In my experience, mail drops are best suited for local regions and for local consumers. Consumers love the idea of their “specials” or “sales” brochures. Equally, your target market may be the elderly or the very young, who do not, for a variety of reasons, access online purchasing. It may be that your product is for a niche market, for example those on holidays who do not access their PC.

We still like the idea of junk mail and often the elderly rely on their weekly brochure delivery when preparing for their weekly shopping. I know of cases where the walkers (those delivering the advertising mail), were contacted at home if they had been missed that particular week.