The 3 Types of Business Referrals and When You Should Use Them (OR NOT!)
by Stephen Labuda
I LOVE REFERRALS! If you like making easy money, then you should too! Referrals are a business person’s dream because most of the work has been taken out of the process and all you have to do is follow up properly on the referral and the business is likely yours. The fact [...]
Information is the Present; Connection is the Future
“What consumers are primarily interested in today are not features, but relationships.”
— Harry Beckwith, Selling the Invisible
Photo by Mzelle BiscotteHow many times already today has someone tried to sell you something? The ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and [...]
