Tag Archives: card

How To Make Your Business Card Stand Out

by Jill Manty

When it comes to marketing your business, business cards are one of the best things to have. Why is this? It’s simple; your prospects will have instant access to your information if they want to utilize your services. However, any old generic card will not suffice. You will need to make sure your business card stands out more than your competitor’s business cards.

How will a unique business card help you?

Look at it from a logical view. Let’s say your prospect has 5 business cards that involve companies that offer similar services to yours. If you have a unique business card design, yours will stand out and be the first one that catches their eye. People tend to get used to seeing generic business cards and will quickly skim over them. The longer your prospect looks at your card the more likely it is that they will choose your service. You want your business card to make a lasting impression, but make sure it is a good impression.

Business Card Pointers

Include A Tagline Or Slogan:
Taglines are a simple one sentence statement. You want it to be simple, relevant to your business, and catchy. Having a simple slogan will allow a person to remember it a lot easier. If you have a catering business having a tagline that says “food for less”, the prospect may be confused as to what you offer. Having a tagline that says “catering at a price you can afford” tells the prospect that you are a caterer. Catchy taglines are the best to use, much like commercial jingles, they leave a lasting impression.

Invest In Full Color Business Cards.
Full color business cards are becoming more affordable than ever before. They offer versatility to have a unique look and beat out plain two color business card. Again this goes back to having a card that stands out. You will have better luck with full color business cards.

No Templates:
You should never use a business card template under any circumstances if you want yours to stand out. Templates are limiting and will almost always come out plain and boring. Creating a business card should be done without the use of a template to ensure it will not blend with other business cards that get tossed.

Hire A Professional:
Nine times out of ten a business owner will not have design experience and will benefit greatly from hiring a professional designer. Designers tend to think outside the box which makes them better equipped to create a unique business card. They know the proper dimensions, bleeds, and the best uses of design elements.
No matter what type of business you have, business cards are one of the most vital marketing tools available. Remember that you want it to stand out above all the other cards your prospect will receive. Your best bet is to go with a professional designer and invest in your cards, as you will reap the benefits in the long run.

Written for the owners of http://myprinterhouston.com/
This article can be reproduced in whole or in part, providing this byline is included along with a followable link to http://myprinterhouston.com/

Business Cards: Are They Just a Waste of Time and Money?

by Stephen Labuda

It’s a funny thing about business cards…they always seem to find their way into the trash! Now, some of you may be thinking, “WHAT?” but follow me for a second…

Let’s start with what happens at a networking event. People are milling about, shaking hands, handing out business cards, etc. You meet new people, establish possible referral relationships, tell others about what you do and above all, you collect business cards…sometimes LOTS of business cards. Now, let’s fast forward to the next day…

There you sit at your desk…a stack of business cards looms before you. You flip through the stack, then put it in your desk. “I’ll get to these later” you say, and you go about your day. A few days later, you open up your desk drawer and BAM…there are those cards again. “I have to make time to get back to these people…” you say, and again shut the drawer. After a few weeks, you don’t even care, and chances are, that stack of cards will make its way into your trash. Well, if this is what YOU are doing, you can imagine that the cards you give out will eventually have the same fate in the offices of folks you have given your cards to. It starts to seem like business cards are just a waste of time and money, but is there a way to change this outcome and make them incredibly valuable tools for business? Absolutely…

First of all, think of your business cards as merely a barter tool to get business cards from others. It is THEIR card that is really valuable to you. When you are at an event and you get a business card, it is what YOU do with THEIRS that matters…follow me on this…

When someone gives me their card, I hold it up at eye level to the side and look at it as I ask them questions. “So, tell me more about ABC company.” Looking at their card while I speak with them helps me to imprint their face along with their information at the same time. This will become extremely valuable as I am looking through the cards I received after the event.

Once our conversation is over, I thank them and tell them I will be following up. Then, I turn over their card and write a few key points of our conversation on the back. This will help me to refer to these points when we speak again.

Finally, after the event (aim for WITHIN 48 hours) I follow up. This could be a phone call, an email, a letter, whatever you decide. Because I have taken the time to imprint the person’s face with their business, and write key points about the conversation on the back of the card, AND follow up, I will make myself stand out from just about anyone else that will contact them after the event. The fact is, most won’t even bother so not only will my competition be light, my technique will ensure that I am the one that makes the most memorable impression on them.

There you have it. The information above can greatly increase the value of business cards and how they can positively impact your business. Remember, business cards are NOT a waste of time and money…you need yours to get theirs and getting theirs and following the tips above is what will set you apart from most of the other business people they come in contact with.

About the Author

Stephen Labuda is an entrepreneur who built his business by networking with other professionals. You can connect with him through his Boston web design website or Boston Professional Networking.