Tag Archives: Guy

10 Reasons Why People Don’t Buy From You

by William Street

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called “About Us” on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

About the Author: ———————————————————— Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy’s Free Home Business Secrets Mini-Course at: http://www.GracelandWorldwide.com ————————————————————

Quote of the Day:

“A dose of adversity is often as needful as a dose of medicine.” — American proverb

Sincerely

William Street

About the Author

About the Author:

William Street is the owner of http://www.MyMoneyMiracleShop.com and reviews popular home business ideas and opportunities. William’s most popular home business recommendation is the Plug-In Profit Site at: http://www.WorkfromHomeMoneyMiracle.com where you can get your own money-making website setup in 24 hours!

This Chiropractic Marketing Tip Is Almost Too Easy

photo_2578_20081212If this doesn’t get you excited, nothing will. And, frankly, I probably shouldn’t even be telling you this because it DOESN’T even require the Chiropractic Dashboard to work like crazy. In fact, you can start benefitting from this powerful chiropractic patient attraction tip immediately after you finish this email. Excited yet? No? Just hang tight, you will be. Trust me.

First, a question… Have you ever stained a deck? Yeah… a deck… a wooden one… have you ever stained one? No? Well, me neither. I was absent the day the Big Guy upstairs handed out “handyman” skills. Anyway, when I lived in New Jersey I had this really nice cedar and Trex deck installed overlooking my backyard of about a 1/4 acre. It kind of had this mid-western feel to it… really nice.

If you’re not familiar with Trex, it’s sort of like a tough plastic that doesn’t require any maintenance, and is sometimes used as decking. Perfect for a ‘home repair challenged’ guy like myself. The only maintenance it did require was an annual application of the cedar stain on the cedar. Of course, I had to call our handy man in each year to do it for me, but nevertheless, it got done. I think we paid him around $400 or so to restain all of the cedar which was fine by me and good for him. What amazed me, though, was that every year when it was time to have the deck restained again, if I didn’t call the handyman to come back he would never call me. And, because of that, there were many years where I didn’t end up calling the handyman back for well over a year and a half, if not more.

What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice? A heck of a lot! Here’s why: Most of your patients are just like me. No… not bad with tools… but… busy. Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside. In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it’s been so long. What happens then? They don’t call and don’t come back for care with you. And, the typical chiropractic office chalks them up as a former patient… a lost patient. Meanwhile, they’re not lost. They’re just what we would call INACTIVE. And, until you do something proactive to REACTIVATE them, they’re going to stay inactive.

The good news is that statistics show over 50% of your inactive patients would become active again in your office if you simply contacted them about getting started again. That’s 5 out of 10 inactive patients you’re currently not seeing right now, that would come back in to your office and start-up their care program again with you, if you simply contacted them. Contact them, how? Doesn’t matter. Postcard, letter, staff call, email, online video, audio postcard. The key is just letting them know you’re concerned about them, not angry or upset with them, and would love to get them back on the right track again. And, if you can contact them more than once, for the ones who don’t respond to your initial contact, even better. Most of the time 3 properly written contacts to a list of 10 inactive patients will turn into 4 to 6 reactivated patients for you. Really!

Now, because of the automation and ease that comes with email, and online audio and video, I’m personally partial to using the Internet to reactivate patients. But, again, you don’t have to use the Internet. However, with something online like the Chiropractic Dashboard you don’t have to worry about sending out letters or postcards or whether your staff is making the calls to your inactive patients at the correct time or not. Online, with something like the Chiropractic Dashboard, you can have the 3 contacts being done for you, with email, audio, and video, all on total autopilot without you ever having to think about it. You can experience it yourself by clicking on the link at the bottom of this article.

Regardless, though, remember… Don’t lose patients and cash flow just because they haven’t been into your office in a while. Even if it’s been months, it’s important to recognize, with some simple contacts executed at the correct time you could start bringing back half of your inactive patients. Think of the financial impact that would have on your practice and lifestyle. HUGE!

Sidebar: I wonder how much money our former handyman is losing ever year by not contacting former customers about having their decks restained. Probably THOUSANDS! With some simple contacts he could probably reclaim most of that. You too, in your practice.

Source: http://www.ArticlePros.com/author.php?Todd Brown

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos