Is Your Marketing Believable? Ask Yourself These Questions
by Peter Geisheker One of the big problems I see in advertising today, particularly on the Internet, is the believability factor. When I see an advertisement, email, or sales letter that sounds too good to be true, I instantly ignore it. There is so much snake oil being sold in the world today, especially on [...]
Using Promotional Products to Capture New Clients
by Roberto Bell Starting a new business presents a wealth of marketing opportunities. But getting new clients is a costly and time-consuming undertaking. Even if you have a large marketing budget, you need to evaluate the most efficient use of it. You could splash out on mass media advertising, or you could do something more [...]
Keep Old Customers Coming Back
It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers. Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, [...]
