How to Promote an Event Using Social Media
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get benefit employing them for local offline events as well. Use MeetUp and create a group surrounding your event – this might turn into [...]
What Really Generates Referrals
So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when [...]
13 Ways to Network Beyond Facebook and LinkedIn
John Jantsch (Duct Tape Marketing) // Photo by lirontockerBuilding branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small business, there may actually be some equally important social networks you may not be so familiar with. The big [...]
