoughts on “Easy PR With Radio”

  1. For PR activities, social media is a great tool. It helps to spread the word without any cost. But the only way to be effective is to target the sites properly instead of posting a link at any random social media space.

    As a marketing professional, I find it really interesting to read about new and innovative marketing and PR strategies that are being implemented.

    I regularly login to idea databases, such as, http://www.getmemedia.com/ just to check out various innovative strategies on marketing. Such a delight to read about ideas from a wide spectrum of people.

  2. Hey good ideas, try http://www.easypr.com You can focus PR campaigns on zip codes or cities all around America. It is very cheap and powerful. It gives you the opportunity to have your releases published in any Newspaper in America.

Leave a Reply

Your email address will not be published. Required fields are marked *