Tag Archives: Read

Keep Old Customers Coming Back

42-16614137It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers.

Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, but also promote it for the first month.

Big discount stores like Kmart and Walmart have discovered the truth in this system. You’ll notice they go wide but not very deep. Instead of selling six different styles of can openers, they sell just one or two types of 60 different kitchen utensils.

Use this same principle to maintain your business’ niche focus while bringing existing customers more and more related products.

Each time you add a new related product to your line, blast out another email to your customer base announcing your addition .

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Why You Have To Advertise Over and Over

42-15655080Have you ever run a one time ad and then wondered why you didn’t get much response? Advertising and marketing almost always takes repeated use to work properly. Once in a while you will get a product or service that sells with the first ad, but most take time to sink in with customers.

There’s an old newspaperman’s joke that dates back more than 100 years that illustrates how ads work.

1. The first time a man looks at an ad, he doesn’t see it.
2. The second time, he doesn’t notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.

The joke continues on until the sixteenth time has him thinking he’ll buy some day and the twentieth time he sees the ad he instructs his wife to go out and buy the product.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.