Local Marketing Ideas » printing

Making Your Postcards Work Harder for Your Business

ideaguy — Tue, 25 May 2010 13:01:36 +0000

by Kaitlyn Miller

Postcards are good at what they do. When sent by mail, they are easy-to-read marketing materials. As magazine inserts, they serve as an ultra easy order form. But it is only when designed well that postcards are great at what they do. Here are some ways that you can easily optimize the effectiveness of your postcard printing, making this marketing tool work harder for you.

Send your postcards to the right people. Find out who your target audience is and build a mailing list full of them. If you send out your postcards only to those who are likely to do business with you, then you will have a much higher return on investment than if you send out a general mailing.

Past or current customers should receive postcards. You can send them out when you have news to deliver, when you have a new product to introduce, and for special holiday offers or promotions.

Be direct with your message. Because your space is limited with postcard printing, your reader should understand your message immediately. Take care to write a headline that is short and full of information, and make sure your graphics reinforce your message.

Make response easy. For postcards used as order forms, always self address and stamp. Another option is to make check boxes so that ordering is fast and easy. If your customers have to wait until they can look up your address or stop by the post office, they may never get around to ordering from you.

Don’t try to sell with postcard printing but do include a call to action. There is not enough space on a postcard to close a sale. The idea is to make prospects interested in finding out more. Include direct orders to “call our toll free number,” check out my website today,” and “send a request for more information now” on your postcards. Don’t leave your customers wondering what to do next.

Mail your postcards on Tuesday or Wednesday. Mail traffic is lighter in the middle of the week, so your postcards will have less to compete with on these days. They will get more attention and you will get more responses.

The harder your postcard printing works for you, the more responses you will receive. If you are going to send them out, make sure to get the most out of them by using some smart marketing and design techniques.

About the Author

For more information, you can visit this page on postcard printing

Great Ideas for Spring Marketing Postcards

ideaguy — Thu, 22 Apr 2010 13:01:35 +0000

by Kaye Z. Marks

Do you plan to print postcards for marketing this spring? Well, spring is indeed the perfect time for postcard printing since there are lots of great marketing themes you can adopt.

In this guide, I will teach you about four great ideas that should make your spring marketing look better and of course become more effective in this colorful season.

1. Using nature images – Of course, since it is spring, the best theme to adopt are natural themes. By this, I mean using nature images of plants, animals and landscapes that really help people picture that the world around them is coming alive. Lots of marketing color postcards succeed using this design idea because people really respond to such colorful and vibrant images after they are exposed to the drab white and cold of winter. So early on, as spring sets in, do not forget to deploy your nature postcards for marketing.

2. Using abstract color – Besides images, people actually respond to simple colors. I have found many businesses using great bright colors for their marketing tools in the spring to their advantage. Printing floral color patterns, bright geometric patterns and many other colorful abstract designs can actually attract the eyes of their target market and get that marketing message across easily this spring. As long as there is a significant amount of color, it will really be something to look at in spring.

3. Print things big – Another good thing to do this spring is to print big. The bigger the sizes of your postcards are this spring, the more they can display that colorful design. Being big makes sure that your marketing tool and its message are noticed and picked first before the others. Therefore, if you are really serious, you may want to print larger sizes with more impact.

4. Keeping things vibrant with glossy postcards – Finally, to add that glistening, wet and fresh look, you should try to print them in glossy paper materials. Just ask your printing company to use glossy paper and ink. They will surely know what you mean. These kinds really gleam in the light, really bringing the light and sun in spring themed fashion.

Great! Hopefully, you can use these ideas to create beautiful and eye catching spring color postcards for marketing. As long as you keep to the colorful theme, you should never go wrong with your spring marketing strategy. Good Luck!

Learn the developments in print postcards or postcard printing that help businesses in their marketing and advertising campaigns.

About the Author

Kaye Z. Marks is an avid writer and follower of the developments in online printing that help businesses in their marketing and advertising campaigns.

The Many Different Forms of Marketing

ideaguy — Mon, 23 Nov 2009 13:07:43 +0000

Photo by lissalou66by Katie Marcus

Marketing deals with so many different things, you just cannot simplify it into a single kind of advertisement. I have seen many occasions when I felt a company was attempting to do just that.The time comes around for more marketing material so they immediately fall back on the staples of the industry. They might print off some more brochures or put up some more posters, maybe churn out another TV commercial, write up another radio ad, but they do not go into new territory.

Marketing is anything that helps promote your business, and even that statement can deal with a lot of different things.

For instance, there is what could be considered direct marketing and indirect marketing. A postcard promoting a sale or a brochure talking about how great your services are is going to be a form of direct promoting. It tells people to buy from you and everyone who picks it up knows that it serves no purpose other than promoting.

Now, that is not a bad thing, but it is still exactly what these kinds of marketing devices are.

The next is indirect marketing, where the point is not to tell people to buy from you, but get your brand name engrained in their minds. Calendar printing is often a great example of this style of marketing.

Often when it comes to calendars that companies hand out, they do not directly divulge about their company at all. They will have calendars dealing with natural wonders in nature, or tips for improving something in a person’s life, maybe funny jokes each month. In short, nothing that tells people about how good the company is.

However, there will be a company logo in the bottom corner of every page. You will know when you look at that calendar which company covered the costs of the calendar printing, and that is all it really needs to do. The purpose of direct marketing is often to make your name always close to people, so when they naturally need your services, your name will be there for them to find.

There are so many different kinds of marketing that work well with both of these forms of marketing, and the same kind of advertisement can be interchangeable between the two. For example, a calendar can be more direct in the way it markets. You can have posters, which are very subtle, just as you can have posters that make their point very clear.

Each situation will dictate which kind of marketing you should use for your company. However, to know what the right kind of marketing to use you need to first understand exactly what they are. Figure out whether direct or indirect is the best for your customer base, and go from there. You never want to use the wrong type or you will end up wasting your marketing budget.

Know more about the calendar printing technologies used by businesses for their marketing and advertising campaigns.

About the Author

Katie Marcus writes information about printing company and printing technologies.