Business Cards: Are They Just a Waste of Time and Money?
by Stephen Labuda It’s a funny thing about business cards…they always seem to find their way into the trash! Now, some of you may be thinking, “WHAT?” but follow me for a second… Let’s start with what happens at a networking event. People are milling about, shaking hands, handing out business cards, etc. You meet [...]
How to Find and Acquire the Ideal Customer – The Customer That Brings Dozens of Ideal Customers
By Alan Boyer I was just reading through some other articles on EzineArticles about “attracting” the ideal customer. I’m going to deal with two aspects of that. Our job in marketing should be more about “finding and acquiring” customers instead of “attracting” customers. The difference is passive versus active. “Attracting” sort of implies that if [...]
7 Ways to Make New Year’s Resolutions That Stick
by Maria Gracia New Year’s resolutions have a tendency to be made with enthusiasm and determination. Unfortunately, very often they’re forgotten by the time February rolls around. Here are 7 simple ways to make New Year’s resolutions that stick and help you accomplish your goals. THINK SHORT TERM. For most people, making a resolution for [...]
