Photo by HowardLakeThe majority of nice restaurants work within their communities and advertise to the people that live and work within them. A popular way for restaurants to promote themselves has been through purchasing ads in Newspapers and the Yellow Pages. This has indeed been a successful means of promotion but promotional pens could do for you what printed paper cannot: offer your new customer and your loyal clients a useful product that if properly designed could promote your restaurant daily for a long time.
Promotional pens have a proven success in restaurant promotion. As many restaurants are small family run businesses that do not have gigantic marketing budgets, pens offer a cost effective way of promotion. Who knows, if you give pens a try and find that they work successfully for your business, you could look into other options such as executive metal pens for your top customers and corporate clients.
So, how do you get started? It is easier than you may think. If your restaurant has a logo, you will need to ask the designer of the logo to supply it to you in digital eps format. This is the fastest way of getting started. If this is not an option for you, get a picture of your logo to give to your supplier when you find one you would like to deal with.
It is not difficult to find professional pen suppliers these days. Simply type “promotional pens” into your search engine of choice and see what comes up. Ideally, you are looking for companies that specialise in promotional pens and not just business gifts in general. Suppliers that offer online promotional pen shops are more likely to be able to recommend the best pens that meet your requirements and fit well within your budget.
Check out a few promotional pen websites and shortlist a few pens that you would like to see. Do not be afraid to ask for samples. You should expect this service and your supplier should be very willing to organise the samples for you. It is, after all, in their best interest that you are happy with the end product. Once you have received your samples, you should write with them to ensure you are happy with the way they write and feel in your hand.
Back to your logo, if you do not have your logo in eps format, ask your supplier if they can redraw it for you. This is normally done free of charge but it is really down to the supplier. I recommend not trying to put too much text on to the pens. Your logo, telephone number and web address along with a strapline about your expertise are usually enough to get people interested.
Once printed, the pens can be given away to all of your customers. They can also be taken around to local businesses or housing estates along with a print out of your menu or seasonal specials. Pens are used daily by almost everyone so handing a few out to your customers or target customers can go along way toward building interest in your establishment and of course whetting their appetites.
By: Dan Toombs
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There are few companies that know promotional pens as well as CompuGift Limited. Their website www.promotionalpens.co.uk has been the leading printed pen site in the UK for over ten years. The promotional pens website features hundreds of generic and name brand pens that can be printed with your logo and details. We offer a free sample service. Dan Toombs is the Managing Director of CompuGift Limited.