Marketing to Women using Indoor Advertising
Photo by Frederic PoirotIndoor advertising placed strategically is a great tool for marketing to women. There are several forms of indoor advertising but restroom advertising has proven to be the most effective. With almost two out of three people remembering the ads they’ve seen with restroom advertising, you can be sure that people are seeing your ad and that you are making an impression on viewers. With ads in high traffic locations like nightclubs, movie theaters, health clubs restaurants bingo halls and shopping malls businesses can target women based on the age of the women they are trying to target.
Why marketing to women is a hot trend?
In spite of earning lower wages than men, studies have shown ladies pave the way for up to 80-85% of purchase decisions for their households. Regardless of the product businesses are targeting it makes sense to market to women because of their purchasing power.
Effective ways of using indoor advertising for women of different age groups
The most common form of indoor advertising is restroom advertising. Restroom advertising can deliver up to 3 minutes of captive female attention regardless of the general venue. The greater time of exposure is attributed to the fact that women in general have more patience and hence devote more time reading an ad than men. While indoor advertising can reach women and men of all ages let break down the venue locations for businesses that are trying to reach a particular age demographic.
Reaching the 18-35 year old demographic.
Women in the 18-35 year old age bracket visit health clubs sports bars and nightclubs. Because of how often women visit the restroom in these establishments the recall rate is as high as 84%.
Reaching the 25-69 year old demographic.
On the other hand women between 25 and 69 years of age can be targeted in restaurants, diners, and cafes. A majority of these restaurants have separate restrooms for men and women. Hence, restroom advertising can be used to focus separately for gender-specific products. Because individual restaurants can attract a specific demographic it is important to consult your local indoor advertising company who has the local knowledge to help you pick the restaurants reaching your desired demographic.
Reaching the over 50 demographic.
For women over 50 years bingo halls, golf courses, and restaurants are great locations to target this demographic. Because of the fact women are frequenting these locations you know that have some disposable income.
Adding Indoor advertising to a marketing plan
Adding indoor advertising to a marketing strategy can drive sales and help brand your product or service to a wide range of women. Because of the effectiveness and affordability of restroom advertising, any business small or large can add indoor advertising as a part of a sound plan for marketing to women.
About Author: Kyle Burke owns an indoor advertising company in Naples Florida. Please don’t hesitate to contact me if you would like to discuss options for marketing to over half a million women in the southwest Florida area.
Article Source: www.articlesalley.com/
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Comments
Being a woman I must say that this is completely true, at least in my case. I do remember all the commercials I’ve seen in the restrooms. Actually, I went recently to the movies and I just love that place and their rest rooms are really nicely decorated. They do have a advertisement in frame which says “a place for your commercial”. Every time I look at it I think… yeah, this is definitely a good place to put an advertisement. ;D
Yes! This is quite funny really, though so true. Oh the psychology behind marketing and advertising is amazing. I have never thought of this, but I can and do recall all those advertisements over the years that have left and impact. Yes they were mostly in the intimate, never spoken of locations: the bathroom, the restroom, the makeup room. It goes on!
I can remember them, but thats because they are only ever for the same things…. if its a service station it’ll be for a car breakdown service, if not it’ll be something from the NHS about smoking or sexual health. OR Last but not least it’ll be some womens advice advert!
You are “spot on” here Kyle. We have great success here in the Twin Cities using indoor advertising to target women. http://tr.im/KhfJ