Tag Archives: Engine

Web Audio & Video

Include Videos In Your Marketing

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by Daniel Blinman

Most of the companies, irrespective of their size, have started to include videos about the company’s service offerings and product offerings as part of their marketing efforts. Companies put these videos in their intranet portal first and get the feedback from their own employees. After this step, the companies tweak the videos, based on the feedback received, either by themselves or with the help of a video production company. After incorporating the changes, they publish this corporate offering video to their internet portal.
There are actually many reasons for organizations to use corporate video presentations. Of all the reasons, two reasons top the list. One among them is the ability of these corporate video presentations to produce reproducible training sessions for the employees in the organization interested in learning a new technology.
Sometimes the organization will also make it mandatory for all its employees to complete a particular course by referring to the video presentations. In such instances, these video training sessions are loaded in the intranet portal of the company for the employees to refer. The employees can use it any number of times and complete the course. Also the training sessions taken by an expert related to a particular technology can also be recorded and then uploaded in to the company’s intranet portal.
One of the major advantages of having a video training session is that the audience is not dependent on a particular person to come and deliver the lecture. One can go to the intranet portal and then launch the video training session as and when they want to take.
Another major reason for the companies to go for corporate videos is the emergence of video as a media that helps to increase the sales of the company products and service offerings. Studies on certain eCommerce portals have come out with some interesting findings on the positive impact of the video information regarding the product. When the customer sees the various features of the product through video presentations, the studies indicate that there is a greater chance for the customers to get impressed with the product and place the order through the company’s eCommerce portal.
In addition to being used to market the product in a better manner, they also help the eCommerce portal to be ranked highly by the various video search engine portals such as YouTube and Vimeo. Search engines place the links of all these eCommerce portals which Video demonstrations, in the first page of the search engine result.

About the Author

Daniel Blinman is writing on behalf of Skylark Media Group, who offer video production Bristol and corporate video Bristol

Everything Else

Affordable Local Marketing Techniques

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By Liz T Jones

Effective local marketing is necessary to expand a business and increase profits. Business owners do not have to spend a ton of money to lead a successful advertising campaign. Internet presence, social media, and print media are all tools that do not cost a lot. With a few easy techniques, local businesses can easily reach hundreds of customers.

The first step is to create a website. The Internet is a very powerful marketing tool and its benefits should not be underestimated. Well-designed websites with high search engine rankings can reach thousands of people. Establishing a presence on the Internet is essential for any company to succeed in today’s technology driven world. Local business marketing should always include targeting potential customers through the Internet. Creating a website is easier and faster than most people think. The key to designing a website that will attract visitors is making it user-friendly. Include essential elements such as services or products offered, pricing, and contact information. A website should be well organized, and people must be able to find what they need easily. Hire a search engine optimization expert, so that customers can easily find it when searching for relevant keywords.

Another aspect of the Internet that can be very useful is social media. In recent years, social media websites have become very popular. Millions of people use them every day. Creating an account is easy and can provide many benefits. It is a great way to get exposure, advertise, and communicate with clients. The page should be updated often with any news or specials, and the comment option should be enabled, so that users can leave valuable feedback.

Print media can also be a successful marketing tool. Contacting local media can put the spotlight on a new or existing business and attract more customers who might not have known about it before. Press releases are another way to reach out to local residents. Another way to take advantage of media outlets is putting an advertisement in newspapers and magazines. Include any details that might get a reader’s attention such as discounts or specials.

The Internet is arguably the best way to promote a business. The number of people that can be reached through social media and a well-designed website is limitless. Contacting small media outlets is a great way to target local residents. Take advantage of local marketing tools that are readily available, create specials, and always remain professional to gain and keep a loyal following for many years to come.

Author is a freelance copywriter. For more information about local business marketing, please visit http://www.local-marketing.com/.

Article Source: http://EzineArticles.com/?expert=Liz_T_Jones

Local SEO

Local SEO – Why Does It Work?

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by Adam

As a website owner or business owner you must understand the benefits of SEO (search engine optimization) to your business. In regards to the internet there is a lot more happening as far as searching is concerned and much less going on as far as browsing. If you want your business or website to expand and get more traffic and possible customers then you must understand the greatest method for them to get there is with the search engines.

Did you know that roughly 35 percent of searches return local results? The reason this happens is because companies and online businesses understand that their customers are using search engines to get information and if they want to be located then they must be on the search engine. Are you beginning to understand the benefits of SEO now? There are many advantages to search engine optimization but the fact is that you need to do something in order to be found on the online.

Another important factor regarding SEO is that you not only will be found by possible customers but you’ll also earn brand recognition. If your name is your brand then you want that to be out there for individuals to see, there is nothing better than somebody tossing your name out there for people to hear and that’s exactly what the search engine is making happen. Now that you know the importance of SEO to your business and you it’s time that you know a few tips to get to the top of the search engines.

Tips

Local business – The first method to get on the top of the search engine is to have your business listed as a local business but this isn’t always the best method. Many times individuals won’t click on a business website just because they are just looking for information so you want to do more than only that in order to be placed in the search results and in the local business results.

Content – If you’ve got a website then you need to have articles. One of the determining factors in where you rank on the search engine is what type of content is on your website and how important it looks. Lots of people think that articles are everything and in some peoples eyes it is but it is not that important to Google. Articles are important for the mere reason that it needs to be unique and read well, if neither is true for your site then your website will rank poorly.

Links – Now when it comes to Google the most important thing are links pointing back to your website. If you would like to rank at the top of the search engine then it is imperative that you receive as many decent quality links as humanly possible all pointing to your site. Lots of people think that quantity is what makes the difference but it is a mix of quality over quantity with the main thing being quality. In my mind the best way to earn links is to submit article to article directories and to just provide a lot of fantastic content and hope other websites will link back to you.

Something you should think about in regards to Local SEO is to hire a Local SEO company to help you out.

About the Author

To learn more about Local SEO click here and visit my website you will ever see.