Category Archives: Email Marketing

Email Marketing

Learn How to Effectively Build an Email List

6 Comments

by April Spradlin

Creating a list of targeted subscribers should be your first priority as an Internet marketer.

Obviously, if you are unable to put together an email list, then creating a business that will last a long time will be an unattainable dream. You should start putting a list together at once, if you are going to start a lasting IM business. However the question that happens here is what things in particular should you be taking into account when forming your list? What’s the right way to do it? There’s not one answer to these questions as a number of factors are responsible for successful list building. The following article discusses some simple to use recommendation that you can apply when creating a list of responsive subscribers.

People subscribing to your list are searching for a certain type of content, and it’s up to you to give it to them. The only way to hold onto your subscribers is to consistently provide quality content to them. Not only will your subscribers appreciate top notch content, they’ll be inclined to bookmark it, share it and forward it. Make it a priority to provide people with content that makes your list stand out. Your goal should be to make it memorable so people want to share it. If you want to get the most out of your list, this is something you should pay attention to.

Make your subscribers feel special by having content that only they can see. This will give people an incentive to subscribe to your list. Make sure this content is highly valuable so that anyone subscribing shouldn’t feel like hitting the unsubscribe button. If people like this content, you’ll be giving them a good reason to remain subscribed to your list. A private page on a WordPress blog can only be accessed with a password, and this is easy to create. The more value you provide to your subscribers, the more you’ll get out of your list. If you want to hold onto the subscribers you have and keep getting new ones, focus on delivering value.

If you want your subscribers to feel they’re getting something of value from you, start a newsletter. You don’t have to be intimidated by the idea of having a newsletter, as it’s not hard at all to do. It’ll allow you to reach out to your target audience and give them a reason to sign up. Besides this, you’ll also be able to build your brand in your market. It can also help your list grow, as some of your subscribers might share your newsletter if they like it. And this will automatically give you the needed word of mouth marketing.

Every single step that you take towards building your email list will ultimately, help you get the most out of your online business. Your email list is an asset that can help you make your online business successful. This is an asset that you can take advantage of whenever you desire. With your expenditures, it is a gainful machine.

So if you haven’t yet formed your list, you need to do so now. Make some tangible moves in creating your list and you’ll be there instantly. Just remember that you need to be ethical with the moves you make, not matter what you do.

About the Author

April Spradlin is a known writer, One of the major achievement of his success is through blogging. Blogs on different topics like internet business,mlm, affiliate marketing etc . Checkout his article on TalkFusion and Qivana success

Email Marketing

The reasons why customers are not reading your emails…

4 Comments

by IdeaGuy

Emailing your past customers and potential clients is a very important tool you can use to bring in more people to your physical business. Your emails can also keep your company name front and center so people don’t forget about you and what you offer.

But with the number of emails people get these days and knowing they don’t read half of what lands in their in-bins, it becomes more important than ever for your emails to stand out.

That doesn’t mean using spammy subject lines or misleading titles to lure people in. It means using subject lines that have certain trigger words in them. This is crucial because if they don’t even open your email, there’s zero chance they’ll act on what’s inside.

The emails need to be formatted in such a way as to make them easier and quicker to read. There are simple things you can do to make the layout of your emails more inviting to read.

Did you know there are certain words you should not use in your emails or it will cause them to land in your subscribers’ spam folders? It’s pretty easy to avoid these words if you know what they are.

Your emails must have a purpose. Before you send one, make sure it has a call to action. This can be anything such as purchasing during your sale, contacting you for more info, visiting your website to do xyz, or coming in to your store in person for the abc event.

Writing emails is not that hard but crafting them so they stand out and get opened because the subscriber likes your emails is something else.

 

Email Marketing

How To Get Repeat Customers Through Email Marketing

8 Comments

by Charles John

1. Get permission from your customers:
Getting permission from your recipients is crucial for the success of an email marketing campaign. This is not just because you may end up with CAN-SPAM penalties but also because people don’t like getting emails from unknown people. What would you do if you get a newsletter from an unknown person or company? There is a good chance that you may end up in spam box or trash.

Getting permission is necessary because if somebody opt in for an email about a product it is because he has plans to buy it, may not be now but in future whereas a random person may not be even interested in that product. By emailing the opted in person you are encouraging him to buy your product which will end up in sales whereas in the latter case the person is not even interested in it, so mailing him will only waste your time and resources.

2. Give valuable information:
Your email need not be focused only on sales. It is annoying to always receive sales emails. Why not give them some useful information about your product or service? It will keep them interested in your emails. This doesn’t mean that you shouldn’t send sales letters but don’t do that every time. If you can establish a good relation with the customer not just as a sales person but also as someone they can trust when choosing a product or service they will come back to you for buying more.

3. Make your email design simple:
There is nothing more annoying than an unreadable email. Use a simple email template for your newsletters. Minimize the use of videos and graphics as nowadays they are most likely to get stuck in email filters. Send them plane, well arranged text messages with necessary links to your landing pages. You can add your videos and graphics in your landing pages t interact with your readers.

4. Use important links more than once:
If you have an important link in your news letter which leads to the sales page or such an important page don’t hesitate to use it more than once depending on the length of the message. By doing so the chances that a reader click on the link and visit your page increases. Make sure that you add it atleast to the top and bottom of your message.

5. Use a Good email messaging tool:
Using email marketing softwares like mailchimp can help managing your campaigns efficiently. A good email marketing tool will help you to schedule your emails, auto-respond to customers’ messages etc. While you can run an email marketing campaign manually it is a lot easier to use email marketing software as it will save a lot of your time.

The best thing about using these tools is that it will help you to run your campaigns smoothly. They will save your time running the campaign so you can create more newsletters and messages for your customers and thus keep in contact with them constantly. This will keep them aware of your products and services and will help in generating more sales.

About the Author

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