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Offline Promotions

Car Dealership Promotion: Marketing Ideas for Direct Mail Postcards

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by Mina Palencia

Among the most effective but inexpensive marketing tools that you can use to spread the word about your car dealership are postcards. These prints give that personal feel to the recipient especially if they are not packed with advertisements and if they have personal message from the business owner — you. Using postcards, you can send your marketing message to a number of people and encourage them to check out your business.

The success, though, in postcard marketing relies on how well you are executing your campaign and how enticing your prints are, especially if those are printed online. You need attractive prints to get people to read them and stir up their interest towards your products — in this case, the vehicle units that you are selling. The way you execute your postcard marketing campaign is important because this could make or break your success. You might have designed the perfect postcards but if you are sending them to the wrong people, you will not get any profit.

Ideas for Your Direct Mail Postcard Marketing

On the one side of your postcard is where you should catch people’s interest. You can use a photo of a gorgeous sports car or a vehicle that will get people to save on gas and provide better mileage. Depending on your target audience and your message, you need to use the right photo. You can also catch people’s attention by solving their problem (i.e. they want to save on gas, and then tell them that your car units are designed to solve just that problem). Add a unique selling proposition and an irresistible offer.

After you have stimulated the interest of your reader, the other side is where you will sell. You can put your call to action on this side. But, don’t tell them to order. You can annoy your reader if they feel that you are only pressing them to buy your cars. Instead, tell them to visit your website or your showroom.

Always remember to include an offer that your clients will not resist. Free gas, percentage off of total price, free maintenance for a few years, some years warranty on parts — these are great offers. Your prospective clients will find these treats handy in the current economic problems that we have.

You will generate more leads with successful postcard marketing but only if you know how to do your marketing right. You need to start with the design of your postcards. And always remember to hand out copies only to the right people — a mailing list will be handy.

About the Author

Mina Palencia is a writer who resides in Lancaster, LA. She has experiences writing for online marketing campaigns, writing technical documents for online audiences and loves blogging.

Business Cards

Business Card Marketing Ideas to Generate Leads

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by Mina Palencia

We are in an economic crunch right now and your car dealership may have been among the many small businesses affected by low profit margins. In this kind of situation, buying new cars (or even used one for that matter) may not be among the top priorities of many people. You need to think of marketing ideas to generate new leads and move your car units out of the showroom.

Business cards are just the right tools to get new leads for your business without the need to spend a lot. From most online printing companies, you can have 1000 copies of business cards printed for less than $25. With these many copies, you can get your business in the forefront of many people’s minds without the added costs. All you need to know now is how to use your business card prints to your business’ advantage.

Tips on How to Use Your Car Dealership Business Cards

Hand out your cards to every client or prospective client entering your showroom. Your new clients may know someone who really needs new car and will benefit from your business card. You should also bring copies of your business cards with you all the time. You never know when you might meet someone or even an old friend who could give you new business.

You can attach a copy of your business cards in every correspondence that you send. This is especially good for business to business correspondence. You know how companies need vehicles for their employees and business. In this case, it will be great to have them among your new leads.

Car shows and exhibits are great avenues to hand out your business cards. You can just be a visitor in these events but you can still exchange contacts with other visitors and exhibitors. Events like these also give you opportunities to meet many prospective clients ranging from individuals to corporate magnates. Just make sure that your cards are of great quality and have impressive designs because corporate executives are hard to convince when it comes to influencing their buying decisions.

Though you might have designed your business cards using the right elements and have printed them on high quality paper, you will still not get the maximum benefits if you only know one way to hand them out. You have to explore all the possible ways.

About the Author

Mina Palencia is a writer who resides in Lancaster, LA. She has experiences writing for online marketing campaigns, writing technical documents for online audiences and loves blogging.