9 Highly Effective Spa Marketing & Salon Marketing Tips
by John Uhrig
“9 Highly Effective Spa Marketing and Salon Marketing Tips!”
Spa and Salon Marketing & Advertising Strategies
Here are 9 low-cost but highly effective spa and salon marketing tips to help you boost your sales and profits fast.
Tip 1: Look for some low-cost ways you can strengthen the perceived value of your spa products or treatments. You can easily do this by adding in other treatments and products by packaging your offers. Then test raising your price. Don’t be surprised if both your sales and your profit margin go up!
Tip 2: Try to limit your customer’s decision making to either “Yes. I’ll buy.” or “No. I won’t buy.” Don’t risk losing them by including “which one” decisions. The more options you offer the client, the more likely some customers will procrastinate and never make the decision… causing you to lose a sale needlessly.
Tip 3: You can demonstrate a low cost for your salon products or hair services by breaking down the price to its lowest time increment. For example, “Enjoy all of this for less than 90 cents a day” (for something priced at $325 a year like your salon membership program).
Tip 4: Add an unanticipated bonus to every sales transaction just before completing the sale. It prevents customers from developing any last minute hesitation… and changing their minds about buying.
Tip 5: Print your best small ad on a postcard and mail it to prospects in your local targeted area. Postcards are dog cheap and easy to use. Most recipients who ignore other types of advertising will read a brief ad when it’s delivered to them via a postcard.
Tip 6: Prospects who ask questions are typically close to buying. Take advantage of this. Don’t just answer their question. Include a reason for them to buy your spa treatments as part of your answer. Then ask for the sale… or tell them exactly what to do to place their order. i.e. “We accept Visa, MasterCard, Amex or cash, which would you prefer?”
Tip 7: Collect testimonials from your clients and use them in all your spa marketing efforts. Testimonials provide grounds that your spa products or treatments deliver the results you promise. For maximum impact, use only testimonials that describe specific results the customer enjoyed.
Tip 8: Include “benefit rich” headlines on all your salon marketing material including your website! Many visitors arrive at a web page then immediately click away… unless something instantly catches their attention and keeps them from leaving. A headline accomplishes this!
Tip 9: Continually test and evaluate everything you use or do to promote your spa business and salon. Allocate 80 percent of your spa marketing budget to proven promotions. Use the other 20 percent for testing new variations. Most salon businesses using this system continue growing – even in highly competitive markets.
Bonus Tip: Handle client complaints quickly and with a positive attitude. Strive to preserve your relationship with them instead of your immediate profit from the transaction. They will reward you with repeat sales and referrals… instead of punishing you by telling everybody they know about their unhappy experience using your day spa or salon and causing you to lose future clients.
Each of these spa marketing and salon marketing tips provides a simple, low-cost way for you to boost your sales and profits quickly. All you have to do is take ACTION!
Dedicated To Multiplying Your Revenues…
About the Author
Since 1994, John Uhrig has successfully used the Internet to effectively convey and market information. Recently, John decided to create a beauty salon, day spa & salon marketing system where he shares his experience and information for proper marketing. This System can be found at: http://www.spamarketing.ca
Tips for Video Marketing
by Ruben Paixao
Video provides us with the capacity to correspond with others in a manner that builds trust and a personal association. Moreover when you put a video online it is supposed to be there functioning round the clock for you and it is also economical and simple to do. Basically, video has many attributes to like.
The following is a list of ideas about making video part of your marketing strategy.
?Make sure that you embed your video on your blog because it is or at least it should be the center of your social media advertising so by placing your video there where people can find it and subsequently find out more about you can only be a positive thing.
?Aim to grab the attention of your viewers within the first 15-20 seconds of your video -make sure that you enforce the benefit people will receive as they view your video. It is important to note that if you fail to grab your viewer’s attention within this time they are going to get bored and go elsewhere.
?Always be yourself and don’t try to make yourself out to be someone you’re not. If you are fun and outgoing be fun and outgoing on the video. If you are more reserved and serious then that is how you need to present yourself in front of the camera. Trying to be someone you are not will not gain you the trust of other people – it is not that difficult to tell when someone is faking.
?Write up a rough draft of what it is you plan to say rather than reading straight from a script – you want to sound natural and not robotic. Through drafting up an outline of bullet points you will not stray from what your main point is and you will also come across a more natural speaker.
?Ensure that you create a catchy title, preferably incorporating your main keyword just as you would do in any other form of marketing and at the same time you aim to grab people’s attention. At the very least you should have basic copy writing skills in order to help you to create a catchy heading.
?Maintain eye contact with the camera, in the same way that you would if you were talking to someone face to face. It is a known form of body language that not maintaining eye contact makes you appear to be untrusting. Of course this is something that will require a degree of practise but you will find that over time you will become more confident and therefore better at it.
