Category Archives: Referral Marketing

Branding, Offline Promotions, Referral Marketing

9 Highly Effective Spa Marketing & Salon Marketing Tips

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by John Uhrig

“9 Highly Effective Spa Marketing and Salon Marketing Tips!”

Spa and Salon Marketing & Advertising Strategies

Here are 9 low-cost but highly effective spa and salon marketing tips to help you boost your sales and profits fast.

Tip 1: Look for some low-cost ways you can strengthen the perceived value of your spa products or treatments. You can easily do this by adding in other treatments and products by packaging your offers. Then test raising your price. Don’t be surprised if both your sales and your profit margin go up!

Tip 2: Try to limit your customer’s decision making to either “Yes. I’ll buy.” or “No. I won’t buy.” Don’t risk losing them by including “which one” decisions. The more options you offer the client, the more likely some customers will procrastinate and never make the decision… causing you to lose a sale needlessly.

Tip 3: You can demonstrate a low cost for your salon products or hair services by breaking down the price to its lowest time increment. For example, “Enjoy all of this for less than 90 cents a day” (for something priced at $325 a year like your salon membership program).

Tip 4: Add an unanticipated bonus to every sales transaction just before completing the sale. It prevents customers from developing any last minute hesitation… and changing their minds about buying.

Tip 5: Print your best small ad on a postcard and mail it to prospects in your local targeted area. Postcards are dog cheap and easy to use. Most recipients who ignore other types of advertising will read a brief ad when it’s delivered to them via a postcard.

Tip 6: Prospects who ask questions are typically close to buying. Take advantage of this. Don’t just answer their question. Include a reason for them to buy your spa treatments as part of your answer. Then ask for the sale… or tell them exactly what to do to place their order. i.e. “We accept Visa, MasterCard, Amex or cash, which would you prefer?”

Tip 7: Collect testimonials from your clients and use them in all your spa marketing efforts. Testimonials provide grounds that your spa products or treatments deliver the results you promise. For maximum impact, use only testimonials that describe specific results the customer enjoyed.

Tip 8: Include “benefit rich” headlines on all your salon marketing material including your website! Many visitors arrive at a web page then immediately click away… unless something instantly catches their attention and keeps them from leaving. A headline accomplishes this!

Tip 9: Continually test and evaluate everything you use or do to promote your spa business and salon. Allocate 80 percent of your spa marketing budget to proven promotions. Use the other 20 percent for testing new variations. Most salon businesses using this system continue growing – even in highly competitive markets.

Bonus Tip: Handle client complaints quickly and with a positive attitude. Strive to preserve your relationship with them instead of your immediate profit from the transaction. They will reward you with repeat sales and referrals… instead of punishing you by telling everybody they know about their unhappy experience using your day spa or salon and causing you to lose future clients.

Each of these spa marketing and salon marketing tips provides a simple, low-cost way for you to boost your sales and profits quickly. All you have to do is take ACTION!

Dedicated To Multiplying Your Revenues…

About the Author

Since 1994, John Uhrig has successfully used the Internet to effectively convey and market information. Recently, John decided to create a beauty salon, day spa & salon marketing system where he shares his experience and information for proper marketing. This System can be found at: http://www.spamarketing.ca

Branding, Local SEO, Offline Promotions, Referral Marketing

Builders & Contractors: Marketing 101

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by george michaels

Builders and Contractors are you doing anything different in these hard times to increase your business? Or are you doing the same ole same ole? There is an old saying that the definition of insanity is doing the same thing over and over and expecting a different result?

Is that you?

What I’m trying to say is the old ways no longer work. In by gone days all a contractor had to do was give the customer good quality and good service and he/she would be set. Then set back and let your customers do your selling for you. They would tell a friend and then that friend would tell a friend. Your phone would be ringing off the hook. I remember as an Architectural designer some days I would have up to four people wanting to schedule appointments for designs. That was the good ole days. But now!

