Tag Archives: topic

6 Business Uses for a Blog

by mallton

When I mention to a business client that their new website can have a blog (like in Blogging for your Business), I’m often asked, “what would I use a blog for?” Most of us have seen how individuals might use a blog as an online journal of their lives – a place to vent and talk about what’s important to them – but how does a business use a blog to actually benefit the business?

Here, in no particular order, are a variety of ways that a business can make great use of a blog format.

1. Answer Questions

If you ever receive questions about your business or industry, either direct or implied, you can answer those questions in your blog. You simply start by posting the question, leaving out who asked it of course, and then answer it.

This is particularly effective since most people end up asking themselves the same questions, so it’s likely that you will be providing valuable information to many people. In fact, you should fully expect that eventually people will be using a search engine like Google and will type in your exact question and your blog post, with the answer, will come up as a result.

If you have an FAQ system or page, you can discuss the same questions and topics – the format of the blog post is simply more casual and conversational, while an FAQ entry should generally be more formal and to the point.

2. Client Spotlight

If you just completed a large or interesting project, or simply have something nice or compelling to say regarding a specific client, use your blog to share. It’s a great way to illustrate how you might handle a specific project or even a challenge. Be sure to get the client’s permission before you post your entry.

3. Reviews

If you read an article in the newspaper or some other online source that you think your customers should read, post a link to it in a blog entry and explain why you think it’s relevant to your clients. Conversely, you could also use this method to respond to negative press your business or industry may receive online.

You can also review a new product or service.

4. Teach

Regularly take a topic or issue from your industry and teach your clients all about it. This method involves a little more work on your part, but is eventually even more rewarding and compelling than others.

First, do your homework. Make sure that everything you state is correct and verifiable. Use statistics if you can and cite your source

Second, create your blog entry in a Word file and see how long it is. Break it up into smaller sections if its lengthy and label them Part I, Part II, and so on. You now have not only several blog posts, but a series that will entice readers to come back for the next part.

5. Lists

A particularly common technique is to make lists. You can list anything you want, anything that might be interesting to your clients, and talk about each list item for a moment before moving on to the next. An easy topic might be Do’s and Dont’s for your clients as I’m sure nearly every business has common pitfalls that their clients struggle with, as well as things every new client should be doing.

Do not feel forced to come up with a specific number, like “Top Ten”, as that will simply frustrate you when you can only think of 8 items. It’s your blog, so list 5 or 50 if you want to.

6. Events & Conferences

Use your blog to talk about and announce upcoming events and conferences, if it’s something you think some of your clients may want to attend or be interested in. If it’s a conference for vendors like yourself, then talk about it afterward and share some of the things you learned that might prove valuable to your customers.

Regardless of which method you use, always make sure that you re-read your entry for correct grammar, spelling, and factual information. Also, whenever possible, make sure that you’re using your targeted keywords. If you can, refer to older blog entries or articles you may have written and link back to them (that’s referred to as deep linking).

Of course, the beauty of a blog is that there are no rules or regulations. Your posts can be as long or as short as you want, and on any schedule you like (though the more regular you post, the better). Furthermore, there’s no reason why you can’t utilize each and every one of the techniques above, and anything else you might find or invent. Your blog doesn’t have to be the same each and every week, as long as the overall topic remains the same – your business and your industry. Continue to write interesting and helpful information and your blog will become a great sales tool for you and your website.

About the Author

Michael Allton is the lead web designer and owner at Stadia Studio, a web design firm in St. Louis, and has been helping businesses get online since the 1990’s.

The Correct Way To Market Your Business In Forums

by Elle Yeates

Forum Marketing is one of the most powerful way to market your business or website on the internet when it is done correctly, this article will show you the fundamental rules for using forum marketing to promote your business.

The first thing you need to understand is that forums are designed to allow people to ask questions for experts to find answers to, not for the purpose of selling products or services. The idea is to become involved in a discussion in which answer people’s questions. You can post your ideas or opinions on a particular topic, question or statement, or you can start your own thread if the topic is not already being discussed. So now you can see the benefit of forums to other people looking for information, but what about the benefits to you and your business? Well, when you join a forum, you will set up your profile with a signature that will appear at the bottom of each of your posts. The only place you should be marketing your website links is the signature box That link becomes what is called a backlink because it links back to your site. If you make lots of forum posts to lots of different forums, your website will rank higher than one that has less backlinks. So now you know why forum marketing works, read on to find out how you should post the right way.

The best forums to post in are those relating to your topic but you can post in forums of different topics as long as your posts relate to that particular topic. Eg: you shouldn’t post about your MLM in a gardening forum. Also, stay on topic with the thread you are posting on. It is easy to go off in a tangent when the thread is very long, read through the posts that are already there, see if you can add helpful information to the thread.

If you are thinking about spamming the forum, don’t do it. If all you are posting is sales pitches and links to your page, it won’t be long before the administrator catches up with you and boots you out. They don’t want spam on their site, they want valuable information and answers to the questions people ask. The only place you should be posting your links and pitching your business is the signature box. You will be able to set this up in your profile and it will automatically be entered under your text every time you post something to the forum. If your link is quite long such as affiliate links, it is a good idea to mask the html by hyperlinking a sentence instead of displaying the entire link. You can find information about how to do this on each forum.

Some forums allow you to post links and other html if it is directly relevant to the topic and provides valuable information to readers. You should check the forum rules and guidelines before you post. That way you will not breach any rules that may get you blacklisted from the forum.

So now that you know the basics, get started today, the more posts you make in the more forums, the more backlinks you can get for your website.

About the Author

Elle has over 5 years experience in MLM. Recently she moved her business online and has never looked back. She now teaches the techniques she learned to explode her MLM business online. Check out the complete system I used to get started with internet marketing with absolutely no experience at http://www.elleinternational.info Or, to learn more about the techniques I use to market MLM online, please visit my blog at http://narellepy.wordpress.com