?At the end of your video, make sure that you have a clear call to action this means that you tell your viewers what action you would like them to take once the video is finished. You might ask them to leave a comment or feedback or you may want them to join your opt-in list to receive a freebie.
?When you edit your video make sure you have means of contacting you as the final credit. This is easy to do with any editing programme you choose but it is extremely important.
?Obtain a microphone, they are usually not that expensive and improve your audio. If you have one, you could easily start out with your webcam; just make sure you have a nice professional background and light yourself well.
?Market your video and upload it to YouTube first. If you really want to go that bit further you can use Traffic Geyser which is a paid programme but it will upload your videos to more than forty video hosting sites. You could alternatively choose to use a service called TubeMogul which is free but this uploads to less sites, about 12-15. Whichever way you choose, make sure you get yourself out there.
About the Author
Ruben Paixao has four years in commercial video production and three years in video marketing. He has helped many companies increase their sales conversion rates that presell. For further useful information and to secure your Collection of FREE “Underground” Videos That Reveals Every Single Tip, Tactic And Secret To Market Persuasive Videos That Make You Money NOW!, visit: http://www.videosmarketing.biz
Are the famed Social Media Giants “OVER CAPACITY”?
by Suzannah Tho-mas
In the ever growing world of technology and internet marketing demands today, most corporate giants and small business turn to the social media avenues to boost brand identity. Social media marketing avenues not only boost your Brand identity but if these environments are researched well enough most lay people not involved in corporate or actual business marketing industries can market their business very effectively through social media venues.
These tends to be the actual circumstance, between companies globally marketing and search engine optimizing their wares and services across the social media giants and the average age specific, gender specific web surfers monopolizing these social media environments you often come across a message displayed as ‘OVER CAPACITY” or Technical Problem please try again later.
Are these Social Media Giants running out of space or not providing adequate hosting with the appropriate connection ability? Most of these Social media giants perhaps may view those issues as slight, but when the average corporate or general market is attempting to access their account regardless if it is for marketing purpose or for entertainment or simply to communicate with family and friends and cannot due to an “over capacity” message, they will start looking else ware for environments that can accommodate.
Twitter.com in my opinion is affected more so by these issues from actual investigation on part than the other big three social media environments of facebook.com, myspace.com and LinkedIn.com and YouTube.com.
Facebook. Boast a 350 million user-plus site is the Mecca in social media today and is growing at significant speed.
YouTube. YouTube has hundreds of millions of views and users daily, YouTube is quickly becoming a mainstream marketing tool utilized by small and large business more than ever.
Mass marketing, entertainment or simply for the pleasure of swapping a tweet or a shout out to possible leads, friend, family or work associates if definitely having a Huge affect on one’s ability to simply connect.
What does that mean or tell us? That there is definitely more room for New Social Media avenues out there in today’s market and if managed, marketed and opened on a global basis, it certainly leaves room for newer, simpler and more advanced social media avenues to pick up a significant amount of members in the corporate arena, business arena and general public environments that would be more than ready to jump ship for an environment that accommodate the basic need of simply signing on, marketing a brand or sending a message to family and friends.
These top social media sites are definitely important to social media marketing strategies and on some of them it may seem overwhelming to get a system in place that produces real results and allows you the simple ability to just get connected to promote your brand. But once you do, it will be well worth your efforts. Facebook. Boast a 350 million user-plus site is the Mecca in social media today and is growing at significant speed.
Facebook is the No. 2 website in America, according to Alexa.com, and its fastest-growing demographic is people over age 35 and older.
YouTube has hundreds of millions of views and users daily, YouTube is quickly becoming a mainstream marketing tool utilized by small and large business more than ever.Video is one of the hottest items on the market, and YouTube delivers exactly what more than 60 percent of internet users are looking for.
LinkedIn. This is the place where 51 million and growing daily business owners network to find leads and joint venture ability. It’s a fast growing monster environment that caters to the corporate world and is gaining in size and strength in the social media world today.
Twitter allows 140-character posts along with tagged trending topics It has had a phenomenal growth rate in the past year.
Google Buzz is Google’s latest entry into social networking has the potential to attract rapid adoption, due to its connection with the widely used Gmail and Google Maps applications. The Buzz allows users to post status updates and upload pictures and videos to a Google profile, not unlike Facebook and Twitter. A user’s network is formed by contacts they interact with frequently on Gmail. Gmail now offers Business mail to promote their efforts even further.
If a user makes an update public, the information also gets added to the “Buzz” layer now available on Google mobile maps. Now, Google Maps users on i-Phones and Android devices can view the things other Buzz users have said about businesses in the area.
Are you getting the same message when trying to connect “Over Capacity”? I would like to hear from you!
Article Source Suzannah Tho-mas www.Ecommercedesign.ca copyright2010