There are problems. Most of us in the construction industry we’re not prepared for what happened. We never marketed ourselves,
never had to. So what do we do. Answer: start by doing the basics. Below are a few simple but powerful must does marketing.

*You must Brand your name. That means you have to become known in your town. Think of insurance company’s. There might be
50 insurance company’s in your area but there is always a few that are known by name. Example: “All Davis, State farm” see what I
mean, make your name synonymous with building.

*Become easier to find. “The phone never rings”,boo hoo hoo. Well why would it? Customers don’t mysteriously know who you are
or what you do. If they are looking for your service they will use the internet to find you. You have to have a Website.

*Easy payments. This day and time credit still is king! You have to have the ability to get customers financed or at the very least take credit cards. It is just the way the world does business.

The above are just a few of the things you have to be doing to survive in the building industry. As you can see they are not hard but you do have to take action.

If you would like more tip’s and help you can follow my news letter the Construction Times

About the Author

George Michaels has spent his entire life in the construction industry. He currently is editor of the the Construction Times a weekly ezine dedicated to the help and support to the Building Contractor

Branding, Offline Promotions, Referral Marketing

Transparency as a Marketing Tool

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by Loren Fogelman

Transparency. It has become the norm with social networking and online marketing. We each have our own barometer between too much information and not enough revealed.

Wikipedia states: “transparency in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is one that can be seen through.”

Weaving transparency is important for an effective marketing message and branding. How much though is too much? This has been one of the most challenging areas I have wrestled with in social networking.

My training as a therapist has always reinforced the necessity to “remain a blank wall,” allowing the client to create her own picture about me. I always prided myself on sharing as little personal information as possible with my clients unless it benefitted them in some way. My clients knew I deeply cared about them; they just never knew much about me or my personal life.

So here comes social networking. Transparency is the “name of the game.” Well, I was immediately out of my comfort zone because it went against everything I had been doing in my counseling practice. My beliefs were getting in the way of progress.

Professional tenets, began to be questioned. Slowly I experimented with sharing parts of my life. At first I wasn’t sure what to say. That unease was probably reflected in my message.

I continue to explore how much to share about me and my life. My coach continues to encourage me to reveal more. There were suggestions I resisted, but after letting them simmer for awhile I always gave it a shot. I trust her and know she wants the best for me.

Revealing parts about my life was uncomfortable. I felt very vulnerable. I had always been a private person. Connecting to others through social networking was more important to me than firmly holding onto my beliefs. Now was the time to step out of my comfort zone.

Okay, I was ready to do what was necessary. Of course, I made mistakes along the way. Sometimes I can be very opinionated. Other times I was resistant. Using video was one of the biggest hurdles to get past.

There are some people who I feel are way over the top. They share TMI (too much information). This was actually helpful for figuring out what I felt was inappropriate. At an event where Mari Smith spoke she helped me determine the difference between personal and private. Basically if I was not comfortable with something being a headline on the New York Times, then it was private. Okay. I could work with that.

Social networking and your marketing campaign is designed to build relationships. There is value to allowing people to catch a glimpse behind the curtain. Transparency helps to foster the relationship.

People buy from someone they know, like and trust. If I don’t know someone providing a service I need, then I will ask my friends and associates if they know of someone. That feels much more comfortable than picking someone out of a phone book or Google.

In order to reach your ideal client, you must take that first step in creating a relationship. As they know, like and trust you they will begin to see you as a resource and the person to help solve their problem. Isn’t that what you wanted all along?

Activity: So think about where you might be holding yourself back. Do you know why? Is it because it is uncomfortable for you? You feel vulnerable? There is always the possibility someone might disagree with you. I know you will be judged by others. That is just a matter of fact.

About the Author

And now I would like to invite you to claim your FREE E-course “Step Into Your Greatness” available at: => http://mindsetformarketingsuccess.com

Click here to get everything you need and begin clearing the obstacles to the next level of your success.

From Loren Fogelman, the success expert, founder of Mindset for Marketing Success.