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“No Thank You, Spam” – Legal Email Marketing

by Overcome Everything Inc. – Tommy Knox

Hi there, all you aspiring Internet Email Marketing Millionaires!

I have a serious matter to discuss with you today if you are using or intend to use email marketing in your business. The CAN-SPAM Act, a law that sets the rules for commercial email, can cause major headaches for you if you fail to maintain strict compliance with the rules and regs this law sets forth. (Think “stabbed-in-the-eyeball-with-acid-dipped-scissors” kind of headaches.)

The CAN-SPAM Act establishes specific requirements for commercial messages, gives your email recipients the right to have you stop emailing them, and spells out tough penalties for violations.

“Tough penalties you say? How tough?” How’s about up to $16,000.00 per email – is that deterrent enough for you? How about some jail time to go with it?

Imagine this scenario: You have started an email marketing business and done fairly well over the past couple of years. You’ve launched several new product campaigns, sold thousands of units, and built up quite a sizeable list of customers and prospects in your email marketing base. Then one day, someone to whom you’ve sent an email gets upset with you for whatever reason, maybe they got a damaged product or couldn’t get a human to answer your support line or they got fired from their day job and suddenly anyone who appears slightly successful (you) is a target of their ire. They pick up the phone and dial up the Federal Trade Commission’s SPAM hotline or fire off a complaint letter about your “barrage of emails”, and presto – you and your company are the subjects of a full-blown FTC investigation and/or prosecution.

“How can I avoid this?” Well, by making sure you’re in compliance with the SPAM laws. Here’s a quick list of the most relevant ones:

1. You can’t use false or misleading header information. Your  From,  To,  Reply-To, and routing information, including your domain name and email address, must be accurate and identify you or your business as the one who initiated the message.

2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

3. Identify the message as an email marketing ad. The law gives you a lot of leeway in how to do this, but you must disclose that you’re trying to sell something.

4.Tell recipients where you’re located. Your message must include your valid physical mailing address; it can be a PO box or a street address.

5. Here’s a biggie: Tell recipients how to opt out of receiving future email marketing offers from you. Your message must include a clear explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Then, you must honor opt-out requests within 10 business days. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list.

6. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both your company and the company that actually sends the message may be held legally responsible.

Hey wait, there’s the key! A major part of a successful email marketing business includes an email autoresponder service. That is, for a monthly fee, you subscribe to a service that handles all of your emails. Choosing the right service would include one that guarantees full compliance with the ant-spam laws, right? Right!

If you want more info about properly setting up and managing a successful email marketing business, hit the link below for access to a free video, explaining a complete, proven internet email marketing system, including what to ask when interviewing reps from email autoresponder service companies.

Get that free video here now:


About the Author

Overcome Everything, Inc. is dedicated to the success and increased profitability of online entrepreneurs and internet marketers worldwide. To learn more about how build a system that delivers traffic, opt-ins, and new revenue sources on autopilot, visit us here: http://www.listbuilding.com/legalemail

Tips for Video Marketing

by Ruben Paixao

Video provides us with the capacity to correspond with others in a manner that builds trust and a personal association. Moreover when you put a video online it is supposed to be there functioning round the clock for you and it is also economical and simple to do. Basically, video has many attributes to like.

The following is a list of ideas about making video part of your marketing strategy.

?Make sure that you embed your video on your blog because it is or at least it should be the center of your social media advertising so by placing your video there where people can find it and subsequently find out more about you can only be a positive thing.

?Aim to grab the attention of your viewers within the first 15-20 seconds of your video -make sure that you enforce the benefit people will receive as they view your video. It is important to note that if you fail to grab your viewer’s attention within this time they are going to get bored and go elsewhere.

?Always be yourself and don’t try to make yourself out to be someone you’re not. If you are fun and outgoing be fun and outgoing on the video. If you are more reserved and serious then that is how you need to present yourself in front of the camera. Trying to be someone you are not will not gain you the trust of other people – it is not that difficult to tell when someone is faking.

?Write up a rough draft of what it is you plan to say rather than reading straight from a script – you want to sound natural and not robotic. Through drafting up an outline of bullet points you will not stray from what your main point is and you will also come across a more natural speaker.

?Ensure that you create a catchy title, preferably incorporating your main keyword just as you would do in any other form of marketing and at the same time you aim to grab people’s attention. At the very least you should have basic copy writing skills in order to help you to create a catchy heading.

?Maintain eye contact with the camera, in the same way that you would if you were talking to someone face to face. It is a known form of body language that not maintaining eye contact makes you appear to be untrusting. Of course this is something that will require a degree of practise but you will find that over time you will become more confident and therefore better at it.

?At the end of your video, make sure that you have a clear call to action this means that you tell your viewers what action you would like them to take once the video is finished. You might ask them to leave a comment or feedback or you may want them to join your opt-in list to receive a freebie.

?When you edit your video make sure you have means of contacting you as the final credit. This is easy to do with any editing programme you choose but it is extremely important.

?Obtain a microphone, they are usually not that expensive and improve your audio. If you have one, you could easily start out with your webcam; just make sure you have a nice professional background and light yourself well.

?Market your video and upload it to YouTube first. If you really want to go that bit further you can use Traffic Geyser which is a paid programme but it will upload your videos to more than forty video hosting sites. You could alternatively choose to use a service called TubeMogul which is free but this uploads to less sites, about 12-15. Whichever way you choose, make sure you get yourself out there.

About the Author

Ruben Paixao has four years in commercial video production and three years in video marketing. He has helped many companies increase their sales conversion rates that presell. For further useful information and to secure your Collection of FREE “Underground” Videos That Reveals Every Single Tip, Tactic And Secret To Market Persuasive Videos That Make You Money NOW!, visit: http://www.videosmarketing.biz