Branding
6 Smart Ways to Think Local and Grow Your Business Fast
by Ruth Klein With the worldwide reach of the Internet, what often gets forgotten is growing locally. The politicians had it right with that famous saying that “all politics is local.” It doesn’t matter how they rank nationally; politicians need their hometown votes to stay in office. That logic makes sense for most businesses, too. [...]
How Do You “How To?”
by Enzo F. Cesario “How to…” are two words that end up in search engines quite frequently. The Internet is 100 percent information transmission — someone has something to share, and others have things they want to gain. The how-to phenomenon exemplifies this dynamic like few other events can. People no longer have to go [...]
Accountants: What’s the Best Way to Find New Clients?
by Brian O’Connell When folks learn what I do for work they often ask me the same thing, “What’s the best way to obtain new clients?” That’s not an easy question to answer. There’s no one answer. Whole books have been penned on that topic. It’s dependant on the type of practice you have, where [...]
