Tag Archives: site

10 Reasons Why People Don’t Buy From You

by William Street

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called “About Us” on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

About the Author: ———————————————————— Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy’s Free Home Business Secrets Mini-Course at: http://www.GracelandWorldwide.com ————————————————————

Quote of the Day:

“A dose of adversity is often as needful as a dose of medicine.” — American proverb

Sincerely

William Street

About the Author

About the Author:

William Street is the owner of http://www.MyMoneyMiracleShop.com and reviews popular home business ideas and opportunities. William’s most popular home business recommendation is the Plug-In Profit Site at: http://www.WorkfromHomeMoneyMiracle.com where you can get your own money-making website setup in 24 hours!

How to Optimize Your Site for Search Engines

by Reginald Liggins

Search Engine Optimization (SEO) is defined as the process of adjusting web sites and pages to gain higher placement in search engine results. However, ranking in itself does not guarantee profits, you need the search engine to send targeted prospective visitors to your website for that.. So why are the Search Engines so vital? Well, there are more than 162 million registered websites on the web. There are basically three ways that people can arrive at your site: using search engines, clicking on a link from another website, or by knowing your URL (uniform resource locator) and typing that in web browser. Almost half of all internet users use search engines on a typical day online. A site that does not appear on the first page of search results might as well be invisible. If your site is invisible, you will not get any visitors, nor make any sales.

There are three search engines that you need to be concerned about: Google accounts for about 62% of all searches, Yahoo about 21%, MSN (Bing) about 9%. That said, you would be wise to ignore any messages promising submission to hundreds or thousands of search engines. As you can see the big 3 account for over 90 percent of all searches. Likewise, you shouldn’t give any credence to any ads promising a #1 search engine rankings, because no legitimate company can promise you that. It has been said, that in offline marketing, there is no elevator to success, everyone must take the stairs. The same is true in online marketing. In order to achieve any significant success online, you will have to invest some time, or money, or both. But you will definitely invest something. Despite all of the promises to the contrary, there is no free lunch on the internet.

There are a couple of things you can do to gain higher placement in the search engines. One thing you can do is construct a search engine friendly site that allows the search engine to spider or crawl it easily. This includes having a search-engine friendly URLs constructed with different keywords on different pages. You can also create linkable footers on every page. Also creating a site index will make crawling the site easier for the search engines. But what is really going to matter to search engines is the content of your site.

Specifically, the search engines are concerned about relevancy, link popularity, and unique original content. Google, for one, pays a lot of attention to site relevance in its search results. Relevance is about making your site a useful resource for information instead of “keyword stuffing” and other tricks. So if someone entered a certain search phrase and landed on your site, would they be satisfied with what they found? So relevance tells us if your site does a good job meeting the user’s information needs. Sometimes how relevant a site is can be determined by its link popularity. That is the number of associated sites linking in to your website. And of course, one of the things that’s gonna affect your link popularity is the presence of unique, original content. Because of all of the competition on the web, you should be creating content for your site on a regular basis, some even say daily. If your site is not being updated, the search engines will assume that there is nothing new on your site, so why send somebody there?

There are quite a number of content marketing strategies, like article and video marketing, that you can employ. Likewise, there are severalInbound Link Campaigns that you can use to raise your link popularity. Still you will see a lot of short-cuts out there, like automatic content generators and others. Because people are always looking to beat the system, search engines like Google often change the rules. Sometimes, if Google feels like you are trying to cheat, or if your site lacks relevance they may reduce your Page Rank or take other punitive actions against you and your site. But if you just buckle down and do the work, create unique and relevant content on a consistent basis; then your relationship with the search engines should be a rewarding one.

About the Author

I hope that you enjoyed reading “How to Boost Your Search Engine Rankings“.

Reginald Liggins is an internet marketing trainer and coach. The automated marketing system that Reginald uses to explode his business opportunities as well as generate multiple income streams can be found at “MyLeadSystemPro

Reginald can be reached at reggie@superbodymagic.com

5 Small Business Internet Advertising Strategies That Work

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Photo by tread
By: James Belt

Getting your small, local business found on the world wide web can be a challenge, and most small business owners jut don’t have the time to research what works, or the money to pay someone else to figure it out for them.

To get you started, here are five techniques you can use today to start seeing results tomorrow.

Blogging. Simply buy a domain name, secure a hosting service, and install WordPress. For less than $20 and an hour of your time, you can get a blog up and running.

Why blogging works: Google (and other search engines) loves fresh content. If you’re choice is between a static catalog type page and a blog, go with a blog every time. The more you update, the more Google will crawl your site, and the more Google crawls your site, the easier it will be for potential customers to find your site and your business.

Pay Per Click advertising. If you want to guarantee search engine placement, pay per click is the way to go. Those results that show at the very top of the search results page in Google? Those are paid for by businesses just like yours who don’t want to wait for their rankings to rise naturally. By bidding on certain keywords, they essentially are buying placement in the search results.

Why pay per click works: The average Internet user doesn’t distinguish between paid results and natural results. If the link matches her inquiry, she will follow it, regardless of how it got there.

Forum posting. Forum posting is about helping your potential customers with their problems. Simply join the conversation on relevant forums and provide thoughtful advice, and you’ll find clients following you back to your site to see what else you have to say about the subject.

Why forum posting works: People like to do business with people, not corporations. By offering advice on forums, you are reminding customers that there is a real person behind your small business.

Article marketing. Article marketing is the placement of useful, relevant articles in article directories across the web. It’s another way of getting your business in front of potential customers, again by offering advice they are looking for.

Why article marketing works: The purpose of article marketing is twofold. First, article directories likely rank higher in search results than your company’s site, making it easier to get your name in front of potential customers. Second, article marketing produces valuable back links to your company’s site, which improves your own search engine ranking.

Banner advertisements. Banner advertisements are those graphic ads you see all over the web. They can be nearly any size, but most typical are 125 x 125 pixels, 468 x 60 pixels, or 160 x 600 pixels. Typically, merchants pay advertising networks to place banner ads on websites, rather than dealing directly with site owners.

Why banner advertising works: People rarely click banner ads, and when they do, they generally don’t buy. So why bother? Brand recognition. If you own a florist shop on a street full of florists, how do you get people to stop in your shop instead of your neighbor’s? By getting your brand in front of them. They might not click on your ad on the Internet, but they will recognize your shop if they’ve seen it on line, and they will choose the shop they recognize over the one they don’t every time.

Author Resource:-> Getting noticed on line doesn’t have to be expensive or time consuming. At http://InAreaCode.com, we take care of all the details of Small Business Internet Advertising so you can get on with the business of running your business.

Article From ActiveAuthors.com