Implementing A VIP Program Into Your Business
By: Shane Russell I met with some clients today about helping them build and market their beauty salon. Their business has been around for almost a year and they still don’t have the traffic they would like. They have done an unbelievable amount of word-of-mouth advertising by handing out coupons and flyers. These people are [...]
Tips for Developing a Company Brochure
by AndiBeark The only way you can get a new customer is to find ways to get that customer interested in your company. Great products and services are wonderful things, but if the customers out there don’t know they exist, then it’s a lot like that proverbial tree falling in the woods. That’s why having [...]
How to Find and Acquire the Ideal Customer – The Customer That Brings Dozens of Ideal Customers
By Alan Boyer I was just reading through some other articles on EzineArticles about “attracting” the ideal customer. I’m going to deal with two aspects of that. Our job in marketing should be more about “finding and acquiring” customers instead of “attracting” customers. The difference is passive versus active. “Attracting” sort of implies that if [...]
