Keep Old Customers Coming Back
It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers.
Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, but also promote it for the first month.
Big discount stores like Kmart and Walmart have discovered the truth in this system. You’ll notice they go wide but not very deep. Instead of selling six different styles of can openers, they sell just one or two types of 60 different kitchen utensils.
Use this same principle to maintain your business’ niche focus while bringing existing customers more and more related products.
Each time you add a new related product to your line, blast out another email to your customer base announcing your addition .
Kevin Nunley provides marketing and copy writing. Read all his free tips at DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.
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The most onlineshops don´t do this. But you are so right. Keeping old customers are a very important point of the success.