How to Attract More Customers To Your Business
Author: Barbara Roemer
Finding new clients for your small business can be difficult. Part of the problem is marketing overload. There are so many marketing messages on the Internet and in the mailbox, that is is hard to get others to notice your message. With so much competition, you may wonder what you can do to stand out. This is a big topic in forums and groups for business owners. Customer attraction can help solve that problem and it is easier than you think.
By now you may have either seen the movie, “The Secret”, or you have heard it referred to it several times by friends and associates. This movie talks about the law of attraction and how to create a path for getting what you want out of life.
Although this is a fairly new movie, the law of attraction has been in place for thousands of years. The movie demonstrates that the law of attraction is dependent upon the energy we release. If we put out a positive energy, we receive positive results. When we put out negative energy, we receive negative results. Although this seems simplistic, you can see it at work in your day to day life.
To utilize this method of attraction in your business, set aside several hours to brainstorm and then create your attraction action plan.
Find a pad of paper and answer four questions:
1. Who is my perfect customer? Make this a long laundry list of everything you can think of that makes up your ideal client. Include characteristics, beliefs, thoughts, motivations or qualities. For instance, is your perfect customer light-hearted, or serious? What are your ideal client’s beliefs about paying invoices? Does he pay them immediately, or does he set them aside for some later date? What do they do for work and with whom? Do he have an interest in the success of your business, or does that matter?
2. What does my perfect customer need from me? Your ideal customer will quite often have a similar mission as you, as well as similar values, so ask yourself a series of questions: what keeps you awake at night when you can’t get to sleep, what gets you up in the morning, what is more important to you than anything else, etc. You are looking for motivations and values that you will later use in developing, refining or presenting your products and services.
3. What type of a business owner will I be for my model client? Now that you have identified your ideal client, how do you want to provide your product or service? Why would your perfect client want to work with you, rather than someone else? What makes you special? What would your ideal client expect from you?
Another idea is to ask yourself how you want to run your business. Here you are really describing how your perfect customer will want you to act, be, or do. What boundaries do you need to set in place so that you can best serve your ideal customer?
Finally, list all of the products or services you want to provide for your perfect customer, including how and where you provide them, pricing, sales method, etc.
4. What do I choose to do to better serve my perfect customer? By answering the questions in #1 and #2, you identified your ideal client. In #3, you wrote out how you want to do business and what you want to provide to, or for, the customer. Now, go back to #3 and find the areas you want to develop in order to attract your ideal client to you.
As an example, if you identified in #3 that your perfect customer would like some follow up after the sale, and you recognize that you are inconsistent with that, this is an area of improvement. Develop an action plan. Create a step-by-step follow-up system that keeps you in touch with your prospective and current clients, and schedule it in your calendar.
Once you have completed this process, you will have a much better idea of who you want to work with, where you will find them, what will attract them to you, and how your products or services match what they need and want. Finally, you will have developed a plan of action to improve areas in your business that you recognized in the four-step process. Now you are on your way to attracting the perfect customer to you.
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Barbara Roemer has over 20 years of practical experience, advanced education and certifications to use to help you build the fulfilling, successful business life you desire. Visit www.successmasteryprogram.com/Top-10-ebook-request.html . to download your free e-Book, “Top 10 Reasons Entrepreneurs Fail, & What to Do so YOU SUCCEED!” Look for other free resources while you are there and learn to love your business and still ‘have a life’.
Article Source: www.articlealley.com/article_850092_15.html
About the Author: Barbara Roemer, known as the Entrepreneur’s Success Coach, specializes in teaching entrepreneurs, micro-business owners and service professionals to increase their profits, while decreasing their time involvement. Through a variety of techniques and systems, her clients can finally “have a life” outside of running their businesses.
Barbara’s background includes over 20 years of valuable experience in the world of business and leadership. Along with her experience, Barbara has training and certifications in Human Resources, Entrepreneurial Startups, Business Coaching, Success Coaching, DISC Facilitation and Hypnosis. She is President of Success Mastery Program, headquartered in San Diego, CA.
In addition to coaching and speaking, Barbara has authored numerous articles and eBooks. She is a co-author of a new book series, ‘Steps to success’, expected to be released later this month.
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