How to Build Your Email Marketing Contact List
by Darcie Duttweiler
To grow your business in today’s online-dominated environment you’ll need an amazing eNewsletter. Creating a monthly eNewsletter is easy with the plethora of online email marketing companies offering low-cost services. The more difficult part of effective email marketing-once you’ve crafted a catchy newsletter, of course-is building your list. Here are easy steps you can take to make sure your email marketing list is maximized for the most open clicks:
* Make it easy for readers to sign up for your email marketing campaigns. Don’t request too much information-the more you ask for, the fewer people will likely sign up. Just ask for their name and email address.
* Make sure your eNewsletter subscription form is easy to find. If it makes sense to add this to every page of your website without creating clutter, feel free to do so. You can even add a form at the end of popular articles, in addition to having one at the top of the page.
* Utilize social media. Integrate your sign-up forms with your social networks.
* Create an archive so that potential subscribers can see past eNewsletters and are able to decide if they want to sign up.
* Reward your subscribers. You can offer an opt-in bonus for those who sign up for your emails, but you can also reward those who respond in some way-such as answering poll or survey questions or providing testimonials. Appreciated subscribers will want to stick with you-and your email marketing campaigns
* State your Privacy Policy. No one will want to subscribe to your eNewsletter if they think their personal information will be published, so let them know by providing a policy page that clearly outlines you won’t share their information with others.
* Blog often. This helps to build a community with prospects and potential clients, along with complementing your email marketing strategies. You can also post comments on others’ blogs with links back to your site.
* The No. 1 way to build a larger email marketing list is through publishing useful content. No one is going to want to sign up for your eNewsletters if you don’t provide them with unique and worthwhile content. Don’t send out newsletters too often, and make sure your content is worth reading.
For information on email marketing services, including reviews of popular companies, please visit www.Email-Marketing-Options.com.
About the Author
Darcie Duttweiler is a copywriter at ChooseWhat.com.
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Comments
Nowadays email marketing plays a major role in internet marketing to escalate our business. To make it a successful campaign our contact list should be our targeted audience.
Internet marketing has turned into the keyword and back linking mostly and the email marketing has now disappeared from the scene almost, yet I would like to say that you ve have had a very nice sharing about the topic.
Awesome article. If you are not utilizing email marketing you are missing out. It is like receiving a free targeted mailing list and being able to send out as much mail as you want for free. Who doesn’t like free marketing.
This is a good post. I agree, make everything simple and not complicated, process must be easy to understand and transparency is a must if you want your campaign to be a success.
Utilizing social media is really important since it opens many new connections to you and your business via your readers.
I think that no one will want to subscribe to your eNewsletter if they think their personal information will be published.
Don’t forget that most businesses will have a large bank of old contacts – past customers, past enquiries, even suppliers. Contact them all to update their detail, obtain email addresses, and confirm contacts.
If your newsletters are interesting and relevant, most people will not mind receiving them. You can also make it east for them to forward, or so suggest someone else who may be interested, and they can get a special email asking if they would like to sign up.
Darcie,
I really appreciated your insight and advice in connecting to people via email. It can be overwhelming to put to put together a contact list, but I thought your advice was great. It is especially important as this point in time, with email marketing and other Social Media Marketing taking full flight.
I agree about the “personal information” comment. A simple “your information will not be shared” will probably help if you can fit it in your email.
Thanks for the tips. Next week, when I have time, I’ll perhaps implement an idea or two.
hi!
very interesting article, i have thought long time about how to build up my own email marketing list and this helped me alot
take care
Thanks for sharing such an insightful article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the good work.
Most of the marketing strategies in the recent past has been focussed around SEO/PPC/Social media. Those strategies definitely work if one can identify the right target audience and then promote into the right space.
I would suggest to look for idea database, such as, http://www.getmemedia.com. They offer creative and innovative sponsorship ideas. Definitely worth a look.