Understanding Keyword Research Concepts in Online Marketing
by SearchMarket
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Some good information from Liana Evans at Keyrelevance.com
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One other good point that I like to use is to make sure that the keyword is solution oriented, not problem oriented. For example, you do not want to use the word overweight, you are better off using the word lose weight because that is what your potential customer is looking for. This one technique will bring better targeted traffic every time.
Thanks for the post!