Transparency as a Marketing Tool
by Loren Fogelman Transparency. It has become the norm with social networking and online marketing. We each have our own barometer between too much information and not enough revealed. Wikipedia states: “transparency in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is [...]
The 3 Types of Business Referrals and When You Should Use Them (OR NOT!)
by Stephen Labuda I LOVE REFERRALS! If you like making easy money, then you should too! Referrals are a business person’s dream because most of the work has been taken out of the process and all you have to do is follow up properly on the referral and the business is likely yours. The fact [...]
Information is the Present; Connection is the Future
“What consumers are primarily interested in today are not features, but relationships.” — Harry Beckwith, Selling the Invisible Photo by Mzelle BiscotteHow many times already today has someone tried to sell you something? The ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call [...]
