Transparency as a Marketing Tool
by Loren Fogelman Transparency. It has become the norm with social networking and online marketing. We each have our own barometer between too much information and not enough revealed. Wikipedia states: “transparency in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is [...]
What Really Generates Referrals
So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when [...]
