Tag Archives: law

Email Marketing

“No Thank You, Spam” – Legal Email Marketing

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by Overcome Everything Inc. – Tommy Knox

Hi there, all you aspiring Internet Email Marketing Millionaires!

I have a serious matter to discuss with you today if you are using or intend to use email marketing in your business. The CAN-SPAM Act, a law that sets the rules for commercial email, can cause major headaches for you if you fail to maintain strict compliance with the rules and regs this law sets forth. (Think “stabbed-in-the-eyeball-with-acid-dipped-scissors” kind of headaches.)

The CAN-SPAM Act establishes specific requirements for commercial messages, gives your email recipients the right to have you stop emailing them, and spells out tough penalties for violations.

“Tough penalties you say? How tough?” How’s about up to $16,000.00 per email – is that deterrent enough for you? How about some jail time to go with it?

Imagine this scenario: You have started an email marketing business and done fairly well over the past couple of years. You’ve launched several new product campaigns, sold thousands of units, and built up quite a sizeable list of customers and prospects in your email marketing base. Then one day, someone to whom you’ve sent an email gets upset with you for whatever reason, maybe they got a damaged product or couldn’t get a human to answer your support line or they got fired from their day job and suddenly anyone who appears slightly successful (you) is a target of their ire. They pick up the phone and dial up the Federal Trade Commission’s SPAM hotline or fire off a complaint letter about your “barrage of emails”, and presto – you and your company are the subjects of a full-blown FTC investigation and/or prosecution.

“How can I avoid this?” Well, by making sure you’re in compliance with the SPAM laws. Here’s a quick list of the most relevant ones:

1. You can’t use false or misleading header information. Your  From,  To,  Reply-To, and routing information, including your domain name and email address, must be accurate and identify you or your business as the one who initiated the message.

2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

3. Identify the message as an email marketing ad. The law gives you a lot of leeway in how to do this, but you must disclose that you’re trying to sell something.

4.Tell recipients where you’re located. Your message must include your valid physical mailing address; it can be a PO box or a street address.

5. Here’s a biggie: Tell recipients how to opt out of receiving future email marketing offers from you. Your message must include a clear explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Then, you must honor opt-out requests within 10 business days. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list.

6. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both your company and the company that actually sends the message may be held legally responsible.

Hey wait, there’s the key! A major part of a successful email marketing business includes an email autoresponder service. That is, for a monthly fee, you subscribe to a service that handles all of your emails. Choosing the right service would include one that guarantees full compliance with the ant-spam laws, right? Right!

If you want more info about properly setting up and managing a successful email marketing business, hit the link below for access to a free video, explaining a complete, proven internet email marketing system, including what to ask when interviewing reps from email autoresponder service companies.

Get that free video here now:

http://www.listbuilding.com/legalemail

About the Author

Overcome Everything, Inc. is dedicated to the success and increased profitability of online entrepreneurs and internet marketers worldwide. To learn more about how build a system that delivers traffic, opt-ins, and new revenue sources on autopilot, visit us here: http://www.listbuilding.com/legalemail

Everything Else

Legal Marketing: 8 Steps to Successful Marketing for Attorneys

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by Cole Silver

I know that many lawyers reading this went to law school never giving thought to the idea of having to do any legal marketing. In fact, I suspect that you would rather undergo root canal surgery than spend your precious time marketing and selling.

Just the thought of legal marketing causes an allergic rash to mysteriously appear all over our bodies. Can’t we just be left alone to “practice”? After all, isn’t practicing difficult enough? The long hours, demanding clients, time constraints, firm politics, and of course, dealing with opposing counsel on every nit.

Yes, practicing law is hard, especially in today’s economic environment. It doesn’t help that today the practice of law looks more like a business than ever before. With over 1 million lawyers in the United States alone, competition is fierce. Outsourcing, increased utilization of RFPs and contract attorneys, budgetary caps and alternative fees, hiring freezes, deferred start dates, reduced salaries, mass demotions, de-equitization of partners, and technology that commands 24/7 attention, are all altering the legal landscape. Practicing law may be a profession, but today’s law firms are run more like a business than ever before. And like their counterparts in the business community, revenues and earnings drive major decisions. The result of all this change is that just being a good lawyer or tactician is simply not enough anymore. If you really want to succeed in today’s environment, you have to become knowledgeable about legal marketing and client acquisition. It’s the only way you’ll be in complete control of your professional destiny. Sure, you could bill an outrageous amount of hours, be a national expert in your area of the law, even a partner in a large firm, but these factors no longer guarantee your financial and personal success. Deep down inside you know this to be true…unfortunate…but true.

