Tag Archives: patient

Chiropractic Marketing: Is This The Most Effective Way To Get New Patients?

by Ben Cummings

This article reveals a chiropractic marketing strategy that is one of the most reliable ways to get patients. It costs almost nothing. It can jump start a stagnant practice and has been utilized to build six-figure practices from scratch. You are about to master the power of the Community Meet and Greet.

Is this the most effective way to get new patients? I am refering to the community meet and greet.

How does this chiropractic marketing strategy work?

Here is the strategy.

Firstly, you need a practice newsletter.

All professionals should look for a way to maintain communication with their patient base. Mailing a newsletter periodically is my favorite strategy. No, don’t worry about sending the full color ones that can be self-mailed. It’s obvious to everyone you didn’t write it. I’m talking about a relationship-building newsletter.

Make about 30 copies of your most recent newsletter.

You then select a geographic area within 3 miles of your practice from which to farm for patients.

Pick out a day of the week when most residents will be home. This would be on Sunday in most parts of the country. You will take your newsletters along with a stack of Gift Certficates offering a free appointment / exam / some type of enticing introductory offer, making it easy to come in and see you.

You will go out door to door to introduce yourself to the people in this targeted community.

Your goal is to hand out one newsletter per household. You will ask them one simple question:

“My name is Dr. Blank and I own the XYZ chiropractic clinic around the corner. I am trying to increase my exposure in this neighborhood. I would like your advice on what you think would be a good way for me to get my name out there?”

You ask this question to get the person involved. In answering your question, you are getting them involved and they most often sell themselves on becoming your patient. If there is one thing we know, it is that involvement inches them closer to doing business with you.

That’s it! Every person reading this can do this without fear. Yes, you have to knock on the door. Yes, you have to speak to someone. Whoever answers the door is who you will speak with.

Not everyone will be home. As a doctor you’ll find that about 1/3rd of the people you meet will talk your ear off. ‘Oh, you’re a doctor? You know my (fill in complaint) has been bothering me lately!’

After talking about their problem with you, most will ask you ‘How hard is it to get in and see you?” At which point you can hand them the Gift Certificate or schedule them on the spot.

It’s as simple as introducing yourself, giving them a newsletter, and asking them this engaging question.

What kind of results you can expect?

Our clients tell us they get about 3 scheduled appointments for every hour they do this.

This proves very cost effective since their cost to acquire each patient is virtually zero.

If you’re a motivated doctor who’s looking for a big increase in appointments, there’s no reason why you couldn’t be generating 30 or more patient appointments every month if you were to do this on Sundays for a few hours.

A couple from California produced 400 patient appointments in just 3 months using this method. And I know another doctor that generated over 100 patients in a 2 month period.

The results can be terrific!

Try to get out of your comfort zone, bring your spouse with you, and go out into an affluent neighborhood sometime this month and hand out practice newsletters face to face. One of the most successful people I’ve ever met once said to me, ‘Try to break out of your comfort zone at least once a month; you’ll find all your breakthrough’s in life will come as a result of breaking through preconceived ideas that have been boxing you in.’

That’s pretty good advice.

About the Author

Read The 1.3 Million Dollar Chiropractic Marketing Case Study. Further, make sure you watch free chiropractic marketing video training’s of visual walk-throughs teaching the very best methods for getting patients. (just click on the blue links!) Good luck in your chiropractic marketing endeavors. — Ben Cummings

This Chiropractic Marketing Tip Is Almost Too Easy

photo_2578_20081212If this doesn’t get you excited, nothing will. And, frankly, I probably shouldn’t even be telling you this because it DOESN’T even require the Chiropractic Dashboard to work like crazy. In fact, you can start benefitting from this powerful chiropractic patient attraction tip immediately after you finish this email. Excited yet? No? Just hang tight, you will be. Trust me.

First, a question… Have you ever stained a deck? Yeah… a deck… a wooden one… have you ever stained one? No? Well, me neither. I was absent the day the Big Guy upstairs handed out “handyman” skills. Anyway, when I lived in New Jersey I had this really nice cedar and Trex deck installed overlooking my backyard of about a 1/4 acre. It kind of had this mid-western feel to it… really nice.

If you’re not familiar with Trex, it’s sort of like a tough plastic that doesn’t require any maintenance, and is sometimes used as decking. Perfect for a ‘home repair challenged’ guy like myself. The only maintenance it did require was an annual application of the cedar stain on the cedar. Of course, I had to call our handy man in each year to do it for me, but nevertheless, it got done. I think we paid him around $400 or so to restain all of the cedar which was fine by me and good for him. What amazed me, though, was that every year when it was time to have the deck restained again, if I didn’t call the handyman to come back he would never call me. And, because of that, there were many years where I didn’t end up calling the handyman back for well over a year and a half, if not more.

What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice? A heck of a lot! Here’s why: Most of your patients are just like me. No… not bad with tools… but… busy. Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside. In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it’s been so long. What happens then? They don’t call and don’t come back for care with you. And, the typical chiropractic office chalks them up as a former patient… a lost patient. Meanwhile, they’re not lost. They’re just what we would call INACTIVE. And, until you do something proactive to REACTIVATE them, they’re going to stay inactive.

The good news is that statistics show over 50% of your inactive patients would become active again in your office if you simply contacted them about getting started again. That’s 5 out of 10 inactive patients you’re currently not seeing right now, that would come back in to your office and start-up their care program again with you, if you simply contacted them. Contact them, how? Doesn’t matter. Postcard, letter, staff call, email, online video, audio postcard. The key is just letting them know you’re concerned about them, not angry or upset with them, and would love to get them back on the right track again. And, if you can contact them more than once, for the ones who don’t respond to your initial contact, even better. Most of the time 3 properly written contacts to a list of 10 inactive patients will turn into 4 to 6 reactivated patients for you. Really!

Now, because of the automation and ease that comes with email, and online audio and video, I’m personally partial to using the Internet to reactivate patients. But, again, you don’t have to use the Internet. However, with something online like the Chiropractic Dashboard you don’t have to worry about sending out letters or postcards or whether your staff is making the calls to your inactive patients at the correct time or not. Online, with something like the Chiropractic Dashboard, you can have the 3 contacts being done for you, with email, audio, and video, all on total autopilot without you ever having to think about it. You can experience it yourself by clicking on the link at the bottom of this article.

Regardless, though, remember… Don’t lose patients and cash flow just because they haven’t been into your office in a while. Even if it’s been months, it’s important to recognize, with some simple contacts executed at the correct time you could start bringing back half of your inactive patients. Think of the financial impact that would have on your practice and lifestyle. HUGE!

Sidebar: I wonder how much money our former handyman is losing ever year by not contacting former customers about having their decks restained. Probably THOUSANDS! With some simple contacts he could probably reclaim most of that. You too, in your practice.

Source: http://www.ArticlePros.com/author.php?Todd Brown

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos