Author Archive
Price and Perception: How To Set Your Value In The Market
By Expert Author: Deborah Jackson
The price of your product or service should be a reflection of its value. Most consumers intrinsically believe in the “you-get-what-you-pay-for” philosophy. So what’s the right price for your offering?
I don’t have a magic formula for setting price, but I will share with you a key to determining the right price: [...]
Tips for Developing a Company Brochure
by AndiBeark
The only way you can get a new customer is to find ways to get that customer interested in your company. Great products and services are wonderful things, but if the customers out there don’t know they exist, then it’s a lot like that proverbial tree falling in the woods. That’s why having [...]
Business Cards: Are They Just a Waste of Time and Money?
by Stephen Labuda
It’s a funny thing about business cards…they always seem to find their way into the trash! Now, some of you may be thinking, “WHAT?” but follow me for a second…
Let’s start with what happens at a networking event. People are milling about, shaking hands, handing out business cards, etc. You meet new [...]
