The Lost Art of the Handwritten Note
By Mike Gulitz
Your Grandmother did it and so did her mother before her. Jack Welch did it for subordinates when they achieved major milestones at General Electric. Tom Hopkins & Brian Buffini built multi-million dollar real estate businesses by doing it. Harvey MacKay celebrated author of “Swim with the Sharks without Being Eaten Alive” writes, “Short handwritten notes yield long results. In sales, never underestimate the personal gesture, and right at the top of the list of effective personal gestures sits handwritten notes. Always send memorable cards and personal notes when you are reminded of a person.”
You may be thinking to yourself, “That sounds nice, but I’m busy. I send and receive 100s of emails each day. This is the information age!!! I use text messaging. I’m employ innovative products built on 3G & CLOUD computing infrastructure to manage my workforce across a virtual & mobile enterprise. I’m expanding my web exposure using search engine optimization and just recently I setup multiple accounts to leverage the latest social networking sites like Twitter and Facebook. And you want me think about handwritten notes???”
ABSOLUTELY!!!
I’m an evangelist for new technology especially when it saves time and makes me money. But there are things that technology cannot replace such as personal gestures backed by professionalism and courtesy. Most businesses begin based on a great idea. Businesses that thrive are usually based on great relationships.
So what’s so special about a card written in someone’s own handwriting? First, a person’s handwriting is almost as unique as his DNA. Second, it takes more effort to write a note than send an email or leave a voicemail. Third, your clients receive 100s of emails everyday. Only about 3% of the postal mail is personal. If you doubt that, ask yourself how close to a trash can you stand when you open your correspondence??? Fourth, cards & stamps cost money. That, with your time and thoughtful message, carry an innate VALUE that is lost with instant technology. Fifth, never underestimate the power of an oldie-but-goodie. They say the classics never go out of style. The handwritten note/card is a classic that has been around for thousands of years.
How many businesses can say that?
Mike Gulitz is a contributing writer for the Marketing MOJO eZine and Chief Executive Salesman at MPC. http://www.Your-Company-Name.com
MPC develops web-based, custom applications for trusted advisers on Salesforce.com. MPC is the web leader in client stay-in-touch and appreciation programs designed for trusted advisors. If your business has a database of past clients, if you like repeat orders, and if referrals are a major component of your business strategy, visit our website or contact us today.
Article Source: http://EzineArticles.com/
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