Three Email Marketing Tips for the Bored Email Marketer

by Mana Ionescu It is common for the seasoned email marketing strategist to notice a pattern of repetitive, typical and established email marketing strategies in the marketplace. There is notable emphasis on the email “holy trinity” – ” subject lines,” “creatives” and “images” – as if all email marketing only needed these three elements. So [...]

Marketing to Women using Indoor Advertising

Photo by Frederic PoirotIndoor advertising placed strategically is a great tool for marketing to women. There are several forms of indoor advertising but restroom advertising has proven to be the most effective. With almost two out of three people remembering the ads they’ve seen with restroom advertising, you can be sure that people are seeing [...]

7 Ways to Make New Year’s Resolutions That Stick

by Maria Gracia New Year’s resolutions have a tendency to be made with enthusiasm and determination. Unfortunately, very often they’re forgotten by the time February rolls around. Here are 7 simple ways to make New Year’s resolutions that stick and help you accomplish your goals. THINK SHORT TERM. For most people, making a resolution for [...]