Social Capital – How Does It Matter

The internet and social media has redefined the way we connect, act and react. Our social capital is not a function of our online and offline networks. With online social media one can now connect with millions of people across the globe which was never possible earlier. Every individual can now have powerful and interesting social media presence.

That being said, not all can become powerful on social media. One needs to consistently work on building his social capital, understand people and build his network. One may also look at connecting with highly influential people in the social media space and with them as connectors, build his own network.
Different social media platforms act differently as well. While it may take less than a minute to connect to someone on twitter, LinkedIN does require a formal introduction via your existing contact to connect.

Once your network grows, your reputation, social capital and influence over others multiply. Just imagine, if you have a six figure friend list in twitter – how many people would be interested in following you. How influential you’d be in the social media space. Although not all connections are equal, all of them do add value to your network. You may not connect in the same way with your twitter friend as you do with your family – but how many success stories do we hear originating from twitter daily?

Sane business marketers have already realized the power of social media in building their networks. They do know that the benefits will not be near term – however, are we so short sighted that we cannot see what the world will be and how will we interact over the years to come?

Building networks has never been so rewarding and easy. However, building a reputation would require consistent efforts where your social friends respect you and come to you when they need help.

Happy networking !

By: Nipa N Shah

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Nipa Shah is the founder and visionary who has shaped Jenesys Group, LLC (www.jenesysgroup.com/) based in Detroit, Michigan and is known as an expert in the field of Online Marketing, Social Media Marketing and Search Engine Optimization. You can contact Nipa for expert advice on Search Engine Optimization, Social Media Marketing, Online PR or any internet marketing related needs or questions visit jenesysgroup.com or call at 248-470-6299.

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