Tag Archives: facebook

How to Promote an Event Using Social Media

There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get benefit employing them for local offline events as well.

Use MeetUp and create a group surrounding your event – this might turn into something very valuable to do on an ongoing basis and create a nice way for you to build a local community.

Publish your event to some of the bigger online events calendars such as Yahoo’s Upcoming or Eventful. These sites have geography built in and help promote events that are near users.

Create multiple Facebook pages or twitter accounts just for the event and post relevant information by building local followings through twitter search and Facebook Groups.

Do a series of interviews with participants in the event or to tease out bits of content that will be presented. Record these interviews as post casts and post them on your event pages, submit to iTunes and offer them to others to run on their sites. Just make sure it’s great content.

Upload transcripts from the interviews or slides you intend to present to sites such as DocStoc, Scribd, and Slideshare.

Include quick videos and photos of before, during and after the event and host on YouTube and Flickr for added exposure.

Submit press releases before, during and after the event to sites such as PR Web and PitchEngine.

Cross post as much information from all of this activity to all of your social networking sites such as LinkedIn, Facebook, and twitter as all allow links to videos, audios and photos.

The short-term impact of working a system like this to promote an event or launch is greater exposure and hopefully greater participation, but the long term impact for future events may be the real payoff. As you get better at this kind of social media routine, you’ll find momentum building through search engine traffic too.

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com

Understanding Social Media Marketing

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Photo by Ludwig Gatzke
By: SEO Sapien

A lot of people are confused by the term social media marketing and believe that it is only advertising on a social networking site, where networks monitor what users are doing and place ads next to them, hoping they will get a click. However, social media marketing is actually about different kinds of collaborations between people and finding ways that individual fans of a particular brand product or even a company can endorse it themselves on various social media sites like MySpace, Facebook, YouTube, Twitter and others.

Social media marketing differs from industrial media marketing in that industrial media generally uses very expensive tools requiring a great deal of financial capital to publish its information, where as social media marketing uses fairly inexpensive tools that enables anyone anywhere to publish or access information. Both social media and industrial media have the capability to reach a small audience of one or two, or large audiences of millions. However, the time lag is generally much longer between a communications from industrial media as compared to social media when responses can be instantaneous. In addition, there are currently few, if any, limitations on social media such as on pages or hours. The audiences are encouraged to be active participants, to add comments, or blog or even edit articles or stories, as they deem necessary.

Social media optimization, or SMO, uses methods that generate publicity through social media and online community websites. There are many different types of technologies and applications for social media like blogs, vlogs, wikis, emails, podcasts, instant messaging and many more. Two of the most popular reference services are Google and Wikipedia. You can share photos at Flickr, videos at YouTube, personal music at Last.fm, microblog on Jaiku and Twitter. Besides the now universally known Facebook and MySpace, you can also go social networking on Avatars United, Youmeo and Second Life (social network via virtual reality).

Experts insist that social media is here to stay. Companies are now recognizing the need to be more involved in social media marketing, because it is through these channels that they can hear most quickly and honestly what consumers need and want. Businesses are learning that they now no longer wield absolute control over the behavior and buying decisions of their consumers. By paying attention, for instance, to a pro or anti product blog from a consumer, marketers have access to open customer discussions they never had before and then, in turn, open their own dialogue to be able to drive the needed change quickly.

Social media marketing opens up a world of fast flowing creative experimentation where an idea can be tested online in the morning and by afternoon there is a response. Social media techniques should be combined into the marketing mix to optimize the places where the impact can be maximized. The key element in successful social media marketing is to be swift but make sure to drive change in proactive way rather than being reactive.

Author Resource:-> SEOSapien is a SEO Company. We offer affordable and guaranteed search engine optimization services in English, Italian and Spanish. You can visit http://www.seosapien.com for more information and prices.

Article From ActiveAuthors.com

4 Steps To Get 20 Leads A Day In Facebook

facebook-logoby John Stone
It is well known that Facebook is the second most trafficked site in the world. So that means you can have an inexhaustible amount of leads.

Yes there is a lot of opportunity but how will I attract leads for my business? I am going to give you some basic Facebook marketing methods that work wonders for lead generation.

#1 One of the first mistakes made by new on line marketers is blasting their opportunity to every new person they meet on Facebook. Newbies tend to blast their website and opportunity to any new friend they add to their list. Spamming your opportunity will usually turn most people away.

When I am sent a friend request with a message telling me about their awesome opportunity, I always ignore the request. I am a marketer myself and I do not like to be sold. Many Facebook people are of the same mind set about spamming. Facebook is a social networking site, so why don’t we socialize, develop relationships, get to know each other and build trust. When you have developed trust then the opportunity to present your business will appear. Every person I have developed a relationship with on Facebook has always eventually asked, “What do you do?” That is when I begin talking about my business. It works every time. I’m willing to bet that your up line would be appalled if you told them they shouldn’t blast the business to every contact on the net. I’m sure you were told to talk to everyone about your awesome product and opportunity. When you market off line that technique may work for you but it will not work on Facebook.

#2 Bring value to the on line community. Posting informative material or your favorite quotes will work much better than blasting your business proposition 20 times a day. Create some content that will help others build their on line business. You will then to look like a leader and not look like a spammer. I’m talking from experience. It didn’t take me long to learn I wasn’t getting any results by posting my business opportunity 20 times a day. I then learned what Attraction Marketing was all about. Attraction Marketing taught me that I had to give value to others and then they would listen to what I had to say. After I developed trust with a person then I could present my opportunity. Traditional marketing doesn’t work very well in the social web 2.0 era.

#3 Target your prospects. To build your business using social sites you should go after other mlm people. Are you asking why you should go after other mlm people? We all know that this is a tough business and that 97% will quit within the first year. This is where your value, as a leader, will work in your favor. What if you were to show one of these people how to acquire some leads. You have given them more than their up line ever did. When you help someone acquire some leads for their business they will see you as someone to follow. When you show someone how to get what they want, guess who their new leader will be? YOU! This means the more value you provide them the more they see you as a leader and will do whatever you want them to do. Primarily join YOUR opportunity!

#4 Join groups. Look for groups that are formed for network marketing. You can find these groups by using the search function on Facebook. Search for mlm companies by name. Once you find the group you want to connect with, hit the “See all members” button. A window will open and you will see all the members in that group. Click the “Add as a friend” link and another window will open. In the new window you will see a “Send a personal message” link. Click the link and a message box will open. Write a note then click the send message link. I always get a better response rate when I send a short note. Check out their profile before you send the message. Find something in the profile to complement them on. You don’t have to send an essay. Just something short like, “I see your involved with company xyz. What a great company. Want to connect, and share ideas on how to build our business?” Never present your opportunity in the friend request. I try to connect with 50 people a day using this method. You have just discovered a 4 step program that has brought me daily leads from Facebook.

Take these techniques and use them to help build your business on line.

About the Author

John Stone is an expert at driving traffic to any website or keyword he chooses. He can show you how to get top ranking in google just like the article you are reading. John’s Blog Facebook Training