Top 5 Search Engine Ranking Factors: Pay Attention!!!

By Michael Fleischner

Are you feeling lucky?
Photo by dullhunk
As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords.

The third ranking factor to consider for your web site is link popularity. This phrase has been talked about in search engine circles for a while but can be equated with Page Rank. The concept of Page rank or link popularity for that matter take a number of factors into consideration to identify the quality of web pages from an external perspective. The largest factor that influences search engine rankings is the number and quality of links that are pointing to a web site or web page.

The fourth ranking factor is the diversity of domains that link to your web site. For many search engines, it’s not only what links you have to your site but making sure they are from different domains. This represents more popularity associated with you web site and therefore is judged to be a better search result. When link building, try to focus on generating inbound links from different websites.

The final ranking factor is keyword use in root domain. Although it’s possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of these factors are important for top search rankings. Don’t overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael’s hands-on SEO training program, Internet Marketing Forum, and SEO consulting at or contact him via the Marketing Blog at

6 thoughts on “Top 5 Search Engine Ranking Factors: Pay Attention!!!”

  1. All of the five steps are very clear to my mind so i am confirmed about the fact that for getting the our sites we have to follow all these steps !One of the step ,I am following right now & that is commenting on your post (step no. 1)anchor texts backlinks!is it not the sign that i have read your post!Thanks!

  2. Thank you for the interesting info – though I do wish I had read this before I created my most recent website!
    I help people create, optimize and maintain their online marketing materials, specializing in e-newsletter start-up. my domain is Would it be helpful to get a new URL like or similar and then re-direct to that? The existing site has some level of recognition. Would I actually be penalized for a re-direct? Would their be any advantage?
    Any suggestions would be greatly appreciated!
    Have a great day,

    LisaMarie Dias Designs
    Online e-marketing assistance
    Let us help you make a great online impression!

  3. Hi Lisa,

    Thanks for the comment! I re-submitted your comment and it went through.

    I would suggest getting a few extra keyword domains that redirect to your main domain.

    Use a keyword tool to come up with some phrases related to your service.

    Go to:

    Type in the phrases you think your customers would use to find your service, such as email marketing (3606 searches), newsletter (4850 searches), e-newsletter (76 searches), e-news (45 searches).

    As you can see, the keywords you are targeting in your website copy are not necessarily what people are searching for.

    Also, you could add consultant, expert, assistance, help, strategy, strategies, etc. to your keywords as well.

    Check sites like Aweber, Icontact, VerticalResponse, Contact Contact 😉 and others to see what keywords they use on their websites.

    When you are registering new redirect domains, remember that you can use dashes (and even double dashes) in the domain (ex. vs email–, and non “.com” tld’s (.info, .biz, etc.).

    Since these domains will be used for SEO only, they don’t need to be pretty. Make sure you use these redirect domains in other blog posts, so you can get some inbound links.

    And don’t forget local domains: or

    I’d love to see what you come up with for ideas for new domains. Let me know!


  4. search engine and things related to it are always evolving, so its kind of hard to stick with the same plan as you always have to adapt to new rules. specially with google. any way thanks for the post.

  5. Thanks Michael, for this great resource. As a beginner myself, this will come in very handy as I work my way through numerous material on search engine ranking.

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