Tag Archives: marketing

How To Set Up A Successful Email List Building Campaign Today Starting From Scratch

by amr tey

Email marketing is one area that has become conventional in the stylish world. if you are in this type of business model, you have to derive ways in which you can magnify sales and amplify audience to your site that will actually be transformed into buyers. There are a number of tactics that you can employ to achieve this.

1. Irresistible offer

On your website’s home page, you need to add an irresistible offer, which will automatically catch the attention of your visitor. This could be something that is on high demand in the market and it could be on a CD, white paper or eBook. Visitors will have to sign up so as to get the deal and that is one of the tips for you to magnify email list building on your website.

2. Make it easy

You have to make it simple for the visitor to opt in and join your email list. You can urge the visitor to provide only useful content like name, company name or email address and you have to ensure that the subscription link is displayed on the home page, at an eye-catching place that will attract attention of any all audience. In short, you have to facilitate the process easy and simple to access. This is an email list building approach that can be utilized to increase the opt in rate of the readers to your site.

3. Information resource

Once you get the visitors sign in, you need to give beneficial resources to your readers frequently in order to retain and interact with them. This can be accomplished by sending email to them, which contain beneficial information and that need to also be related to the information they subscribed to. You also require to derive ways in which your subscribers can without a doubt pass on the information to their friends. This could be achieved when you make a link that encourages them to send your email to their friends. This will work out properly for subscribers to share beneficial information with their friends and you will get more subscribers at the same time. This is one of the viral marketing strategies that you can adopt to help you thrive in your email list building.

By now, you should have learnt the various methods to attract audience to opt in to your email list and to retain the subscribers. You could do some more testing and tweaking of your website to increase the opt in rate of your visitors so that you can scale your business to the next level with email list building.

About the Author

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Sending Online Coupons Increases Sales And Promotes Your Local Business

By: Jeff Schuman

An effective way to promote your local business information and also increase sales at the same time is to include coupons with an email marketing campaign. Those receiving the promotional emails are more likely to open them when discounts for products or services are involved.

A recent survey by Experian discovered that when marketing emails also included a coupon there was a higher transaction-to-click rate than those without. The results were the same whether the full list received the email or if only a segmented group received it.

Before we get ahead of ourselves, it’s important for all small local businesses to understand the importance of having an auto-responder and some type of opt-in subscription form on their website. Once in place, business can be more efficient and effective with sending marketing emails.

With most consumers now thinking of ways to save money, businesses need to be keenly aware of the importance of offering deals. Those that understand this and meet those demands will be more successful than those businesses that underestimate the importance of doing so.

In fact, Experian has also found that 66 percent of United States households now use coupons. It’s important for businesses to send out coupons via email because there’s an increase of nearly 50 percent of people using coupons from that source since 2007.

The value of email coupons is that they increase interaction or participation of the readers and can be seen in these statistics: marketing emails including coupons are opened approximately 25 percent of the time compared to only about 17 percent if they don’t include them. When coupons were redeemed online, there was a 17 percent higher click-through rate.

There are some best practices that local businesses should consider when planning an email marketing campaign that includes coupons:

– Make sure the offers you send out match the type of list you’re targeting.

– To find out what gives you the highest return, test your coupon amount and frequency.

– To make your coupon recipient feel special, use the words “exclusive” or “selected” on the coupon.

– To create an urgency for people to “react now”, it’s best to mention a time frame or a specific date for it to be used.

– To help get rid of unwanted inventory, time your coupons to your business cycles by offering deep discounts on products nearing a season’s end.

– Add a link to the email that gives the recipient the opportunity to “share with a friend” or “tell your group”, etc.

Coupons can be a real win-win for everyone. Customers get the deal they’re looking for and you get extra sales while clearing out inventory, and a chance to promote your local business information.

Article Source: http://www.articlesnatch.com

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