And getting started is the most difficult part. An attitude and belief shift may be in order. For many of us, legal marketing is seen as demeaning, time consuming and a waste of our precious time. It goes against everything we believe in. Yellow page ads, obnoxious late night cable commercials, glossy brochures and similar looking web sites all serving only to gratify an attorney’s ego rather than sell real benefits and value reinforce this negative view of legal marketing. Most of us know that today’s typical legal marketing activities represent the opposite ends of the spectrum…either professional garbage about the impressive “image” of the lawyer, or raunchy ads about getting the client massive amounts of money for injury claims. And worse, they all look alike.

The reason the majority of us dislike attorney marketing is that we were never taught how to do it in a professional and personally fulfilling way. And with the pressure to bill hours, how do we find the time to market? Even more, what tactics should we use that fits our personality and are comfortable to implement? Let me assure you that when you know how, marketing your solutions can be easy and enjoyable…if you implement a few of these ideas.

First and foremost, determine what it is you really want to be, do and have with respect to your legal career. Failing to address these important and unique issues will render any legal marketing strategy completely useless and boring. In other words, what do YOU want to do with your legal career; where do YOU want to do it, and what do YOU want your professional legacy to be? The answers to these three important questions explores what inspires and motivates you, what it is you stand for, what activities you love to do, the environment you want to do them in, who you want to serve, and what you want your professional life to stand for. Second, you will need to adopt the mindset of a rainmaker, for being a rainmaker should be the most important activity you’re engaged in and having a list of profitable and loyal clients should be viewed as your most important asset. You are simply going to have to recognize that legal marketing is not selling your soul or compromising your ethics, but is the key that will dictate your future. A marketing mindset is simply the expansion of your value proposition and awareness into the relationships and assets that already exist within your business and sphere of influence. You already have what you need to become a master rainmaker; you just have to leverage your existing assets for the opportunities that await you.

Third, get some help. There are coaches, consultants, books, experts, all sorts of people out there who can help you get started. You’re an expert at the law…not marketing. If you want to cut years off your learning curve, cut down on failures and save thousands of dollars, get the expert advice you need.

Fourth, the key ingredients of any marketing plan include: (i) strategic planning, (ii) tactical execution, and (iii) follow-up. Woody Allen may believe that half of life’s success is just showing up, but real achievement comes from preparation and follow-up. Marketing cannot be performed as a shotgun approach like the occasional power lunch or attending a dreaded networking event. You wouldn’t prepare for a deposition or trial without a plan; why implement a marketing plan without the same thought process. Every aspect of your client development plan must address your long and short-term goals, your strengths, niche, and what you want out of your business. Your strategy should be laser-focused and measurable.

Fifth, get someone to help with the grunt work. Your secretary or a virtual assistant can help write letters, call clients, send out articles, press releases, and help you build a client database. There is no way you can do this alone or completely depend on the firm’s marketing manager. It’s up to you; but apply the 80/20 rule and spend the brunt of your time on the most important clients and matters.

Sixth, do a little client development every day. Call that client who you haven’t heard from. Send an article of interest to a new prospect. Set a little bit of time every day to do some marketing and you’ll soon see a flower grow where once there was just a seed. Seventh, the reason most marketing efforts fail is due to a lack of follow-up with action. And we all make this mistake. In many ways, this is what determines your success or failure, and too often, we don’t realize it until it’s too late. Your system should utilize a “ladder” or “drip” multi- contact approach which will show you’ve been there for them and you’re the “go-to” person they need and want. The mantra here is to follow-up and stay in front of them consistently. And don’t stop until you either die or they tell you to drop dead!

Eighth, have fun with all of your legal marketing activities. Practicing law is difficult enough not to make the marketing fun. Choose tactics that you enjoy and are comfortable, or you won’t follow through. Be targeted and optimistic that you’re going to meet the people you need to advance your career and cause. And then with only a few simple disciplined actions every day, you will be led to the kind of success you desire. Executed properly, legal marketing will become like a second skin as your leads, relationships, and opportunities begin to grow exponentially.

About the Author

Cole Silver is an experienced lawyer and marketing strategist. His Raindancing Expert Audio Series and book, “How to Create Wealth and Freedom in your Law Practice”, 101 Powerful Client Development & Retention Strategies for Attorneys can be ordered by going to http://www.findcareersuccess.com.